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Hi, I’m Jessie Chen. I’m a data-driven Performance Executive with over 3 years of experience managing end-to-end digital campaigns across Search, Social, and Programmatic. I also have a strong background in screen and sound production. I’ve partnered with luxury brands, real estate, retail, and higher education clients to drive measurable ROI by translating data insights into effective audience targeting, creative strategy, and activation plans.…Hi, I’m Jessie Chen. I’m a data-driven Performance Executive with over 3 years of experience managing end-to-end digital campaigns across Search, Social, and Programmatic. I also have a strong background in screen and sound production. I’ve partnered with luxury brands, real estate, retail, and higher education clients to drive measurable ROI by translating data insights into effective audience targeting, creative strategy, and activation plans.

Jessie Chen

Video Editor, Content Creator, Brand Designer, +2

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Hi, I’m Jessie Chen. I’m a data-driven Performance Executive with over 3 years of experience managing end-to-end digital campaigns across Search, Social, and Programmatic. I also have a strong background in screen and sound production. I’ve partnered with luxury brands, real estate, retail, and higher education clients to drive measurable ROI by translating data insights into effective audience targeting, creative strategy, and activation plans.…Hi, I’m Jessie Chen. I’m a data-driven Performance Executive with over 3 years of experience managing end-to-end digital campaigns across Search, Social, and Programmatic. I also have a strong background in screen and sound production. I’ve partnered with luxury brands, real estate, retail, and higher education clients to drive measurable ROI by translating data insights into effective audience targeting, creative strategy, and activation plans.

Available to hire

Hi, I’m Jessie Chen. I’m a data-driven Performance Executive with over 3 years of experience managing end-to-end digital campaigns across Search, Social, and Programmatic. I also have a strong background in screen and sound production. I’ve partnered with luxury brands, real estate, retail, and higher education clients to drive measurable ROI by translating data insights into effective audience targeting, creative strategy, and activation plans.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Chinese

Fluent

Japanese

Intermediate

Work Experience

Performance Coordinator at EssenceMediacom

April 1, 2024 - October 20, 2025

Supported campaign setup, pacing, and optimisation across digital platforms with 100% compliance accuracy. Managed budgets, financial reconciliations, and loadings to maintain precise billing and reporting. Monitored key performance metrics, provided data insights, and supported optimisation across client portfolios.

Performance Executive at EssenceMediacom

April 1, 2024 - Present

Lead end-to-end campaign strategy, activation, and optimisation across Search, Social & Programmatic, ensuring alignment between audience targeting, creative strategy, and business objectives. Developed and executed integrated full-funnel media plans to maximise campaign efficiency and ROI. Collaborated with HQ, platform reps, and marketplace teams to build data-led campaign strategies and performance frameworks aligned with client growth goals and measurable outcomes. Delivered comprehensive post-campaign reports with actionable insights for future campaigns. Partnered with platform reps and publishers to test new ad formats and optimisation strategies. Streamlined internal workflows and reporting processes to improve team efficiency and client communication clarity.

Video Editor at Bokeh Vision

March 1, 2022 - October 20, 2025

Produced high-quality video content for real estate clients, ensuring brand alignment and storytelling effectiveness. Managed post-production workflows, including color grading, sound design, and motion graphics. Delivered projects within tight deadlines while maintaining exceptional quality standards.