I am a strategic partnerships and marketing leader with 15+ years of experience driving activations and partnerships across health and wellness, media, and consumer tech. I design and activate co-marketing programs that grow brand awareness, deepen audience engagement, and drive measurable business results in fast-paced, high-growth environments. I excel at building cross-functional teams, negotiating deals, and crafting GTM plans and experiential activations that translate into tangible business impact. I combine creative storytelling with rigorous ROI measurement to deliver meaningful outcomes for brands, partners, and audiences.…

Jenny Lavelle

I am a strategic partnerships and marketing leader with 15+ years of experience driving activations and partnerships across health and wellness, media, and consumer tech. I design and activate co-marketing programs that grow brand awareness, deepen audience engagement, and drive measurable business results in fast-paced, high-growth environments. I excel at building cross-functional teams, negotiating deals, and crafting GTM plans and experiential activations that translate into tangible business impact. I combine creative storytelling with rigorous ROI measurement to deliver meaningful outcomes for brands, partners, and audiences.…

Available to hire

I am a strategic partnerships and marketing leader with 15+ years of experience driving activations and partnerships across health and wellness, media, and consumer tech. I design and activate co-marketing programs that grow brand awareness, deepen audience engagement, and drive measurable business results in fast-paced, high-growth environments.

I excel at building cross-functional teams, negotiating deals, and crafting GTM plans and experiential activations that translate into tangible business impact. I combine creative storytelling with rigorous ROI measurement to deliver meaningful outcomes for brands, partners, and audiences.

See more

Skills

Experience Level

Language

Spanish; Castilian
Beginner
English
Fluent

Work Experience

Head of Marketing at Ario (Cloud Storage)
March 1, 2023 - Present
Lead global marketing and brand strategy for an emerging tech brand, defining narrative, launching new products, and building partnerships. Responsible for GTM planning, cross-functional collaboration, and multi-channel growth. Established partnerships with major ecosystem players and guided internal teams across marketing, product, and support to accelerate market presence.
Partnerships & Marketing Consultant at Self-Employed
August 1, 2017 - March 31, 2020
Pursued and executed B2B and B2B2C partnerships and sponsorship activations for a national youth sports insurance brand launch, generating insights, customers, and integration partnerships. Created comprehensive marketing materials, including custom events, social media campaigns, and email growth partnerships. Identified and secured growth opportunities for an international health school, supporting new product launches and managed multi-million-dollar partnerships.
Partnerships & Marketing Consultant at Self-Employed
October 1, 2021 - March 31, 2023
Pursued and executed partnerships and sponsorship activations, led growth and multi-channel campaigns, and supported product launches for ongoing engagements in NYC, LA, and remote settings.
Director of Growth & Strategic Partnerships at Seed Health
November 1, 2021 - October 31, 2022
Orchestrated multi-channel retail, e-commerce, and media partnerships; led cross-functional expansion into a new product category, driving 40% incremental growth. Managed multi-functional partnerships initiatives with Marketing, PR, Engineering, Customer Success, Paid Performance Marketing, and C-Level executives. Supported major product launches and built strategic partnerships.
Sponsorship Activations Lead at New York Road Runners (New York City Marathon/Sports Organization)
January 1, 2013 - December 31, 2015
Executed sponsorship activations with ESPN, Airbnb, Olympic athletes, and large fitness studios on behalf of community and philanthropic programs, driving revenue and awareness for NYRR's youth initiatives.
Marketer & Strategist at Say Media
January 1, 2013 - December 31, 2015
Led brand partnerships and multi-channel campaigns, contributing to revenue growth and brand visibility.
Associate Marketing Manager at Meredith
January 1, 2013 - December 31, 2015
Supported marketing initiatives, campaign planning, and cross-functional coordination to drive brand goals.
Marketing, PR & Events Coordinator at Glam Media
January 1, 2013 - December 31, 2015
Managed marketing, PR, and events activities, coordinating across teams to maximize reach and impact.
Head of Marketing at AR.IO
March 1, 2023 - Present
Architected global brand and partnerships strategy for an emerging tech platform, securing and activating co-marketing programs with major ecosystem partners across the US and internationally. Spearheaded sponsorship strategy and experiential activations at major global conferences, generating 40% growth in business opportunities through high-visibility brand moments. Defined tied partner GTM frameworks, co-marketing playbooks, and performance measurement systems; managed cross-functional team of 5+ across design, social, video, PR, and agencies.
Partnerships & Marketing Consultant at Independent Consultancy
August 1, 2017 - March 1, 2020
Lead partnerships for national experiential wellness agency with brands like Sweetgreen, Lifeway Kefir, Virgin, Samsung and Google. Executed B2B and B2B2C partnership negotiations and sponsorship activation strategies for a national youth sports insurance brand launch, generating new customers and strategic integration partnerships. Managed multi-million dollar partnerships for an international health school and unlocked $100K+ in revenue for an NYT best-selling author through strategic brand collaborations and digital product launches.
Partnerships & Marketing Consultant at Independent Consultancy
October 1, 2021 - March 1, 2023
Lead partnerships for national experiential wellness agency with brands like Sweetgreen, Lifeway Kefir, Virgin, Samsung and Google. Executed B2B and B2B2C partnership negotiations and sponsorship activation strategies for a national youth sports insurance brand launch, generating new customers and strategic integration partnerships. Managed multi-million dollar partnerships for an international health school and unlocked $100K+ in revenue for an NYT best-selling author through strategic brand collaborations and digital product launches.
Senior Director Marketing, Revenue & Strategic Partnerships at Girls' Night In
March 1, 2020 - November 1, 2021
Secured and activated high-profile partnerships with Google, HBO Max, Netflix, and Spin Master, building co-marketing strategies, integrated campaigns, and activation playbooks that drove significant revenue. Led cross-functional partnership initiatives with Marketing, PR, Engineering, Customer Success, and C-Suite to support major product launches in a rapidly evolving wellness media/DTC space.
Senior Director, Marketing & Partnerships at Greatist
February 1, 2015 - July 1, 2017
Built partnerships strategy from the ground up for a category-leading digital health platform, leading partnerships with Target, Fitbit, Mars, and more. Executed an integrated sponsorship program that generated new customers and revenue, launched co-branded content and activation formats, and elevated Greatist as the definitive health and wellness media brand.
Marketing Manager at New York Road Runners
January 1, 2013 - January 1, 2015
Led end-to-end partnerships strategy and activation for one of the world’s most iconic athletic events, supporting sponsorships with ESPN, Airbnb, Olympic athletes, and major fitness brands. Developed fully integrated campaigns combining paid media, experiential activations, content, and community programming, driving brand visibility and philanthropic revenue for NYC Road Runners youth initiatives.
Senior Director, Marketing, Revenue & Strategic Partnerships at Girls' Night In
March 1, 2020 - November 1, 2021
Led marketing, revenue generation, and partnerships for a wellness brand; executed multichannel campaigns and activations; built community and influencer programs.
Senior Director, Marketing, Revenue & Strategic Partnerships at Greatist
February 1, 2015 - July 1, 2017
Led marketing, revenue and partnerships for a digital health and wellness media brand; drove growth through cross-channel initiatives and content partnerships.
Sponsorship Activations Lead at New York Road Runners
January 1, 2013 - December 31, 2015
Led sponsorship activations with ESPN, Adidas, Olympic athletes across 55+ events; managed partnerships for a non-profit sports organization to increase engagement.

Education

BA in Communications & Spanish Strategic Partnerships Development & Negotiation at Arizona State University
January 1, 2003 - December 31, 2007
Advanced Spanish at Universidad de Alicante
January 1, 2005 - December 31, 2005
BA in Communications & Spanish at Arizona State University
January 1, 2003 - January 1, 2007
Course: Advanced Spanish — Conversation, Debate & Grammar at Universidad de Alicante
January 1, 2005 - January 1, 2005
BA in Communication & Spanish at Arizona State University
January 1, 2003 - January 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Healthcare, Education, Professional Services, Software & Internet, Retail

Skills

Experience Level