I’m a creative strategist and content producer with experience helping brands, artists, and small teams tell their stories in ways that connect. My background includes everything from artist relations and social media management to content creation, brand identity, and holistic marketing. Most recently, I’ve worked with a boutique record label and a spiritual podcast—leading content strategy, building launch campaigns, and creating assets across video, design, and copy. I’ve also managed operations and led teams in client-focused roles, so I bring both creative thinking and practical execution to the table. What sets me apart is my ability to listen, translate big ideas into clear messaging, and create content that actually feels good to engage with. I care about the work, the people, and the impact. My lifelong connection to music has trained me to move intuitively between rhythm and structure, which is something I bring into every creative project I'm working on.

Jessica Segovia

I’m a creative strategist and content producer with experience helping brands, artists, and small teams tell their stories in ways that connect. My background includes everything from artist relations and social media management to content creation, brand identity, and holistic marketing. Most recently, I’ve worked with a boutique record label and a spiritual podcast—leading content strategy, building launch campaigns, and creating assets across video, design, and copy. I’ve also managed operations and led teams in client-focused roles, so I bring both creative thinking and practical execution to the table. What sets me apart is my ability to listen, translate big ideas into clear messaging, and create content that actually feels good to engage with. I care about the work, the people, and the impact. My lifelong connection to music has trained me to move intuitively between rhythm and structure, which is something I bring into every creative project I'm working on.

Available to hire

I’m a creative strategist and content producer with experience helping brands, artists, and small teams tell their stories in ways that connect. My background includes everything from artist relations and social media management to content creation, brand identity, and holistic marketing.

Most recently, I’ve worked with a boutique record label and a spiritual podcast—leading content strategy, building launch campaigns, and creating assets across video, design, and copy. I’ve also managed operations and led teams in client-focused roles, so I bring both creative thinking and practical execution to the table.

What sets me apart is my ability to listen, translate big ideas into clear messaging, and create content that actually feels good to engage with. I care about the work, the people, and the impact.

My lifelong connection to music has trained me to move intuitively between rhythm and structure, which is something I bring into every creative project I’m working on.

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Language

English
Fluent

Work Experience

Artist Relations & Communications at Bombay Records
August 1, 2023 - June 25, 2024
Single point of contact for 4+ artists, translating vision into multi-platform launch plans. Designed graphics & video assets that lifted average pre-saves and playlist ads. Wrote press releases and bios picked up by blogs and playlist curators. Built monthly content calendars and managed all socials (IG, TikTok, YT Shorts).
Content Strategist at The Sacred Dynamics Podcast
May 1, 2023 - March 31, 2024
Produced 20+ bi-weekly episode clips for socials. Grew average episode downloads 3× and IG following 2.5× in six months. Developed cross-platform repurposing system.
Operations & Social Media Manager at Pooped Professional Dog Walking
June 1, 2019 - May 31, 2022
Ran daily ops for a 50+ dog roster and scheduled a 2-person team. Introduced route-optimization, cutting admin time 25%. Created Instagram reels that increased inbound inquiries.
Artist Relations & Communications at Bombay Records
August 1, 2023 - June 4, 2024
Served as the single point of contact for 4+ artists, translating vision into multi-platform launch plans. Designed graphics and video assets that increased average pre-saves and playlist ads. Authored press releases and artist bios that were picked up by blogs and playlist curators. Built monthly content calendars and managed all social media channels including Instagram, TikTok, and YouTube Shorts.
Content Strategist at The Sacred Dynamics Podcast
May 1, 2023 - March 31, 2024
Produced over 20 bi-weekly episode clips for socials, successfully growing average episode downloads by 3× and Instagram following by 2.5× within six months. Developed a cross-platform repurposing system to maximize content reach and efficiency.
Operations & Social Media Manager at Pooped Professional Dog Walking
June 1, 2019 - May 31, 2022
Managed daily operations for a roster of over 50 dogs and scheduled a two-person team. Implemented route optimization that cut administrative time by 25%. Created Instagram reels that increased inbound inquiries, enhancing brand visibility and customer engagement.
Customer Experience & Event Marketing Roles at Dell Canada, Quiksilver, Vega, Greens Organic, Ergogenics, etc.
January 1, 2005 - December 31, 2018
Developed a customer-first mindset providing phone and email support for B2B and DTC clients. Planned national trade-show activations, wrote educational content, and closed on-site sales. Gained improv skills serving dinner-theatre guests, enhancing ability to stay composed and engaging on camera.

Education

General Studies Program at MacEwan University
January 1, 2004 - December 31, 2005
Certified Nutritional Practitioner at The Institute of Holistic Nutrition
January 1, 2012 - December 31, 2013
General Studies Program at MacEwan University
January 1, 2004 - December 31, 2005

Qualifications

Certified Nutritional Practitioner (Honors)
January 1, 2012 - December 31, 2013
Social Media & Content Marketing Certificates
January 1, 2024 - December 31, 2024
Brand Identity & Strategy
January 1, 2024 - December 31, 2024
Digital Marketing & E-commerce Certificate
January 1, 2023 - December 31, 2023
Strategy of Content Marketing
January 1, 2023 - December 31, 2023
Foundations of UX Design
January 1, 2023 - December 31, 2023
Principles of PR
January 1, 2023 - December 31, 2023
Email Marketing
January 1, 2023 - December 31, 2023
Viral Marketing
January 1, 2023 - December 31, 2023
Digital Ads Strategy
January 1, 2023 - December 31, 2023
E-commerce Store Management
January 1, 2023 - December 31, 2023
Social Media & Content Marketing Certificates
January 1, 2024 - December 31, 2024
Brand Identity & Strategy
January 1, 2024 - December 31, 2024
Digital Marketing & E-commerce Certificate
January 1, 2023 - December 31, 2023
Strategy of Content Marketing
January 1, 2023 - December 31, 2023
Foundations of UX Design
January 1, 2023 - December 31, 2023
Principles of PR
January 1, 2023 - December 31, 2023
Email Marketing
January 1, 2023 - December 31, 2023
Viral Marketing
January 1, 2023 - December 31, 2023
Digital Ads Strategy
January 1, 2023 - December 31, 2023
E-commerce Store Management
January 1, 2023 - December 31, 2023

Industry Experience

Media & Entertainment, Professional Services, Retail, Consumer Goods, Travel & Hospitality, Other