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Creative and commercially minded digital professional with experience across e-commerce, UX/UI, photography and brand development. I enjoy building and refining digital experiences that balance aesthetics with performance, combining an eye for design with a strong understanding of customer behaviour and online retail. Outside of e-commerce, I’m passionate about photography, music and visual storytelling, with a particular interest in interiors, culture and creative direction.…Creative and commercially minded digital professional with experience across e-commerce, UX/UI, photography and brand development. I enjoy building and refining digital experiences that balance aesthetics with performance, combining an eye for design with a strong understanding of customer behaviour and online retail. Outside of e-commerce, I’m passionate about photography, music and visual storytelling, with a particular interest in interiors, culture and creative direction.

Jermaine Miller

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Creative and commercially minded digital professional with experience across e-commerce, UX/UI, photography and brand development. I enjoy building and refining digital experiences that balance aesthetics with performance, combining an eye for design with a strong understanding of customer behaviour and online retail. Outside of e-commerce, I’m passionate about photography, music and visual storytelling, with a particular interest in interiors, culture and creative direction.…Creative and commercially minded digital professional with experience across e-commerce, UX/UI, photography and brand development. I enjoy building and refining digital experiences that balance aesthetics with performance, combining an eye for design with a strong understanding of customer behaviour and online retail. Outside of e-commerce, I’m passionate about photography, music and visual storytelling, with a particular interest in interiors, culture and creative direction.

Available to hire

Creative and commercially minded digital professional with experience across e-commerce, UX/UI, photography and brand development. I enjoy building and refining digital experiences that balance aesthetics with performance, combining an eye for design with a strong understanding of customer behaviour and online retail.

Outside of e-commerce, I’m passionate about photography, music and visual storytelling, with a particular interest in interiors, culture and creative direction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Web / Creative Executive at Floor Street

October 1, 2025 - Present

Lead the brand’s visual and digital evolution across e-commerce and content. Drove a full redesign of the website, improving UX/UI, conversion and repositioning the brand toward a more premium, editorial aesthetic. Created high‑quality interior photography and campaign assets used across web, email and paid channels, helping to elevate the brand and its products.

E-commerce & Content Manager at Heur

September 1, 2023 - September 1, 2025

Oversee the full scope of online store strategies and content. Built pages with attention to UX and brand tone, implemented conversion‑oriented improvements, managed product and content, and produced weekly performance reports to inform decisions.

Architectural Photographer at Bryden Wood Architects

August 1, 2025 - August 25, 2025

Produced high‑quality architectural photography showing form, materials and landscaping integration. Delivered both high‑resolution print and low‑resolution digital sets in RGB and sRGB, and established end‑to‑end workflows for client invoicing, licensing and file delivery.

Freelance Digital Designer & Shopify Developer at Envy London

September 1, 2024 - November 1, 2024

Built and customised a Shopify website, transforming a template into a brand‑aligned digital experience. Applied UX/UI principles to improve navigation, product presentation and mobile usability. Created page layouts, landing pages and content sections balancing aesthetic with conversion goals. Integrated apps and CRM tools to enhance user journeys and engagement. Worked with stakeholders to ensure the site reflected brand identity and performance targets.

SEO & E-commerce Specialist at Machine-A

December 1, 2022 - June 1, 2023

Designed SEO-informed landing pages and product content optimized for UX and discoverability. Conducted keyword research and competitive analysis, implemented on‑page copy and CRO adjustments to improve usability and conversions. Managed product catalogs and supported data entry and migration tasks.

E-commerce Supervisor at Orlebar Brown

February 1, 2020 - September 1, 2021

Drove e-commerce operations and product data management. QA across international sites (EU, USA, Asia), coordinated with marketing and photography teams to align visuals with campaigns. Produced analytics‑driven updates using tools to improve UX and engagement.

Editor Assistant & Freelance Colourist at Clear Cut Pictures

September 1, 2021 - November 1, 2022

Edited and color‑graded footage as a freelance Colourist and Assistant Editor. Matched shots for exposure and color consistency across multi‑camera edits. Prepared delivery timelines for client approvals and final delivery, including multi‑format outputs for on‑set and post‑production.