Available to hire
Senior marketing consultant with 15+ years of experience across B2B and B2C environments, combining strategic thinking with hands-on analytical execution.
Experienced in campaign evaluation, marketing performance analysis, and structured problem-solving across digital channels including paid media, SEO, email, ecommerce, and product marketing.
Comfortable working independently in remote environments, translating complex datasets into actionable insights and supporting AI-assisted marketing initiatives with human validation and strategic oversight.
Experience Level
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Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Co-Founder & Marketing Director at La Firma Agency
June 1, 2020 - PresentProvide strategic marketing consulting and execution oversight for ecommerce and growth-focused brands. Analyze campaign performance across paid media, content, email, and ecommerce channels to extract insights and inform optimization decisions. Develop structured reporting frameworks and performance evaluation models to guide clients on budget allocation and strategic direction. Work autonomously in remote environments, balancing analytical depth with practical execution recommendations.
Ecommerce Project & Campaign Manager at Estudio Guacamole
November 1, 2023 - November 30, 2024Coordinated multi-channel ecommerce initiatives across paid media, creative, email, and analytics teams. Analyzed campaign performance data to identify optimization opportunities and improve execution consistency. Developed structured documentation and tracking systems to support delivery across parallel projects. Collaborated with cross-functional stakeholders to ensure alignment between strategic objectives and operational execution.
Product & Marketing Manager at LoJack - Strix
September 2, 2013 - October 31, 2023Led digital marketing and product initiatives within a B2B organization expanding into consumer channels. Structured digital acquisition strategies and evaluated performance across multiple channels, translating commercial objectives into measurable outcomes. Supported cross-functional product launches, balancing analytical evaluation with operational coordination. Built reporting systems to improve decision-making visibility and align marketing efforts with business impact.
Education
Qualifications
Master of Strategic Marketing
January 1, 2013 - January 26, 2026Bachelor of Business Administration
January 1, 2010 - January 26, 2026Business Analytics Program
January 1, 2017 - January 26, 2026Finance for Non-Financial Managers
January 1, 2019 - January 26, 2026Agile Methodologies Program
January 1, 2023 - January 26, 2026Industry Experience
Software & Internet, Professional Services, Retail, Media & Entertainment, Education, Non-Profit Organization, Telecommunications, Transportation & Logistics
Experience Level
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