I am an Influencer Marketing & Social Media Manager with over 7 years of experience managing campaigns on platforms like TikTok and Instagram. I specialize in influencer discovery, negotiation, content quality control, and campaign reporting. I excel at balancing multiple collaborations while ensuring deliverables meet technical and brand standards. I have worked in both agency and freelance settings, supporting clients with ongoing campaign management and creative strategy. My experience includes building and scaling influencer and affiliate programs, negotiating partnerships, ensuring FTC compliance, and using data analysis to optimize campaign performance and achieve business goals.

I am an Influencer Marketing & Social Media Manager with over 7 years of experience managing campaigns on platforms like TikTok and Instagram. I specialize in influencer discovery, negotiation, content quality control, and campaign reporting. I excel at balancing multiple collaborations while ensuring deliverables meet technical and brand standards. I have worked in both agency and freelance settings, supporting clients with ongoing campaign management and creative strategy. My experience includes building and scaling influencer and affiliate programs, negotiating partnerships, ensuring FTC compliance, and using data analysis to optimize campaign performance and achieve business goals.

Available to hire

I am an Influencer Marketing & Social Media Manager with over 7 years of experience managing campaigns on platforms like TikTok and Instagram. I specialize in influencer discovery, negotiation, content quality control, and campaign reporting. I excel at balancing multiple collaborations while ensuring deliverables meet technical and brand standards.

I have worked in both agency and freelance settings, supporting clients with ongoing campaign management and creative strategy. My experience includes building and scaling influencer and affiliate programs, negotiating partnerships, ensuring FTC compliance, and using data analysis to optimize campaign performance and achieve business goals.

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Work Experience

Influencer Marketing Consultant (Contract) at Promise Consulting
October 1, 2024 - September 4, 2025
Coordinated influencer campaigns including casting, outreach, and reporting for diverse clients. Managed gifting programs, content reviews, and creator communications from start to finish. Tracked KPIs and compiled reports to optimize strategy and deliver client insights.
Influencer Marketing Manager at PocketSuite
March 31, 2024 - September 4, 2025
Built and scaled influencer & affiliate program, driving 40% of all qualified monthly signups. Managed end-to-end influencer campaigns across Instagram, TikTok, and YouTube. Negotiated partnerships, ensured FTC compliance, and optimized performance through data analysis. Served as day-to-day contact for creators and internal teams, aligning campaigns with business goals.
Social Media & Influencer Strategist at Netsource Media
March 31, 2022 - September 4, 2025
Developed and executed multi-platform campaigns for diverse client portfolio including e-commerce, B2B, and lifestyle sectors. Incorporated influencer partnerships to drive brand awareness and conversions. Analyzed campaign data and emerging trends to adjust strategy and optimize ROI.
Freelance Influencer Discovery Expert at Trending Family
March 31, 2022 - September 4, 2025
Researched and sourced influencers across verticals for brand campaigns. Created campaign reports on KPIs, ROI, and competitive insights.
Influencer Marketing Consultant & Content Creator at The Coffee Mom
September 1, 2016 - Present
Built an engaged audience across blog, Instagram, TikTok, and YouTube. Partnered with national brands on UGC, integrations, and sponsored campaigns. Negotiated contracts, managed deliverables, and executed campaigns from the creator side.

Education

M.A. Legal Studies at Saint Leo University
January 1, 2014 - January 1, 2016

Qualifications

Certified Meta Business Partner (Facebook Blueprint Ads)
January 11, 2030 - September 4, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet