JD

I help companies and marketing teams turn contacts, communications, and sales processes into clearer, measurable, and scalable digital systems.

About

I help companies and marketing teams turn contacts, communications, and sales processes into clearer, measurable, and scalable digital systems.

I work across marketing automation, CRM, and email marketing, focusing on both the design and implementation of new systems and the optimization of existing tools. My work combines process strategy, database quality, contact segmentation, and sustainable workflows built to support day-to-day operations and long-term growth.

I support companies that need to structure their contact management, campaigns, and automation systems from scratch, as well as teams that already use digital platforms but not yet in a truly strategic way: fragmented data, unqualified lists, layered automations, manual follow-ups, or activities spread across multiple tools.
My goal is to help companies and teams move from disconnected operational tasks to a more organized, readable, and growth-oriented system.

I work with CRM, marketing automation, email marketing, and workflow automation tools, including ActiveCampaign, Salesforce, HubSpot, Make, n8n, Zapier, MailUp, Google Workspace, WordPress, ManyChat, GA4, and Looker Studio.

  • 2025 years' experience
  • Joined September 2026

Industry experience

  • Professional Services
  • Media & Entertainment
  • Education
  • Retail
  • Software & Internet

Work experience· 4 roles

Sales & Marketing Automation & CRM Specialist · LARINs s.r.lJan 2025 – Present · 1 yr 11 mos

Supported the implementation of B2B and B2C marketing automation strategies using ActiveCampaign. Designed and managed email campaigns for cross-selling and up-selling. Structured database segmentation and built behavior-based automated workflows, monitoring and optimizing campaign performance such as open rates, CTR, and conversions. Managed integrations between CRM systems, e-commerce platforms, and marketing tools using Zapier and Make, and analyzed funnel data to improve efficiency and lead management.

Marketing Operations & CRM Specialist · ARBLU s.r.lJan 2023 – Jan 2025 · 2 yrs 1 mo

Created CRM automations for newsletters and data collection, and performed KPI and Power BI reporting/analysis. Coordinated CRM marketing activities (Salesforce) and worked with the CEO and department heads to define marketing strategy. Managed graphic and commercial projects, collaborated with external agencies, and developed promotional and commercial initiatives together with the Sales Department and CEO.

Marketing Web Specialist · ED RESIS Systems s.r.lJan 2022 – Jan 2023 · 1 yr 1 mo

Created and delivered newsletters with advanced automations using ActiveCampaign. Produced marketing content for social media and digital campaigns, managed the website (WordPress, HTML, CSS, JavaScript), and handled SEO and privacy policy compliance. Monitored Google Ads and Google Analytics performance and used insights to support ongoing optimization.

Digital Marketing & CRM Automation Consultant · Jessica DeniJan 0001 – Present · 2025 yrs 11 mos

Education

Degree in Multimedia Science and Technology · University of Udine2019 – 2022
High School Diploma · Leopardi - E. Majorana (Humanities)2014 – 2019

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