Senior marketing consultant with 15+ years of experience across B2B and B2C environments, combining strategic thinking with hands-on analytical execution. Experienced in campaign evaluation, marketing performance analysis, and structured problem-solving across digital channels including paid media, SEO, email, ecommerce, and product marketing. Comfortable working independently in remote environments, translating complex datasets into actionable insights and supporting AI-assisted marketing initiatives with human validation and strategic oversight.

Juan Eugenio Pierro

Senior marketing consultant with 15+ years of experience across B2B and B2C environments, combining strategic thinking with hands-on analytical execution. Experienced in campaign evaluation, marketing performance analysis, and structured problem-solving across digital channels including paid media, SEO, email, ecommerce, and product marketing. Comfortable working independently in remote environments, translating complex datasets into actionable insights and supporting AI-assisted marketing initiatives with human validation and strategic oversight.

Available to hire

Senior marketing consultant with 15+ years of experience across B2B and B2C environments, combining strategic thinking with hands-on analytical execution.

Experienced in campaign evaluation, marketing performance analysis, and structured problem-solving across digital channels including paid media, SEO, email, ecommerce, and product marketing.

Comfortable working independently in remote environments, translating complex datasets into actionable insights and supporting AI-assisted marketing initiatives with human validation and strategic oversight.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Co-Founder & Marketing Director at La Firma Agency
June 1, 2020 - Present
Provide strategic marketing consulting and execution oversight for ecommerce and growth-focused brands. Analyze campaign performance across paid media, content, email, and ecommerce channels to extract insights and inform optimization decisions. Develop structured reporting frameworks and performance evaluation models to guide clients on budget allocation and strategic direction. Work autonomously in remote environments, balancing analytical depth with practical execution recommendations.
Ecommerce Project & Campaign Manager at Estudio Guacamole
November 1, 2023 - November 30, 2024
Coordinated multi-channel ecommerce initiatives across paid media, creative, email, and analytics teams. Analyzed campaign performance data to identify optimization opportunities and improve execution consistency. Developed structured documentation and tracking systems to support delivery across parallel projects. Collaborated with cross-functional stakeholders to ensure alignment between strategic objectives and operational execution.
Product & Marketing Manager at LoJack - Strix
September 2, 2013 - October 31, 2023
Led digital marketing and product initiatives within a B2B organization expanding into consumer channels. Structured digital acquisition strategies and evaluated performance across multiple channels, translating commercial objectives into measurable outcomes. Supported cross-functional product launches, balancing analytical evaluation with operational coordination. Built reporting systems to improve decision-making visibility and align marketing efforts with business impact.

Education

Add your educational history here.

Qualifications

Master of Strategic Marketing
January 1, 2013 - January 26, 2026
Bachelor of Business Administration
January 1, 2010 - January 26, 2026
Business Analytics Program
January 1, 2017 - January 26, 2026
Finance for Non-Financial Managers
January 1, 2019 - January 26, 2026
Agile Methodologies Program
January 1, 2023 - January 26, 2026

Industry Experience

Software & Internet, Professional Services, Retail, Media & Entertainment, Education, Non-Profit Organization, Telecommunications, Transportation & Logistics