Available to hire
Hi. My name is Jesse Sumrak. I’m a writing zealot by day and a post-apocalyptic peak bagger by night (and early, early morning). Writing is my jam and content is my peanut butter. And I make a mean PB&J.
I’m a senior content marketer and freelance writer who builds SEO-driven content programs for B2B tech brands. I lead content strategy, optimize for search, and craft high-converting copy across blogs, landing pages, and product websites. I also manage SEO execution and collaborate closely with stakeholders to translate product insights into high-intent content for search and users.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Content Marketing Manager & Freelancer at Twilio
January 1, 2017 - PresentLead content strategy across SEO and AEO to drive non-paid acquisition. Produced hundreds of high-intent blog posts, guides, and landing pages for technical and product audiences. Owned SEO execution: keyword strategy, on-page optimization, internal linking, and reporting. Optimized content for modern search visibility, including featured snippets and AI-generated answers.
Content Creator (Contract) at Nomad
January 1, 2020 - December 31, 2024Started Nomad's organic content program, owning topic strategy, SEO execution, and publishing cadence. Wrote top-performing blog content that drives qualified organic traffic and supports product discovery. Produced website and product copy across key pages to improve clarity, conversion, and brand voice. Partnered with stakeholders to turn product insights into high-intent content for search and users.
Content Writer (Contract) at Lendio
January 1, 2018 - December 31, 2022Wrote top-performing SEO content that continues ranking (even seven years later). Built lifecycle email campaigns (nurture, onboarding, abandoned cart, re-engagement). Wrote paid and landing page copy to support acquisition and conversion. Turned complex small business finance topics into clear, persuasive messaging.
Founder & Chief Content Creator at Key Hole Content
January 1, 2014 - PresentDelivers SEO, AEO, copywriting, and ghostwritten content for 50+ B2B and tech brands. Lead content strategy across blogs, landing pages, email, and long-form guides. Scaled client organic performance with up to 5x traffic growth through search-focused content. Wrote website and product copy across key pages to improve clarity, conversion, and brand voice. Partnered with stakeholders to turn product insights into high-intent content for search and users.
Education
Bachelor's in Communications at Brigham Young University (BYU)
January 1, 2011 - December 31, 2017Qualifications
Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Education
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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