I am Jennifer Wang, a marketing and IT management professional based in Montreal. I blend brand strategy, digital marketing, and product mindset to build growth -- from co-founding a sportswear startup to driving campaigns for SaaS and B2B products. I enjoy turning data into actionable insight, fostering partnerships, and designing experiences that promote wellbeing and community. My work spans entrepreneurship, university partnerships, and international exchanges, shaping a versatile, collaborative approach to marketing and product development.

Jennifer Wang

I am Jennifer Wang, a marketing and IT management professional based in Montreal. I blend brand strategy, digital marketing, and product mindset to build growth -- from co-founding a sportswear startup to driving campaigns for SaaS and B2B products. I enjoy turning data into actionable insight, fostering partnerships, and designing experiences that promote wellbeing and community. My work spans entrepreneurship, university partnerships, and international exchanges, shaping a versatile, collaborative approach to marketing and product development.

Available to hire

I am Jennifer Wang, a marketing and IT management professional based in Montreal. I blend brand strategy, digital marketing, and product mindset to build growth – from co-founding a sportswear startup to driving campaigns for SaaS and B2B products.

I enjoy turning data into actionable insight, fostering partnerships, and designing experiences that promote wellbeing and community. My work spans entrepreneurship, university partnerships, and international exchanges, shaping a versatile, collaborative approach to marketing and product development.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent
French
Fluent

Work Experience

Co-founder at W Sportswear
February 1, 2025 - Present
Launched a sportswear brand from the ground up, leading all marketing, brand identity, and digital operations. Achieved 433k+ views across posts and reels in 10 months and organized six+ collaborative community running events by building long-term partnerships around shared well-being goals.
Marketing Specialist at Garment System
March 1, 2026 - Present
Drove audience growth and brand visibility by planning and executing content aligned with a targeted social media strategy.
Marketing Intern at Borealis – Stakeholder Management Software
January 1, 2025 - April 1, 2025
Produced performance reports analyzing web traffic and user behavior through GA4 and GSC to guide marketing strategy; supported lead generation by developing B2B marketing collateral and campaigns tailored to stakeholder communication in SaaS.
Market Expansion Intern at HeadStart Global
January 1, 2025 - March 31, 2025
Expanded organizational reach by researching North American growth opportunities and independently designing a completion certificate program, now launched in London.

Education

Bachelor of Commerce at McGill University – Desautels Faculty of Management
January 1, 2023 - January 1, 2027
Exchange program at University of Melbourne
July 1, 2024 - November 1, 2024

Qualifications

Google Data Analytics
January 11, 2030 - July 6, 2026
HubSpot Inbound & Email Marketing
January 11, 2030 - July 6, 2026
Inside LVMH 2026
January 1, 2026 - July 6, 2026
RCM Piano Level 10 First Class Honours
January 11, 2030 - July 6, 2026

Industry Experience

Software & Internet, Education, Consumer Goods, Media & Entertainment, Professional Services