Hi, I’m Jessica Mariana, a Communication Science graduate from President University with nearly two years of professional experience as a Social Media Specialist. I’ve hands-on experience copywriting, managing and scheduling posts across multiple brands and industries, and I enjoy developing content plans that align with brand goals and audience behavior. I’m passionate about using data-driven insights to shape social media strategies and create content that resonates with real people. I’m excited to contribute ideas, collaborate with a growth-focused team, and continue expanding my skills in content design, photography, storytelling, and creative direction to drive long-term impact on digital platforms.

Jessica Mariana

Hi, I’m Jessica Mariana, a Communication Science graduate from President University with nearly two years of professional experience as a Social Media Specialist. I’ve hands-on experience copywriting, managing and scheduling posts across multiple brands and industries, and I enjoy developing content plans that align with brand goals and audience behavior. I’m passionate about using data-driven insights to shape social media strategies and create content that resonates with real people. I’m excited to contribute ideas, collaborate with a growth-focused team, and continue expanding my skills in content design, photography, storytelling, and creative direction to drive long-term impact on digital platforms.

Available to hire

Hi, I’m Jessica Mariana, a Communication Science graduate from President University with nearly two years of professional experience as a Social Media Specialist. I’ve hands-on experience copywriting, managing and scheduling posts across multiple brands and industries, and I enjoy developing content plans that align with brand goals and audience behavior. I’m passionate about using data-driven insights to shape social media strategies and create content that resonates with real people.

I’m excited to contribute ideas, collaborate with a growth-focused team, and continue expanding my skills in content design, photography, storytelling, and creative direction to drive long-term impact on digital platforms.

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Experience Level

Language

English
Advanced

Work Experience

Administration (Part Time) at Wild Rover
June 1, 2022 - October 1, 2022
Developed and executed content-based digital marketing campaigns on social media, boosting Instagram followers by 10%. Shared event flyers via administrator WhatsApp to increase registrations. Collected and organized attendance data in Excel. Coordinated with marketing and finance to ensure income/expenses matched and answered inquiries promptly.
Social Media Specialist (Intern) at Today’s Convo
September 1, 2022 - Present
Developed content-driven digital marketing campaigns and optimized ideas using data research, increasing engagement on TikTok and YouTube. Created engaging content for multiple platforms and collaborated with cross-functional teams to maintain content goals and consistency. Assisted in capturing video footage to support content ideas, resulting in initial growth of views.
Social Media Specialist (Intern) at PT Jababeka Golf & Country
January 1, 2023 - April 1, 2023
Created poster designs for Instagram posts; shot and edited videos for Reels (726 views from 950 followers). Planned monthly content calendars informed by consumer behavior, contributing to increased sales and engagement. Managed Wouw Café Instagram activity and coordinated cross-functional teams to drive customer acquisition and promotions.
Social Media Specialist (Intern) at CV. Jaringan Bisnis Digital
June 1, 2023 - December 1, 2023
Created content plans and optimized content insights to boost client brand awareness. Achieved ~20% increase in client branding and ~15% rise in direct message traffic; improved weekly content consistency across client accounts. Reported progress daily via Slack and ensured timely content publication.
Social Media Specialist at PT Elshaddai Sukses Abadi
March 1, 2025 - Present
Planned, created, and executed monthly content strategies (30-31 posts per month). Developed content pillars (Educational, Promotional, Engagement, Inspirational) to balance brand awareness and engagement. Managed end-to-end social media execution, achieving consistent follower growth and peak reach/views across months; produced data-driven monthly reports and ensured timely posting.

Education

Bachelor of Science in Communication Science at President University
August 1, 2020 - December 1, 2023

Qualifications

5th Place of National Science Olympiad at City Level
February 1, 2018 - January 29, 2026
Experience It, Learn It, Use It
February 1, 2021 - January 29, 2026
Online Child Safeguarding Training
July 1, 2021 - January 29, 2026
Women’s Participation in Ending Gender Based Violence
July 1, 2021 - January 29, 2026
Outstanding Project Istanbul Youth Summit
March 1, 2021 - January 29, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Retail