Phoo Pwint Khain g (Jerry)

Owned end-to-end campaign management for a portfolio of F&B, lifestyle, and ecommerce brand clients — from strategy and creative brief development to execution, reporting, and account growth. Planned and optimized full-funnel paid media campaigns across Meta and Google Ads, managed budgets, and hit client KPIs including ROAS, CPA, and conversion rate. Collaborated with creative teams to produce content calendars, ad creatives, and campaign briefs tailored to each brand's voice. Translated GA4, Meta Ads Manager, and Google Ads data into clear performance narratives; proactively identified upsell and expansion opportunities. Applied Gen AI tools to streamline briefing and creative workflows, improving output quality and speed.

Acted as primary account lead for key clients, owning the full campaign lifecycle from strategy brief to delivery. Developed integrated digital strategies combining paid social, organic content, and performance media for measurable brand growth. Identified funnel performance gaps and presented data-backed optimization plans tied to revenue targets. Coordinated cross-functional delivery teams using Trello and ClickUp, reducing campaign delivery timelines by 20%.

Streamlined internal project execution by implementing Trello and Clickup workflows, reducing project delivery timelines by 20% without compromising quality. Acted as the primary strategist for key accounts, ensuring all marketing deliverables were mapped to specific KPIs like Cost Per Acquisition (CPA).