2-paragraph first-person bio, friendly tone
2-paragraph first-person bio, friendly tone
Developed a cohesive brand system for the Alliance for Competitive Elections (ACE), translating a policy-focused mission into a clear, accessible, and credible visual identity. The work included refining the logo system, defining typography and color usage, and building structured templates for presentations and communications. The goal was to maintain authority while improving clarity and consistency across digital and public-facing materials.
Developed a structured brand system including typography, layout rules, and visual frameworks; designed presentation templates and communication assets; translated complex policy content into clear visual narratives; established consistency across stakeholder-facing materials.
Led creative production for events, coordinating photographers, videographers, and teams from brief to delivery; adapted content across platforms, contributing to the brand’s highest-performing campaign; used Meta Ads and performance insights to guide content direction, supporting a notable increase in event sign-ups and in-event spend.
Developed visual identity and brand positioning for an AI-based platform; designed marketing assets and visual systems supporting product storytelling; created landing page concepts and integrated them into a final site; used ChatGPT, Perplexity, and Claude to simplify technical messaging and support content development; built the final site in Framer.
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