Hi, I’m Jessica Allred. I’m a Graphic Designer and Brand Specialist with a knack for building cohesive brand identities and driving engaging campaigns across multiple channels. I’ve partnered with leadership, sales, and engineering to craft compelling marketing packages, lead cross-functional creative teams, and deliver assets that support growth for real estate, consumer brands, and startups. I’m passionate about design systems, collaborative problem solving, and creating visuals that convert. I thrive in fast-paced environments where I can blend strategic thinking with hands-on design—from brand identity and packaging to investor decks and digital campaigns. I enjoy mentoring teams, coordinating with international partners, and translating complex ideas into clear, impactful visuals.

Jessica Allred

Hi, I’m Jessica Allred. I’m a Graphic Designer and Brand Specialist with a knack for building cohesive brand identities and driving engaging campaigns across multiple channels. I’ve partnered with leadership, sales, and engineering to craft compelling marketing packages, lead cross-functional creative teams, and deliver assets that support growth for real estate, consumer brands, and startups. I’m passionate about design systems, collaborative problem solving, and creating visuals that convert. I thrive in fast-paced environments where I can blend strategic thinking with hands-on design—from brand identity and packaging to investor decks and digital campaigns. I enjoy mentoring teams, coordinating with international partners, and translating complex ideas into clear, impactful visuals.

Available to hire

Hi, I’m Jessica Allred. I’m a Graphic Designer and Brand Specialist with a knack for building cohesive brand identities and driving engaging campaigns across multiple channels. I’ve partnered with leadership, sales, and engineering to craft compelling marketing packages, lead cross-functional creative teams, and deliver assets that support growth for real estate, consumer brands, and startups. I’m passionate about design systems, collaborative problem solving, and creating visuals that convert.

I thrive in fast-paced environments where I can blend strategic thinking with hands-on design—from brand identity and packaging to investor decks and digital campaigns. I enjoy mentoring teams, coordinating with international partners, and translating complex ideas into clear, impactful visuals.

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Experience Level

Language

English
Fluent

Work Experience

Creative Manager at MetroNational
March 1, 2023 - October 1, 2024
Built strategy and design for multiple campaigns, including company-focused initiatives and consumer-based campaigns, driving attendance and internal buy-in. Led a full-scale holiday campaign across B2B and DTC channels, coordinating internal and external creative teams. Partnered with leadership, sales, and engineering to develop marketing packages that attracted Fortune 500 tenants. Achieved a 500% growth in social media following and a 20% increase in sales.
Brand Designer at Assembly Kitchen
July 1, 2021 - April 1, 2022
Built out the brand visual identity with brand guidelines and collateral across print, social media, investor decks, and B2B materials. Partnered with Marketing to provide art direction for campaigns, photo shoots, set design, and related creative
Design Lead at Embree Group
August 1, 2020 - May 1, 2021
Comprehensive rebrand & collateral overhaul; implemented a full brand refresh across all print and digital assets. Ongoing creative direction and design to develop and execute digital campaigns, client proposals, investor materials, and corporate collateral.
Graphic Designer/Art Direction - Retail Marketing & Packaging at Jessica Allred Design
July 1, 2019 - Present
Art direction and design lead for all in-store campaign assets; retail lead for event assets including product launches and global events; managed packaging design and communications with international partners and manufacturers.
Brand Designer at Specialize Bicycles
May 1, 2021 - July 1, 2023
Brand designer contributing to visual identity and marketing materials for cycling brand, including packaging and digital assets.
Freelance Designer at Jessica Allred Design
July 1, 2019 - Present
Des Moines-based design and art direction work focusing on branding, packaging, and retail campaigns for diverse clients.

Education

Add your educational history here.

Qualifications

Graphic Design Certificate
January 11, 2030 - February 13, 2026
Bachelor of Arts (double concentration in Anthropology & English)
January 11, 2030 - February 13, 2026
Certificate of Design Operations
January 11, 2030 - February 13, 2026

Industry Experience

Professional Services, Media & Entertainment, Retail, Real Estate & Construction, Travel & Hospitality