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I'm Jerin John, a paid social and digital marketing professional with a passion for driving measurable results through data-driven testing and strategic audience insights. Over the past decade I’ve led cross-functional teams at Publicis Groupe, Omnicom, and IPG Mediabrands, building scalable social programs for brands like Cars.com, Signet Jewelers, NFL, and Spotify. I thrive on turning insights into action and mentoring others to reach their goals while delivering exceptional client outcomes. Outside agency work, I founded Major Music Entertainment and serve as Marketing Manager and Music Producer, blending creative content with performance marketing to promote new releases. This unique combination of creative production and paid social leadership informs a holistic approach to campaigns, audience development, and brand storytelling.…I'm Jerin John, a paid social and digital marketing professional with a passion for driving measurable results through data-driven testing and strategic audience insights. Over the past decade I’ve led cross-functional teams at Publicis Groupe, Omnicom, and IPG Mediabrands, building scalable social programs for brands like Cars.com, Signet Jewelers, NFL, and Spotify. I thrive on turning insights into action and mentoring others to reach their goals while delivering exceptional client outcomes. Outside agency work, I founded Major Music Entertainment and serve as Marketing Manager and Music Producer, blending creative content with performance marketing to promote new releases. This unique combination of creative production and paid social leadership informs a holistic approach to campaigns, audience development, and brand storytelling.

Jerin John

Social Media Manager, Digital Marketer, Marketing Strategist, +4

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I'm Jerin John, a paid social and digital marketing professional with a passion for driving measurable results through data-driven testing and strategic audience insights. Over the past decade I’ve led cross-functional teams at Publicis Groupe, Omnicom, and IPG Mediabrands, building scalable social programs for brands like Cars.com, Signet Jewelers, NFL, and Spotify. I thrive on turning insights into action and mentoring others to reach their goals while delivering exceptional client outcomes. Outside agency work, I founded Major Music Entertainment and serve as Marketing Manager and Music Producer, blending creative content with performance marketing to promote new releases. This unique combination of creative production and paid social leadership informs a holistic approach to campaigns, audience development, and brand storytelling.…I'm Jerin John, a paid social and digital marketing professional with a passion for driving measurable results through data-driven testing and strategic audience insights. Over the past decade I’ve led cross-functional teams at Publicis Groupe, Omnicom, and IPG Mediabrands, building scalable social programs for brands like Cars.com, Signet Jewelers, NFL, and Spotify. I thrive on turning insights into action and mentoring others to reach their goals while delivering exceptional client outcomes. Outside agency work, I founded Major Music Entertainment and serve as Marketing Manager and Music Producer, blending creative content with performance marketing to promote new releases. This unique combination of creative production and paid social leadership informs a holistic approach to campaigns, audience development, and brand storytelling.

Available to hire

I’m Jerin John, a paid social and digital marketing professional with a passion for driving measurable results through data-driven testing and strategic audience insights. Over the past decade I’ve led cross-functional teams at Publicis Groupe, Omnicom, and IPG Mediabrands, building scalable social programs for brands like Cars.com, Signet Jewelers, NFL, and Spotify. I thrive on turning insights into action and mentoring others to reach their goals while delivering exceptional client outcomes.

Outside agency work, I founded Major Music Entertainment and serve as Marketing Manager and Music Producer, blending creative content with performance marketing to promote new releases. This unique combination of creative production and paid social leadership informs a holistic approach to campaigns, audience development, and brand storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

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Expert

Work Experience

Associate Director, Paid Social at Publicis Groupe

January 1, 2021 - Present

Lead and manage all paid social media initiatives for Cars.com across the full marketing funnel with a strong focus on performance marketing; deliver strategic POVs, innovative execution plans, and data-driven testing strategies aligned with client objectives; onboard and manage paid social for Signet Jewelers; oversee offshore support teams, train staff, and uphold standards; implement and standardize process guidelines to improve workflow; build relationships with platform partners for enhanced support; conduct audits of social accounts and provide best-practice recommendations.

Supervisor, Paid Social at Omnicom Media Group

October 1, 2018 - December 31, 2020

Own and manage campaign orchestration from strategy to execution, measurement, and reporting; facilitate client, creative, and vendor relationships; train associates/analysts; present opportunities for paid social within the holistic digital plan; collaborate with Talent Acquisition on hiring and development.

Senior Specialist, Paid Social at IPG Mediabrands

July 1, 2017 - October 31, 2018

Managed end-to-end paid social campaigns for Spotify and Coca-Cola, including strategy development, brief creation, media execution, and performance reporting; identified innovative opportunities and best practices to drive business results.

Specialist, Paid Social at IPG Mediabrands

July 1, 2016 - July 31, 2017

Executed paid social plans for Hershey, Arby’s, H&M, Wimbledon, and Universal Technical Institute; supported cross-functional teams with platform optimization and reporting.

Founder, Marketing Manager, Music Producer at Major Music Entertainment, LLC

January 1, 2013 - Present

Develop and execute strategic artist and content marketing campaigns across digital media to promote singles and album releases; manage website and social media content creation and scheduling; produce instrumentals and video content using Logic Pro X, FL Studio, Pro Tools, Premiere Pro, and Final Cut Pro for digital distribution.