Language
English
Fluent
Work Experience
Independent Brand & Marketing Designer at JCO Consulting & Design
April 1, 2023 - PresentBuilt and executed brand and campaign work for startups and creative organizations across the US, Africa and Sweden, from brief to delivery and owning the outcome at every stage. Developed visual identities, messaging frameworks, and campaign concepts across web, social, and marketing channels; collaborated closely with founders and teams to align direction and move projects forward; used ChatGPT and Claude to develop structured briefs, sharpen messaging, and accelerate content direction; leveraged Perplexity for rapid market and audience research and Midjourney for early visual exploration.
Selected Client Work Brand & Marketing Lead at Badibeeyhair Scandinavia AB
April 1, 2023 - PresentLed creative production across campaigns, coordinating photographers, videographers and models; responsible for brand development, campaign execution, and content production across digital channels; built a consistent visual and messaging system supporting growth from awareness to purchase; translated product offerings into clear communications across website, social, and marketing touchpoints; used ChatGPT to support content structuring and Midjourney for visual exploration.
Creative & Brand Lead at The Qave
September 1, 2025 - December 1, 2025Led creative production for events, coordinating photographers, videographers, and teams from brief to delivery; adapted content across platforms, contributing to the brand’s highest-performing campaign; used Meta Ads and performance insights to guide content direction, supporting a notable increase in event sign-ups and in-event spend.
Marketing & Visual Strategist at Stadshanger AB
December 1, 2024 - April 1, 2025Supported go-to-market rollout for an event-tech platform; developed campaign visuals and communications assets for both event creators and users; structured onboarding messaging, email flows and user-facing content; coordinated campaign outputs across channels; used ChatGPT for campaign ideation and Perplexity for market and competitor research.
Brand & Web Designer (Project) at Skilladder AI
May 1, 2025 - July 1, 2025Developed visual identity and brand positioning for an AI-based platform; designed marketing assets and visual systems supporting product storytelling; created landing page concepts and integrated them into a final site; used ChatGPT, Perplexity, and Claude to simplify technical messaging and support content development; built the final site in Framer.
Brand & Systems & Visual Designer at Alliance for Competitive Elections
February 1, 2026 - April 1, 2026Developed a structured brand system including typography, layout rules, and visual frameworks; designed presentation templates and communication assets; translated complex policy content into clear visual narratives; established consistency across stakeholder-facing materials.
Education
Master of Public Administration (MPA) at Syracuse University, Maxwell School of Citizenship & Public Affairs
January 11, 2030 - January 1, 2022Master of Arts in International Relations (MAIR) at Syracuse University, Maxwell School of Citizenship & Public Affairs
January 11, 2030 - January 1, 2022Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Other
Developed a cohesive brand system for the Alliance for Competitive Elections (ACE), translating a policy-focused mission into a clear, accessible, and credible visual identity. The work included refining the logo system, defining typography and color usage, and building structured templates for presentations and communications. The goal was to maintain authority while improving clarity and consistency across digital and public-facing materials.
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