Jessica Worm

Available to hire

I’m a Brazilian marketing and communications professional with 10+ years of experience working across in-house, agency, and independent consulting roles.

About

I’m a Brazilian marketing and communications professional with 10+ years of experience working across in-house, agency, and independent consulting roles. I help B2B and B2C brands grow through social media strategy, content planning, brand messaging, audience and competitive research, paid media, community engagement, and performance analysis across digital channels.

I’m especially strong at turning insights into practical improvements—building clearer positioning and go-to-market messaging, defining ICPs and funnel criteria, and streamlining workflows with CRM and marketing automation. I’ve supported lead generation and qualification, multi-channel content operations, and multilingual/market-specific communication, using tools like HubSpot/CRM workflows, Notion/ClickUp for production systems, and SEO/ads analytics to drive measurable results.

  • Joined August 2026

Languages

  • PortugueseFluent
  • EnglishAdvanced
  • Spanish; CastilianAdvanced

Industry experience

  • Media & Entertainment
  • Professional Services
  • Consumer Goods
  • Education
  • Other
  • Software & Internet
  • Telecommunications
  • Retail
  • Travel & Hospitality
  • Healthcare

More experts

Projects · 1

A selection of social media, visual storytelling, and content marketing projects developed for B2B and B2C brands. The portfolio includes content calendars, short-form video, photography-led campaigns, platform-specific copy, brand voice development, community engagement, creative direction, and multi-account coordination. It also explains my contribution to each project, from research and concept development to production guidance, publishing, and performance analysis.

Social Media & Visual Content Portfolio — Jessica Worm
  • Brand Strategist
  • Content Creator
  • Content Strategist
  • +2

Work experience· 15 roles

Marketing & Sales Strategist (Contractor) · Pure Code Outsourcing & Technology SquadsFeb 2026 – Jul 2026 · 6 mos

Refined the company’s commercial messaging for consultative LinkedIn prospecting and supported B2B lead generation and qualification. Helped improve ICP, sales funnel, and lead qualification criteria, increasing qualified lead rate from 7% to 23% (tripling qualified lead proportion). Researched target companies and decision-makers for account prioritization and personalized LinkedIn outreach. Used ChatGPT and Claude to synthesize account and market info for meeting preparation scripts and tailored value propositions. Supported implementation of a SaaS-style workflow in GoHighLevel CRM to automate client billing and payment reminder emails.

Marketing Strategist (Contractor) · Echō Marketing AgencySep 2025 – Jan 2026 · 5 mos

Refined brand positioning and service messaging to clarify how the agency presents its work to prospective clients. Developed content strategies for multiple client accounts, defining ICPs, brand voice, content pillars, formats, and publishing cadence. Built reusable client briefing and workflow systems in Notion and ClickUp. Set up automated lead nurturing in HubSpot CRM including lead scoring, email sequences, and task assignments for the sales team, reducing manual follow-up effort while ensuring leads were not left untouched beyond 24 hours.

Marketing Consultant (Contractor) · San Pietro Italia Citizen ServicesJan 2025 – Jul 2025 · 7 mos

Built and coordinated a multi-channel marketing operation across website, blog, email, Instagram, Facebook, X, and Threads, supporting video production, events, and sales collateral. During the project, grew weekly RDS Station CRM lead volume from ~20 to 70/a to 250 (approx. +25% to +250%). Wrote 30+ SEO-optimized long-form articles, creating an organized information base around Italian citizenship processes and translating complex legal/political/procedural/consular information into clear content tailored to different stages of the prospective customer journey. Recruited and trained two professionals to continue marketing operations after the contract concluded.

Brazil Content & Marketing Consultant (Contractor) · San Pietro | Italian Citizenship ServicesJan 2025 – Jan 2025 · 1 mo
Marketing Market Analyst (Contractor) · Engenharia do Corpo ("Body Engineering")Jun 2024 – Dec 2024 · 7 mos
Marketing & Social Media Analyst (Contractor) · DOMA Advertising StrategiesJan 2023 – Jun 2024 · 1 yr 6 mos
Senior Content Analyst (Contractor) · Dom Advertising StrategiesJan 2023 – Jan 2024 · 1 yr 1 mo
Marketing & Communication Consultant (registered business) · Intuitiva ConsultoriaSep 2021 – Present · 5 yrs 3 mos

Education

Master’s Degree in Communication Research · Universidade do Vale do Rio dos Sinos — UNISINOS2022 – 2024
Bachelor’s Degree in Fashion Design · Universidade de Caxias do Sul — UCS2010 – 2014
Master’s Degree in Communication · Universidade do Vale do Rio dos Sinos — UNISINOS2022 – 2024
Bachelor’s Degree in Fashion Design · Universidade de Caxias do Sul — UCS2010 – 2014

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