JW

I’m a technical product and technology leader with 15+ years of experience building and scaling SaaS platforms.

About

I’m a technical product and technology leader with 15+ years of experience building and scaling SaaS platforms. I combine product discovery and customer research with software architecture, hands-on development, and reliable delivery—translating complex operational problems into practical solutions that customers can run every day.

I’ve led end-to-end product strategy and execution across cloud platforms (AWS, Azure and GCP), partnering closely with engineering, customers, and executives. As co-founder of a SaaS business serving around 10,000 active users across 600 emergency services units, I’ve architected and developed a Ruby on Rails platform, led a small engineering team, and owned platform reliability and operations—bringing customer needs, commercial outcomes, and technical constraints together in one clear roadmap.

  • Joined September 2026

Languages

  • EnglishAdvanced

Industry experience

  • Software & Internet
  • Education
  • Government
  • Non-Profit Organization

Projects · 2

Sayf is a mental health support app, designed by people with lived experience. The app is designed to be used by anyone who is struggling with mental health, allowing them to directly connect to their support network.

  • Product Designer
  • Project Manager
  • Software Engineer

The Aphasia App is a novel, digital environmental intervention that was designed to support communication between people with aphasia, one type of communication disability, and their healthcare workers in hospital. Implement app design and functionality per provided briefs, project scope and research documentation. Build out image library and support Engilish, Greek and Chinese translations for medical trials. End to end development of the app, including deployment and App Store.

  • Product Designer
  • Project Manager
  • Software Engineer

Work experience· 6 roles

Co - Founder · FireHouse Labs Pty LtdJan 2022 – Present · 4 yrs 11 mos

Co-founded and operate a SaaS company supporting volunteer emergency services. Conceived, architected, and launched StationOne, a Ruby on Rails SaaS platform now used by ~10,000 active users across ~600 emergency services units. Own product strategy, discovery, roadmap, and customer research, translating complex operational workflows into practical web and mobile features. Led a small engineering team and handled core platform development, cloud infrastructure, deployments, monitoring, and ongoing technical operations on AWS. Oversees customer support, product operations, and relationships with emergency service organizations, councils, and volunteer leadership groups.

Head of Product · Place TechnologyMar 2020 – Aug 2026 · 6 yrs 6 mos

Owned product strategy, engineering collaboration, and operational delivery for a global Smart Building SaaS platform. Led the transition from enterprise software to a global SaaS model achieving 99.9% uptime, defined roadmap based on customer needs and commercial priorities, and coordinated globally distributed engineering delivery across APAC, EMEA, and the Americas. Managed cloud expenditure and operational planning, built internal tooling to improve deployments and platform management, and produced product requirements, technical specifications, API documentation, and customer documentation. Regularly engaged with executive leadership to balance customer requirements, commercial objectives, and engineering priorities.

Global Customer Success Manager · Place TechnologyJun 2019 – Mar 2020 · 10 mos

Built enterprise customer relationships across implementation and ongoing support. Improved operational processes and escalation procedures, delivered onboarding and training, and ran customer success initiatives. Partnered with product and engineering teams to prioritize customer-driven improvements and ensure outcomes aligned to customer expectations.

Product Specialist · Place TechnologySep 2018 – Jun 2019 · 10 mos
Senior Engineer (Network/AV) · Deakin UniversityMar 2017 – Sep 2018 · 1 yr 7 mos
Integrated Solutions Specialist · AMX AustraliaJul 2014 – Mar 2017 · 2 yrs 9 mos

Education

Graduate Certificate of IT Executive Management · University of Melbourne2021
Cyber Security Short Course · Charles Sturt University2022

Certifications and awards

Graduate Certificate of IT Executive Management2021
Cyber Security Short Course2022

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