Jessica Latif

Created user-focused digital content with an emphasis on clarity, engagement, and communication effectiveness. Analyzed user interaction and feedback to identify improvement opportunities. Applied data insights to refine communications strategies and improve performance.

Led end-to-end redesign of the e-commerce experience, from problem identification to implementation (WooCommerce → Shopify). Contributed to a +240% increase in overall sales and +290% growth in campaign performance through continuous product improvements. Gathered and synthesized user insights from behavioral data, funnel analysis, and customer feedback to inform design decisions. Improved conversion by optimizing user journeys, interaction flows, and reducing friction across navigation, product pages, and checkout. Translated insights into user flows, IA improvements, and clearer product experiences. Iterated on design solutions based on performance data and user behavior.

Led end-to-end UX improvements for e-commerce platforms, identifying user pain points, translating insights into design solutions, and delivering UX improvements across web platforms. Created wireframes, user flows, and prototypes to improve navigation, product pages, and checkout experience. Collaborated with marketing and business teams to align UX strategy with goals. Investigated user behavior, captured feedback, and defined UX requirements and prioritized improvements.