I am a passionate music industry professional that is dedicated to helping artists reach their potential in their music careers. I have prior experience in social media marketing, artist management, and design, working with artists ranging from Keb' Mo' to The Happy Fits, Caitlin Rose, Talk Show, and Jessie Baylin. I graduated from Florida Southern College summa cum laude with honors and majored in Music Management.

Jessica Korver

I am a passionate music industry professional that is dedicated to helping artists reach their potential in their music careers. I have prior experience in social media marketing, artist management, and design, working with artists ranging from Keb' Mo' to The Happy Fits, Caitlin Rose, Talk Show, and Jessie Baylin. I graduated from Florida Southern College summa cum laude with honors and majored in Music Management.

Available to hire

I am a passionate music industry professional that is dedicated to helping artists reach their potential in their music careers. I have prior experience in social media marketing, artist management, and design, working with artists ranging from Keb’ Mo’ to The Happy Fits, Caitlin Rose, Talk Show, and Jessie Baylin. I graduated from Florida Southern College summa cum laude with honors and majored in Music Management.

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Work Experience

Marketing Manager at Missing Piece Group
September 1, 2021 - Present
Create and manage multi-client marketing campaigns across digital and label channels. Spearhead campaign ideation and partner with artist/art teams to develop concepts. Design and execute graphics and content including social banners, countdown stories, release videos, music video releases, TikTok/IG filters, Spotify Canvas, Apple Music motion graphics, and social/physical ads. Plan and execute campaigns through social calendars, posting across platforms, coordination with internal teams, and pitching opportunities. Track and report social media metrics and playlist additions to inform decisions and goals. Notable outcomes include increased IG followers (Cole Gallagher +42%), increased TikTok following (Brother Brother +53%), and increased Spotify monthly listeners (+80%) for Wheeland Brothers.
Digital Strategies at Lucky Sky Music
January 1, 2021 - September 1, 2021
Focused on growing and engaging Tori Martin’s online audience through coordinated social strategy and execution. Worked regularly with Tori Martin and the Lucky Sky Music team to develop tactics that build social engagement and promote projects. Managed and executed social media campaigns covering calendar planning, content creation, website management, and daily posting across platforms, including a reported 400% increase in IG reach within one month. Tracked and reported social media metrics across platforms to support decisions and reporting.
Social Media Coordinator at Copperline Music Group
May 1, 2020 - October 1, 2020
Created and executed social media campaigns for clients, orchestrating streaming-focused campaigns for artists such as Cody Webb (reported +249% engagement rate over 3 months) and Stone Senate (reported +720% FB reach over 4 months). Coordinated consistently with clients and client teams to develop campaign ideas, approve calendars, and implement strategies. Reviewed social media data (engagement rates and follower growth) and delivered monthly and campaign summary reports to artists and their teams.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Non-Profit Organization