Available to hire
Hi! I’m a digital marketing and social media strategist with over 10 years of experience helping brands grow their audiences and engagement across various industries, especially music and entertainment. I specialize in creating data-driven marketing strategies, influencer programs, and content that resonate with diverse audiences.
I love collaborating with artists, brands, and creative teams to bring innovative campaigns to life that boost conversions and build meaningful communities. When I’m not crafting marketing plans or leading teams, you’ll probably find me exploring the latest trends in social media or attending live music events.
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Skills
Work Experience
Freelance Digital Marketing Consultant at Self-Employed
July 1, 2016 - PresentStrategize and develop marketing strategies, increasing engagement and ROI for clients across various industries such as music, sports, entertainment, events, SaaS, non-profit, spirits, and pets. Design and execute influencer marketing programs to foster community growth and business impact.
Freelance Media Acquisitions & Relationships Director – CONTRACT at Qwoted
June 30, 2025 - July 15, 2025Identified and onboarded top-tier media professionals and outlets to Qwoted’s expert source network. Maintained strong relationships with media partners and producers to drive ongoing platform engagement. Matched media partners with guests for timely editorial requests, streamlining communication.
Senior Director, Marketing Strategy & Social Media Content– Music, News, Sports at Audacy Inc.
May 31, 2024 - July 15, 2025Led digital and social marketing across 250+ national radio stations, podcasts, and brands, driving audience growth and audio engagement. Executed integrated marketing and go-to-market strategies across paid, owned, and earned channels to boost user acquisition and engagement. Managed influencer programs and talent relations with top artists and creators. Directed real-time social media coverage for major events like We Can Survive and MTV VMAs, increasing app usage and fan engagement. Led team of five and managed vendor relationships and tools leveraging analytics to optimize campaigns. Led paid media campaigns optimizing budgets for ticket sales and app acquisition.
Director, Marketing Strategy & Social Media Content – Music, News, Sports at Audacy Inc.
May 31, 2024 - July 15, 2025Directed digital marketing strategies and content for music, news, and sports sectors. Managed social media growth and engagement across multiple platforms. Worked closely with talent and stakeholders to align marketing efforts.
Project Activations Manager / Content + Strategy Lead at Dotdash Meredith
May 31, 2019 - July 15, 2025Led branded marketing campaigns across Sports, Automotive, and Home verticals, integrating social, web, and CRM strategies with agencies and clients. Managed logistics and talent relations for content shoots with $1MM+ budgets. Optimized workflows and tracked campaign efficiency.
Head of Digital Content at CMJ Music Marathon
July 31, 2016 - July 15, 2025Led marketing, strategy, and content across social, editorial, email marketing, and radio promo teams. Developed and grew social media channels with artist campaigns and engaging content. Managed talent relations, built connections, and coordinated artist events.
Social Media Community Manager at SiriusXM Radio
July 31, 2015 - July 15, 2025Managed content creation and posting across SiriusXM social media platforms. Defined brand voice and led community management to drive audience retention and growth. Developed social media campaigns for major subscriber events. Analyzed social data to influence programming and event strategies.
Social Media Marketing Manager at Live Nation
November 30, 2013 - July 15, 2025Managed social media content for Live Nation and tri-state concert venues. Collaborated with teams to develop marketing campaigns to drive ticket sales. Provided real-time event coverage across social platforms and launched targeted email campaigns to boost engagement.
Digital Marketing Coordinator at Wenner Media
March 31, 2013 - July 15, 2025Led custom-branded marketing campaigns across digital and print platforms. Managed editorial content and coordination for digital sweepstakes. Wrote editorial content and coordinated with artists, legal teams, and winners for sweepstakes execution.
Education
Qualifications
Industry Experience
Media & Entertainment, Non-Profit Organization, Consumer Goods, Software & Internet, Professional Services, Other
Skills
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