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I’m Jessen Tan—a senior project manager and digital strategist with over 20 years of experience leading complex web and platform builds, eCommerce rollouts, and transformation programs across APAC, EMEA, and the Americas. I’ve worked with global teams, enterprise clients, and start-ups alike to bring ideas from concept to launch—on time, on budget, and with a relentless focus on usability and business outcomes. Most recently, I led cross-market digital initiatives at PayPal, delivering scalable platform solutions and integrated campaigns that drove acquisition, improved system performance, and elevated brand engagement across five international markets. Before that, I managed CRM and Salesforce implementations, web development sprints, and UX-led site launches at agencies like BBDO and Aquient—building out both front-end experiences and backend capabilities for global brands. What sets me apart is my ability to bridge strategy and execution. I don’t just run timelines—I shape roadmaps, align diverse stakeholders, and make sure delivery doesn’t lose sight of the bigger business picture. I’m comfortable in ambiguity, proactive in communication, and fully equipped to lead remote, cross-functional teams from project kickoff through post-launch optimisation. If you're looking for someone who brings structure, clarity, and calm to digital complexity—I’m that person.…I’m Jessen Tan—a senior project manager and digital strategist with over 20 years of experience leading complex web and platform builds, eCommerce rollouts, and transformation programs across APAC, EMEA, and the Americas. I’ve worked with global teams, enterprise clients, and start-ups alike to bring ideas from concept to launch—on time, on budget, and with a relentless focus on usability and business outcomes. Most recently, I led cross-market digital initiatives at PayPal, delivering scalable platform solutions and integrated campaigns that drove acquisition, improved system performance, and elevated brand engagement across five international markets. Before that, I managed CRM and Salesforce implementations, web development sprints, and UX-led site launches at agencies like BBDO and Aquient—building out both front-end experiences and backend capabilities for global brands. What sets me apart is my ability to bridge strategy and execution. I don’t just run timelines—I shape roadmaps, align diverse stakeholders, and make sure delivery doesn’t lose sight of the bigger business picture. I’m comfortable in ambiguity, proactive in communication, and fully equipped to lead remote, cross-functional teams from project kickoff through post-launch optimisation. If you're looking for someone who brings structure, clarity, and calm to digital complexity—I’m that person.

Jessen Tan

Project Manager, Studio Manager, Creative Producer, +4

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I’m Jessen Tan—a senior project manager and digital strategist with over 20 years of experience leading complex web and platform builds, eCommerce rollouts, and transformation programs across APAC, EMEA, and the Americas. I’ve worked with global teams, enterprise clients, and start-ups alike to bring ideas from concept to launch—on time, on budget, and with a relentless focus on usability and business outcomes. Most recently, I led cross-market digital initiatives at PayPal, delivering scalable platform solutions and integrated campaigns that drove acquisition, improved system performance, and elevated brand engagement across five international markets. Before that, I managed CRM and Salesforce implementations, web development sprints, and UX-led site launches at agencies like BBDO and Aquient—building out both front-end experiences and backend capabilities for global brands. What sets me apart is my ability to bridge strategy and execution. I don’t just run timelines—I shape roadmaps, align diverse stakeholders, and make sure delivery doesn’t lose sight of the bigger business picture. I’m comfortable in ambiguity, proactive in communication, and fully equipped to lead remote, cross-functional teams from project kickoff through post-launch optimisation. If you're looking for someone who brings structure, clarity, and calm to digital complexity—I’m that person.…I’m Jessen Tan—a senior project manager and digital strategist with over 20 years of experience leading complex web and platform builds, eCommerce rollouts, and transformation programs across APAC, EMEA, and the Americas. I’ve worked with global teams, enterprise clients, and start-ups alike to bring ideas from concept to launch—on time, on budget, and with a relentless focus on usability and business outcomes. Most recently, I led cross-market digital initiatives at PayPal, delivering scalable platform solutions and integrated campaigns that drove acquisition, improved system performance, and elevated brand engagement across five international markets. Before that, I managed CRM and Salesforce implementations, web development sprints, and UX-led site launches at agencies like BBDO and Aquient—building out both front-end experiences and backend capabilities for global brands. What sets me apart is my ability to bridge strategy and execution. I don’t just run timelines—I shape roadmaps, align diverse stakeholders, and make sure delivery doesn’t lose sight of the bigger business picture. I’m comfortable in ambiguity, proactive in communication, and fully equipped to lead remote, cross-functional teams from project kickoff through post-launch optimisation. If you're looking for someone who brings structure, clarity, and calm to digital complexity—I’m that person.

Available to hire

I’m Jessen Tan—a senior project manager and digital strategist with over 20 years of experience leading complex web and platform builds, eCommerce rollouts, and transformation programs across APAC, EMEA, and the Americas. I’ve worked with global teams, enterprise clients, and start-ups alike to bring ideas from concept to launch—on time, on budget, and with a relentless focus on usability and business outcomes.

Most recently, I led cross-market digital initiatives at PayPal, delivering scalable platform solutions and integrated campaigns that drove acquisition, improved system performance, and elevated brand engagement across five international markets. Before that, I managed CRM and Salesforce implementations, web development sprints, and UX-led site launches at agencies like BBDO and Aquient—building out both front-end experiences and backend capabilities for global brands.

What sets me apart is my ability to bridge strategy and execution. I don’t just run timelines—I shape roadmaps, align diverse stakeholders, and make sure delivery doesn’t lose sight of the bigger business picture. I’m comfortable in ambiguity, proactive in communication, and fully equipped to lead remote, cross-functional teams from project kickoff through post-launch optimisation.

If you’re looking for someone who brings structure, clarity, and calm to digital complexity—I’m that person.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Senior Project Management Lead at PayPal Inc

January 31, 2024 - July 31, 2025

Directed complex, multi-market eCommerce and platform transformation projects across 5 global regions, achieved 15% uplift in customer acquisition and 20% brand visibility through coordinated digital rollouts. Managed digital platform development cycles, collaborating with engineers and designers to implement backend enhancements and ensure functional alignment with user needs. Led remote teams across APAC, EMEA & LATAM, ensuring on-time delivery of cross-border digital campaigns and localized assets. Oversaw operational readiness and technical go-lives for high-impact campaigns, ensuring infrastructure and backend functionality passed UAT and compliance reviews. Instituted project governance frameworks, proactively managing risks, dependencies, and delivery bottlenecks—supporting faster resolution and higher CSAT across 5 markets. Spearheaded campaign production and launch for digital services with CRM and notification integrations, directly improving user engagement metrics.

Senior Digital Project Manager at Aquient Pte Ltd

May 31, 2020 - July 31, 2025

Managed Salesforce CRM deployment for regional enterprise client, delivered fully integrated system on time and within budget, driving user adoption and client satisfaction. Scoped technical implementation roadmap, aligning developers and UI designers across multiple time zones using JIRA and Confluence. Conducted onboarding and enablement workshops for client teams, ensuring seamless remote collaboration and change adoption.

Senior Digital Project Manager at BBDO Proximity

May 31, 2019 - July 31, 2025

Managed $1M in project budgets, ensuring on-time delivery of scoped functionality and compliance with global brand guidelines. Delivered web and mobile solutions for ExxonMobil and Visa, increased digital campaign participation by 22% and achieved 11% uplift in conversion from interactive platforms. Directed regional platform projects and digital experiences for branding and activation campaigns across APAC and EMEA, managing stakeholders and media delivery. Owned end-to-end digital rollouts, managing UI/UX, localisation, and backend integration across 11 APAC and EMEA sites. Delivered campaign microsites with embedded data tracking, ensuring backend workflows captured conversion insights in real-time. Managed multi-market Sitecore content management solutions, optimising global brand consistency. Drove cross-team planning workshops to pre-empt issues and align stakeholders remotely and in-region.

Project Manager - Senior Account Manager - Account Manager at Wunderman, Publicis Modem, Rocket-X Media Pte Ltd & Formul8 Pte Ltd

December 31, 2013 - July 31, 2025

Launched Microsoft app in 4 regional markets, supporting localisation, UX, and system testing, increasing downloads by 30% within 2 months. Delivered IPOS’s first Facebook campaign, growing 2,000+ fans in under a month and boosting government outreach. Resolved campaign delivery issues with fast-turnaround strategic planning, launching a one-day campaign that sold out the product by late afternoon. Oversaw multiple digital builds and campaign platforms (Volvo, Symantec), managing frontend/backend delivery and ensuring UAT sign-off. Led a TTL credit card promotion campaign for Standard Chartered, achieving $60K+ in monthly incremental revenue. Managed integrated media campaigns, service platforms, and branding activations across sectors including public, financial, and consumer.