Content Lead at Digitrio PTE Ltd

Developed and executed comprehensive content marketing strategies, including content calendars, pillars, on-page SEO recommendations, and ideation for blog topics aligned with the buyer journey. Led SEO content for 25+ brands across SaaS, Hospitality, Education, Healthcare, E-commerce, Financial Services, and F&B. Mentored junior writers by providing constructive feedback, creating SOPs and guidelines, and developing a growth plan for their professional advancement. Monitored KPIs to measure content effectiveness and used insights to inform strategy and recommendations for improvement. Consistently achieved top search results for over 100 landing pages and blog articles across Google products with high-volume terms.

Marketing and Communications Executive at Neon (City Neon Holdings)

Wrote, edited, and proofread copy for homepage and other pages; managed social media calendar; grew organic following across Facebook, Instagram, Twitter, and LinkedIn; published WordPress articles using HTML, Elementor, and shortcodes; ensured consistency with style guides and brand voice. Liaised with external agencies to develop the intranet and implement SEO strategies; edited assets with Adobe Photoshop; identified and disavowed spam links; checked indexing, sitemap, core web vitals, and security issues; collaborated with developers to fix technical errors.

Assistant Honorary General Secretary at Singapore Psychology Society (SPS)

Planned, organized, and executed psychology-related activities to promote welfare and education of psychology students. Liaised with external organizations for career talks and educational tours. Fulfilled secretarial responsibilities, including taking meeting minutes, handling membership records, managing merchandise sales, and maintaining the society's logistics and marketing materials.

Content & SEO Strategist at WK Consults Pte Ltd

Conducted weekly SEO audits using Semrush, Google Search Console and Ahrefs; tracked rankings; reviewed existing articles for SEO and content standards; proposed multiple short- and long-term SEO strategies; performed competitor analysis; researched proven methods from other SEO professionals; collaborated with development team to fix technical issues.

Copywriter, Freelance at MatchHub

Wrote and edited homepage and parent-page copy; conducted research in the Human Resources industry to craft compelling copy.

Content Writer, Freelance at Resume Worded Limited

Crafted job descriptions tailored for employers and job seekers; revised articles based on client feedback and requirements.

Co-Lead Designer and Writer, Publications Committee at Singapore Psychological Society

Led design for the society's magazine, created Canva designs, and vetted layouts; wrote accessible articles to educate the public on psychology; published in the Singapore Psychologist magazine for wide dissemination.

Assistant Honorary General Secretary at Neon (City Neon Holdings)

Planned, organized, and executed psychology-related activities; liaised with external organizations; fulfilled secretarial responsibilities including minutes, membership records, merchandise sales, and upkeep of logistics and marketing materials.

Recreational Committee at Neon (City Neon Holdings)

Co-ordinated recreational activities and events; supported logistics and administration for society-wide events.

Content Lead (Contract) at Edge Digital

Crafted SEM copy that generated 629 clicks and achieved a 7.56% CTR in one month; developed content ideas to counter negative public sentiment and strengthen brand narrative; presented and pitched strategic content ideas during client meetings.

Content & SEO Strategist at WK Consultants Pte Ltd

Tracked weekly rankings of important keywords and shared results with the team; reviewed existing articles/pages for SEO improvements; proposed short- and long-term strategies to boost client performance; conducted competitor analysis to identify gaps in SEO practices; worked with developers to implement changes and improve site health.

Copywriter, Freelance at MatchUB

Wrote and edited copy for homepage and other pages; conducted research on the Human Resource industry to craft credible copy.

Content Writer, Freelance at Resume Wording Limited

Drafted job descriptions tailored to employers and job seekers in formal and informal language; edited articles based on client feedback and needs.

Assistant Honorary General Secretary at Singapore Psychological Society (SPS)

Planned, organized and executed psychology-related activities to promote welfare and education of psychology students; liaised with external organizations for academic events; fulfilled secretarial responsibilities including meeting minutes, membership records, and marketing materials.