Brand and marketing director with 20+ years shaping campaigns and content for adidas, Philips, Nespresso and other global brands. I help teams turn strategy into clear, creative work - defining brand positioning, messaging and content systems that drive growth. Available for freelance or interim roles across Europe and the UK.

Jessie Badal

Brand and marketing director with 20+ years shaping campaigns and content for adidas, Philips, Nespresso and other global brands. I help teams turn strategy into clear, creative work - defining brand positioning, messaging and content systems that drive growth. Available for freelance or interim roles across Europe and the UK.

Available to hire

Brand and marketing director with 20+ years shaping campaigns and content for adidas, Philips, Nespresso and other global brands.

I help teams turn strategy into clear, creative work - defining brand positioning, messaging and content systems that drive growth.

Available for freelance or interim roles across Europe and the UK.

See more

Language

English
Fluent

Work Experience

Senior Global Marketing Consultant (Premium Beauty) at Philips
June 1, 2025 - June 1, 2025
Freelance role delivering global marketing strategy for the premium beauty segment; led cross-functional teams and campaigns to drive growth.
Senior Consultant – CX & Content Strategy at Nespresso (Digital Innovation AG)
December 31, 2023 - December 31, 2023
Defined CX and content strategy to improve creative cohesion; partnered with senior stakeholders to embed clearer governance and accountability.
Global Leadership Roles at adidas
December 31, 2021 - December 31, 2021
Led a global leadership program, embedding premium member experiences into campaign planning and expanding reach to 240M+ members.
Client Lead at Publicis Groupe
February 1, 2016 - February 1, 2016
Led client relationships and campaigns in freelance capacity.
Account Director at Cognizant (Zone)
March 31, 2015 - March 31, 2015
Managed BT Sport and BT TV accounts; led cross-disciplinary teams; restructured delivery processes to improve output and client satisfaction; generated organic growth.

Education

BA English Literature at University of Portsmouth
January 11, 2030 - January 1, 2004
Integrated Nutrition Health Coach at Institute for Integrative Nutrition
January 11, 2030 - January 1, 2020
Diploma in Plant-Based Culinary Arts at Le Cordon Bleu London
January 11, 2030 - January 1, 2021
Piloting AI for Marketing at Marketing AI Institute
January 11, 2030 - January 1, 2024

Qualifications

Piloting AI for Marketing
January 1, 2024 - November 7, 2025
Diploma in Plant-Based Culinary Arts
January 11, 2030 - January 1, 2021
Integrated Nutrition Health Coach
January 11, 2030 - January 1, 2020

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Computers & Electronics, Consumer Goods, Financial Services, Government, Non-Profit Organization, Telecommunications