Content & Social Media Specialist with 10+ years of experience across Brazilian B2B and B2C projects, including agency, in-house, and consulting work. Plans content strategies, writes platform-specific copy, executes social media and email campaigns, supports SEO content, and coordinates cross-functional delivery. Translates market and audience insights into clear narratives, editorial calendars, and actionable creative direction. Experienced in branding/voice guidelines, creative briefs, asset organization, performance monitoring, and smooth approval and publishing workflows across multiple client projects.…

Jessica Worm

Content & Social Media Specialist with 10+ years of experience across Brazilian B2B and B2C projects, including agency, in-house, and consulting work. Plans content strategies, writes platform-specific copy, executes social media and email campaigns, supports SEO content, and coordinates cross-functional delivery. Translates market and audience insights into clear narratives, editorial calendars, and actionable creative direction. Experienced in branding/voice guidelines, creative briefs, asset organization, performance monitoring, and smooth approval and publishing workflows across multiple client projects.…

Available to hire

Content & Social Media Specialist with 10+ years of experience across Brazilian B2B and B2C projects, including agency, in-house, and consulting work. Plans content strategies, writes platform-specific copy, executes social media and email campaigns, supports SEO content, and coordinates cross-functional delivery.

Translates market and audience insights into clear narratives, editorial calendars, and actionable creative direction. Experienced in branding/voice guidelines, creative briefs, asset organization, performance monitoring, and smooth approval and publishing workflows across multiple client projects.

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Language

Portuguese
Fluent
English
Intermediate

Work Experience

Brazil Content & Marketing Consultant (Contractor) at San Pietro | Italian Citizenship Services
January 1, 2025 - January 1, 2025
Built and managed an integrated content calendar across social media, blog, email, video, events, and print—aligning weekly publishing with business priorities and campaign messaging. Wrote selected articles and coordinated 50+ long-form pieces in six months, managing WordPress publishing while supporting SEO, audience education, and lead generation. Coordinated paid media, multimedia, and public relations partners, managing briefs, timelines, approvals, and delivery standards. Monitored organic and paid performance, identified audience patterns, and adjusted content priorities with internal and external teams.
Senior Content Analyst (Contractor) at Dom Advertising Strategies
January 1, 2023 - January 1, 2024
Coordinated the day-to-day workflow of a three-person content planning team while managing content for up to several B2B and B2C client accounts. Managed editorial calendars, platform-specific copy, publishing, and community engagement across Instagram, Facebook, and other digital channels. Served as primary client contact, leading alignment meetings and translating feedback into actionable creative briefs. Wrote social media copy, advertising briefs, and video scripts, and provided creative direction for photo and video production.
Marketing & Content Operations Consultant at Intuitiva Consulting
January 1, 2021 - Present
Planned and created content for social media, websites, blogs, email campaigns, presentations, and digital advertising across B2B and B2C projects. Developed editorial calendars, content themes, platform-specific copy, static posts, stories, carousels, banners, and Canva-based marketing assets. Built brand voice guidelines, visual references, creative briefs, templates, and organized digital asset libraries. Conducted market, audience, competitor research and social listening to inform content topics, campaign messaging, and creative direction. Coordinated client feedback, approvals, revisions, deadlines, platform management, and publishing workflows across multiple projects; contributed to projects involving 20+ brands through independent consulting, agency partnerships, and project-based engagements.
Marketing & Social Media Analyst at Bitcom TV & Internet
January 1, 2018 - May 1, 2021
Worked in marketing and social media analysis supporting publishing and audience/competitive research. Created social media content and participated in content strategy activities including social listening and community-oriented execution.
Marketing Analyst at Dicorp Active Wear
May 1, 2016 - June 1, 2017
Supported marketing analysis and execution related to social media and content, contributing to campaign and performance-oriented work.
Marketing Assistant at Carla Carlín
January 1, 2015 - May 1, 2016
Assisted marketing operations and content support for brand initiatives.

Education

Master’s Degree in Communication Research at Universidade do Vale do Rio dos Sinos — UNISINOS
January 1, 2022 - January 1, 2024
Bachelor’s Degree in Fashion Design at Universidade de Caxias do Sul — UCS
January 1, 2010 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Education, Other
    Social Media & Visual Content Portfolio — Jessica Worm

    A selection of social media, visual storytelling, and content marketing projects developed for B2B and B2C brands. The portfolio includes content calendars, short-form video, photography-led campaigns, platform-specific copy, brand voice development, community engagement, creative direction, and multi-account coordination. It also explains my contribution to each project, from research and concept development to production guidance, publishing, and performance analysis.