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Jesse Sumrak

Available to hire

Hi. My name is Jesse Sumrak.

About

Hi. My name is Jesse Sumrak. I’m a writing zealot by day and a post-apocalyptic peak bagger by night (and early, early morning). Writing is my jam and content is my peanut butter. And I make a mean PB&J.

I’m a senior content marketer and freelance writer who builds SEO-driven content programs for B2B tech brands. I lead content strategy, optimize for search, and craft high-converting copy across blogs, landing pages, and product websites. I also manage SEO execution and collaborate closely with stakeholders to translate product insights into high-intent content for search and users.

  • 12 years' experience
  • Joined March 2026

Industry experience

  • Software & Internet
  • Professional Services
  • Media & Entertainment
  • Education

Work experience· 4 roles

Content Creator (Contract) · NomadJan 2020 – Dec 2024 · 5 yrs

Started Nomad's organic content program, owning topic strategy, SEO execution, and publishing cadence. Wrote top-performing blog content that drives qualified organic traffic and supports product discovery. Produced website and product copy across key pages to improve clarity, conversion, and brand voice. Partnered with stakeholders to turn product insights into high-intent content for search and users.

Content Writer (Contract) · LendioJan 2018 – Dec 2022 · 5 yrs

Wrote top-performing SEO content that continues ranking (even seven years later). Built lifecycle email campaigns (nurture, onboarding, abandoned cart, re-engagement). Wrote paid and landing page copy to support acquisition and conversion. Turned complex small business finance topics into clear, persuasive messaging.

Senior Content Marketing Manager & Freelancer · TwilioJan 2017 – Present · 9 yrs 11 mos

Lead content strategy across SEO and AEO to drive non-paid acquisition. Produced hundreds of high-intent blog posts, guides, and landing pages for technical and product audiences. Owned SEO execution: keyword strategy, on-page optimization, internal linking, and reporting. Optimized content for modern search visibility, including featured snippets and AI-generated answers.

Founder & Chief Content Creator · Key Hole ContentJan 2014 – Present · 12 yrs 11 mos

Education

Bachelor's in Communications · Brigham Young University (BYU)2011 – 2017

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