I am an energetic, creative, and driven individual with experience in creating high-performing digital content. I have experience in working with short-form video content, copywriting, research, and social media strategy. In my most recent role as PR Executive, I overhauled the company's external communications strategy, building relationships with media contacts and publications to increase coverage and further our reputation within the HR industry. I also took charge of our approach to TikTok, doubling our audience and engagement. Alongside TikTok, I provided regular content for LinkedIn, X and Instagram. Together with the team, we achieved a follower count higher than all of our leading competitors in the employee benefits market.

Jessica Crawford

I am an energetic, creative, and driven individual with experience in creating high-performing digital content. I have experience in working with short-form video content, copywriting, research, and social media strategy. In my most recent role as PR Executive, I overhauled the company's external communications strategy, building relationships with media contacts and publications to increase coverage and further our reputation within the HR industry. I also took charge of our approach to TikTok, doubling our audience and engagement. Alongside TikTok, I provided regular content for LinkedIn, X and Instagram. Together with the team, we achieved a follower count higher than all of our leading competitors in the employee benefits market.

Available to hire

I am an energetic, creative, and driven individual with experience in creating high-performing digital content. I have experience in working with short-form video content, copywriting, research, and social media strategy.

In my most recent role as PR Executive, I overhauled the company’s external communications strategy, building relationships with media contacts and publications to increase coverage and further our reputation within the HR industry. I also took charge of our approach to TikTok, doubling our audience and engagement. Alongside TikTok, I provided regular content for LinkedIn, X and Instagram. Together with the team, we achieved a follower count higher than all of our leading competitors in the employee benefits market.

See more

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Press Office Assistant at University of Portsmouth (Work Placement)
January 1, 2021 - February 1, 2021
Supported communications tasks, drafted press releases, assisted with media relations and campus events.
Marketing Intern at Each Person
March 1, 2022 - May 1, 2022
Assisted with marketing campaigns, produced written content including press releases and social media posts, and supported analytics.
Travel Feature Writer Intern at Art of Nomads Online Magazine
January 1, 2022 - March 1, 2022
Wrote travel features, conducted destination research, and contributed editorial content.
Customer Service and Content Administrator at Each Person
September 1, 2023 - May 1, 2025
Provided customer service and managed content administration, created and edited content, and supported brand communications.
Public Relations Executive at Each Person
May 5, 2025 - February 6, 2026
Within this role, I assisted the Brand team in increasing our influence and establishing Each Person as a key voice within the HR industry. Key responsibilities and achievements included: - Planning, producing and distributing written content such as press releases, feature articles, and social media pieces. - Provided regular content for LinkedIn, working closely with the Brand team, contributing to consistent audience engagement and a 33% increase in followers in 2025. - Establishing and nurturing relationships with journalists, publications and brands within the HR industry. - Built a TikTok strategy based on understanding target audiences and current trends. - Each Person became the most followed UK-based employee benefits provider on TikTok, achieving views in their thousands. - Awarded Employee of the Month in my first month within the role.

Education

BA in Journalism with First Class Honors at University of Portsmouth
January 11, 2030 - April 23, 2026

Qualifications

NCTJ Diploma in Practical Journalism
January 11, 2030 - April 23, 2026

Industry Experience

Media & Entertainment, Education, Travel & Hospitality, Retail, Professional Services