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I'm a UX/UI Product Designer with 3+ years of experience improving digital products end-to-end, from discovery to delivery. I focus on user-centered design, interaction flows, and data-informed decisions to drive measurable impact such as +240% sales growth and +290% campaign performance. I translate user insights into clear design solutions and collaborate with cross-functional teams to deliver cleaner product experiences. I enjoy turning research into actionable flows, information architecture improvements, and engaging, accessible experiences for users while continuing to grow through my studies in Lisbon.…I'm a UX/UI Product Designer with 3+ years of experience improving digital products end-to-end, from discovery to delivery. I focus on user-centered design, interaction flows, and data-informed decisions to drive measurable impact such as +240% sales growth and +290% campaign performance. I translate user insights into clear design solutions and collaborate with cross-functional teams to deliver cleaner product experiences. I enjoy turning research into actionable flows, information architecture improvements, and engaging, accessible experiences for users while continuing to grow through my studies in Lisbon.

Jessica Latif

Product Designer, UX Designer, UI Designer, +1

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I'm a UX/UI Product Designer with 3+ years of experience improving digital products end-to-end, from discovery to delivery. I focus on user-centered design, interaction flows, and data-informed decisions to drive measurable impact such as +240% sales growth and +290% campaign performance. I translate user insights into clear design solutions and collaborate with cross-functional teams to deliver cleaner product experiences. I enjoy turning research into actionable flows, information architecture improvements, and engaging, accessible experiences for users while continuing to grow through my studies in Lisbon.…I'm a UX/UI Product Designer with 3+ years of experience improving digital products end-to-end, from discovery to delivery. I focus on user-centered design, interaction flows, and data-informed decisions to drive measurable impact such as +240% sales growth and +290% campaign performance. I translate user insights into clear design solutions and collaborate with cross-functional teams to deliver cleaner product experiences. I enjoy turning research into actionable flows, information architecture improvements, and engaging, accessible experiences for users while continuing to grow through my studies in Lisbon.

Available to hire

I’m a UX/UI Product Designer with 3+ years of experience improving digital products end-to-end, from discovery to delivery. I focus on user-centered design, interaction flows, and data-informed decisions to drive measurable impact such as +240% sales growth and +290% campaign performance.

I translate user insights into clear design solutions and collaborate with cross-functional teams to deliver cleaner product experiences. I enjoy turning research into actionable flows, information architecture improvements, and engaging, accessible experiences for users while continuing to grow through my studies in Lisbon.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Product Designer (UX/UI) at Freelance / E-commerce Projects

April 1, 2023 - Present

Led end-to-end UX improvements for e-commerce platforms, identifying user pain points, translating insights into design solutions, and delivering UX improvements across web platforms. Created wireframes, user flows, and prototypes to improve navigation, product pages, and checkout experience. Collaborated with marketing and business teams to align UX strategy with goals. Investigated user behavior, captured feedback, and defined UX requirements and prioritized improvements.

Product Designer (UX/UI) at E-commerce Cubana Shoes

April 1, 2023 - Present

Led end-to-end redesign of the e-commerce experience, from problem identification to implementation (WooCommerce → Shopify). Contributed to a +240% increase in overall sales and +290% growth in campaign performance through continuous product improvements. Gathered and synthesized user insights from behavioral data, funnel analysis, and customer feedback to inform design decisions. Improved conversion by optimizing user journeys, interaction flows, and reducing friction across navigation, product pages, and checkout. Translated insights into user flows, IA improvements, and clearer product experiences. Iterated on design solutions based on performance data and user behavior.

Social Media & Content Designer (Freelance) at Professional Training Centre for Fisheries and Sea (FOR-MAR)

April 2, 2024 - December 2, 2025

Created user-focused digital content with an emphasis on clarity, engagement, and communication effectiveness. Analyzed user interaction and feedback to identify improvement opportunities. Applied data insights to refine communications strategies and improve performance.