Available to hire
I am a Senior Client Account Executive & Digital Marketing Specialist with 5+ years of experience driving revenue growth across B2B and SMB accounts. I have consistently exceeded quotas (115%+ attainment) and generated $1.2M+ in annual pipeline, by bridging sales and marketing to optimize the customer journey and expand key accounts.
I thrive in fast-paced, collaborative environments and focus on measurable results. My strengths include client relationship management, campaign execution, performance optimization, and cross-functional collaboration with Marketing, Product, and Sales to enhance retention and drive account expansion.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Regional Sales Account Manager at Cogent
May 1, 2025 - October 27, 2025Lead and manage high-priority sales opportunities from prospecting to deal close. Establish and nurture long-term relationships with key stakeholders, including C-level executives. Ability to manage and exceed a $40k monthly ($480k annual) sales quota. Deliver compelling product demonstrations tailored to client requirements and business use cases. Facilitate cross-functional collaboration with internal teams to ensure smooth client onboarding and long-term success.
Account Executive Marketing Specialist at Ignite Digital
November 1, 2024 - November 1, 2024Managed a monthly ad spend of $500K–$600K across Meta, TikTok, and Google, driving thousands of high-quality leads per week while overseeing the company’s top three campaigns. Developed and executed a creative strategy designed to maximize efficient spend across targeting segments — breaking internal margin records by cutting CPA up to 39% and scaling margin from 35% to over 70%. Leveraged internal reporting software to analyze campaign data, identify performance trends, and implement data-driven optimizations that consistently improved cost efficiency and lead quality. Collaborated cross-functionally with design and marketing teams to continuously test and launch new creative concepts, driving engagement and conversion improvements. Took on mentorship responsibilities by training and supporting newer team members, helping strengthen overall team capabilities and campaign execution. Communicated complex data insights and strategic recommendations clearly to stakeholders, improvin
B2B Digital Marketing at Google @ Teleperformance
May 1, 2022 - May 1, 2022Developed and implemented multiple social media campaigns to meet strategic KPIs and goals to increase brand awareness and promote service offerings through creative content. Reported social media insights and SEO results to the leadership team and executed changes to improve engagement and SEO rankings. Worked in collaboration with marketing agencies to gain insight about the challenges to improve clients’ Google Ads accounts using effective needs assessment. Moderated user-generated content on social media to ensure all engagement with the brand was appropriate and amplified the company mission and message. Designed and developed the Digital Marketing website from scratch creating graphics, imagery, and copy to showcase the brand's services. Worked closely with Ad Managers to optimize campaigns and ensure all SEO keywords were up to date and improving in rankings.
Outbound B2B Sales Representative at Peninsula Canada (Payroll Software)
November 30, 2020 - November 30, 2020Self-generated new leads, appointments, and referrals through day-to-day new business activities. Achieved quarterly sales targets by accurately building, managing, and maintaining a robust sales pipeline. Prospected and nurtured over 300 SMB accounts monthly through HubSpot and Salesforce. Collaborated with account executives to convert warm leads, generating $250K+ in annual pipeline contributions.
Account Manager (Client Success & Performance Marketing) at Google Local Service Ads
January 1, 2016 - PresentManaged a high-volume portfolio of SMB clients, providing daily consultative support to optimize lead generation and conversion performance. Conducted 100+ outbound and inbound client interactions daily, building strong relationships and ensuring consistent engagement and satisfaction. Advised clients on platform best practices, campaign strategy, and performance optimization to drive long-term retention. Optimized accounts to improve lead quality, conversion rates, and cost-efficiency, aligning campaigns with business goals and service offerings. Adjusted targeting strategies (service radius, job types, service categories) to improve lead relevance and booking rates. Guided budget allocation and bidding strategies, including automated bidding, to maximize cost-per-lead efficiency and ROI. Navigated client accounts in real time, applying updates across ads, budgets, targeting, and profile settings.
Regional Account Manager (B2B & Enterprise Accounts) at Cogent Communications
May 1, 2015 - November 1, 2025Managed a portfolio of high-value North American accounts, including enterprise, SMB, and carrier clients, overseeing account health, retention, and revenue growth. Maintained and grew accounts totaling $480,000 annually ($40,000 MRC) driving renewals, upsells, and cross-sell opportunities. Conducted regular account reviews to identify opportunities for network optimization, cloud implementation, and data center services. Generated new business through proactive outbound efforts, averaging 100+ cold calls per day, leveraging consultative selling to target IP transit, colocation, content hosting, and netcentric companies. Partnered with clients to implement IP, data center, and network solutions, ensuring alignment with business objectives and ROI. Achieved quota attainment through new account acquisition, renewals, upselling, and cross-selling strategies. Drove account expansion by positioning high-bandwidth connectivity, cybersecurity, and colocation services to existing clients. Main
Account Executive (Customer Success Manager) at Ignite Digital Marketing
January 1, 2024 - November 1, 2024Guided new clients through onboarding, auditing their digital presence and prior agency engagements to identify optimization opportunities. Conducted platform reviews analyzing website performance, SEO health, and marketing channels to recommend actionable improvements. Developed and implemented strategies to improve website performance, focusing on keyword rankings, bounce rates, and lead conversions. Provided actionable recommendations on content, technical SEO, and user experience to maximize lead generation and ROI. Monitored keyword performance and generated monthly reports with insights on traffic, leads, and ROI. Collaborated with internal teams to implement data-driven optimizations, improving campaign performance and client satisfaction.
Marketing Coordinator (Onboarding) at Definity Insurance
November 1, 2020 - September 1, 2023Provided administrative and operational support to leadership, improving workflow efficiency and execution timelines. Created and managed marketing collateral including training decks, sales materials, and branded content. Supported the execution and performance tracking of sales and marketing campaigns, contributing to lead generation and revenue growth. Ensured all internal and external communications adhered to corporate brand guidelines and maintained channel consistency. Assisted in reporting on campaign and partner performance contributing to data-driven decision making.
Business Development Representative (Inside Sales) at Peninsula Canada
April 1, 2019 - November 1, 2020Consistently achieved 115%+ quota in a high-volume outbound sales environment. Generated $1.2M+ in annual pipeline through cold outreach and strategic prospecting. Averaged 100+ outbound calls daily, booking 45+ qualified demos per month. Collaborated with field sales reps to convert opportunities into new business revenue. Managed monthly and quarterly quotas tied to new business and expansion revenue, contributing to $25k-$75k+ in closed-won revenue per month through qualified opportunity sourcing.
Regional Account Manager (B2B & Enterprise Accounts) at Cogent Communications
May 1, 2025 - November 1, 2025Managed a portfolio of high-value North America accounts across enterprise, SMB, and carrier segments, overseeing account health, renewal strategy, and revenue growth. Maintained and grew total account value to $480,000 annually (including $40,000 MRC). Conducted regular account reviews to identify opportunities for network optimization, cloud implementation, and data center services. Generated new business via proactive outbound efforts (100+ cold calls daily) with consultative selling to IP transit, colocation, and content hosting. Implemented Cogent IP, data center, and network solutions aligned with client ROI, achieving quota through new acquisitions, renewals, upsell and cross-sell.
Account Manager at Google Local Services Ads
February 1, 2026 - PresentManage and grow a portfolio of SMB clients using Google Local Services Ads, driving increased lead volume and conversion rates. Proactively consult clients through outbound calls to optimize campaign performance, budget strategy, and ad scheduling. Implement data-driven recommendations (bid adjustments, automation strategies, and service hour alignment) to maximize ROI. Identify opportunities to improve local search visibility and customer acquisition. Build strong client relationships by delivering ongoing performance insights and strategic support.
Regional Account Manager (Small and Medium-sized Business & Enterprise Accounts) at Cogent Communications
June 1, 2025 - January 31, 2026Managed a portfolio of 50+ B2B and SMB clients, driving retention and account growth through strategic relationship management. Consistently exceeded sales quota (115%+ attainment) by aligning client needs with performance-driven marketing solutions. Led client onboarding and lifecycle management, improving customer retention and long-term value. Acted as the primary point of contact for client escalations, resolving issues efficiently to maintain satisfaction and trust. Conducted 100+ outbound calls daily to build pipeline and identify new business opportunities. Collaborated cross-functionally with marketing and product teams to deliver tailored solutions and improve overall customer experience.
Digital Marketing / Growth Experience (Customer Success Manager) at Ignite Digital Marketing
January 1, 2024 - March 2, 2025Planned and executed SEO and paid media campaigns, driving qualified leads and increasing website traffic. Optimized campaign performance through A/B testing, funnel analysis, and conversion rate optimization (CRO). Monitored and reported on campaign performance using Google Analytics, identifying insights to improve ROI. Utilized tools like SEMrush and Google Search Console to enhance keyword strategy and organic search visibility. Developed audience segmentation strategies to improve targeting and campaign effectiveness. Partnered with sales teams to align marketing efforts with revenue goals and pipeline growth.
Inbound Claims Advisor (Customer Engagement) at Definity Insurance
November 1, 2020 - October 1, 2023Managed a high-volume queue of 100+ inbound calls daily, delivering timely support and maintaining service quality under pressure. Guided customers step-by-step through claims, rental coordination, and repair/total loss procedures, ensuring clarity and confidence during high-stress situations. Demonstrated strong empathy and active listening, improving customer satisfaction and trust. Resolved client inquiries efficiently while managing sensitive and time-critical cases. Coordinated with cross-functional teams to ensure efficient resolution and client satisfaction.
Business Development Representative at Peninsula Canada
June 1, 2019 - November 1, 2021Generated new business through high-volume outbound prospecting (80+ calls/day) targeting SMBs across multiple industries. Drove $25K – $55K in monthly closed revenue by identifying HR gaps and positioning tailored solutions. Booked 17+ qualified meetings every two weeks, consistently exceeding pipeline generation targets. Engaged senior decision-makers (C-suite and HR leaders) using a consultative sales approach. Positioned BrightHR SaaS solutions to address compliance, documentation, and workforce management challenges. Partnered with Account Executives to advance and close deals, ensuring smooth handoff and strong conversion rates.
Account Manager (Small and Medium-sized Business) at Google Local Services Ads
February 1, 2026 - PresentManage and grow a portfolio of SMB clients using Google Local Services Ads, driving increased lead volume and conversion rates. Proactively consult clients through outbound calls to optimize campaign performance, budget strategy, and ad scheduling. Implement data-driven recommendations (bid adjustments, automation strategies, and service hour alignment) to maximize ROI. Identify opportunities to improve local search visibility and customer acquisition. Build strong client relationships by delivering ongoing performance insights and strategic support.
Education
Advanced Diploma of Business Administration Marketing at George Brown College, Toronto
September 1, 2016 - January 1, 2019Advanced Diploma of Business Administration Marketing at George Brown College, Toronto
September 1, 2017 - April 1, 2019Advanced Diploma of Business Administration Marketing at George Brown College, Toronto
September 1, 2017 - April 1, 2019Advanced Diploma, Business Administration – Marketing at George Brown College
September 1, 2016 - April 1, 2019Advanced Diploma at George Brown College
September 1, 2016 - April 1, 2019Qualifications
Project Management course
January 11, 2030 - March 21, 2026Dean's Honour List
January 11, 2030 - April 3, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Telecommunications, Other, Financial Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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