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Hi, I’m Jestina Wei, a bilingual English/Mandarin marketer and content creator based in Cardiff, UK. I recently completed an MA at the University of Bath and bring hands-on experience in digital content creation, social media strategy, market research, and event marketing. One of my videos reached 201,000 views, and I’ve collaborated with UK-based brands to craft engaging content that makes ESG trends and policy frameworks accessible. I’m skilled at transforming complex topics into approachable content for diverse audiences and hold Google Digital Marketing & E-commerce Certification and IBM Data Analytics Certification. I’m fluent in English and Mandarin, with experience producing bilingual content across YouTube, Instagram, and TikTok.…Hi, I’m Jestina Wei, a bilingual English/Mandarin marketer and content creator based in Cardiff, UK. I recently completed an MA at the University of Bath and bring hands-on experience in digital content creation, social media strategy, market research, and event marketing. One of my videos reached 201,000 views, and I’ve collaborated with UK-based brands to craft engaging content that makes ESG trends and policy frameworks accessible. I’m skilled at transforming complex topics into approachable content for diverse audiences and hold Google Digital Marketing & E-commerce Certification and IBM Data Analytics Certification. I’m fluent in English and Mandarin, with experience producing bilingual content across YouTube, Instagram, and TikTok.

Jestina Wei

Content Creator, Content Producer, Social Media Manager, +2

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Hi, I’m Jestina Wei, a bilingual English/Mandarin marketer and content creator based in Cardiff, UK. I recently completed an MA at the University of Bath and bring hands-on experience in digital content creation, social media strategy, market research, and event marketing. One of my videos reached 201,000 views, and I’ve collaborated with UK-based brands to craft engaging content that makes ESG trends and policy frameworks accessible. I’m skilled at transforming complex topics into approachable content for diverse audiences and hold Google Digital Marketing & E-commerce Certification and IBM Data Analytics Certification. I’m fluent in English and Mandarin, with experience producing bilingual content across YouTube, Instagram, and TikTok.…Hi, I’m Jestina Wei, a bilingual English/Mandarin marketer and content creator based in Cardiff, UK. I recently completed an MA at the University of Bath and bring hands-on experience in digital content creation, social media strategy, market research, and event marketing. One of my videos reached 201,000 views, and I’ve collaborated with UK-based brands to craft engaging content that makes ESG trends and policy frameworks accessible. I’m skilled at transforming complex topics into approachable content for diverse audiences and hold Google Digital Marketing & E-commerce Certification and IBM Data Analytics Certification. I’m fluent in English and Mandarin, with experience producing bilingual content across YouTube, Instagram, and TikTok.

Available to hire

Hi, I’m Jestina Wei, a bilingual English/Mandarin marketer and content creator based in Cardiff, UK. I recently completed an MA at the University of Bath and bring hands-on experience in digital content creation, social media strategy, market research, and event marketing. One of my videos reached 201,000 views, and I’ve collaborated with UK-based brands to craft engaging content that makes ESG trends and policy frameworks accessible.

I’m skilled at transforming complex topics into approachable content for diverse audiences and hold Google Digital Marketing & E-commerce Certification and IBM Data Analytics Certification. I’m fluent in English and Mandarin, with experience producing bilingual content across YouTube, Instagram, and TikTok.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Spanish; Castilian

Beginner

Work Experience

Marketing Assistant at Chuan Peng Industrial., Ltd

September 1, 2022 - June 1, 2023

Managed and optimised company website content and product pages, improving structure and user flow to support conversion. Designed product catalogues using Canva, transforming technical specifications into clear, visually engaging assets for customer acquisition. Conducted market and competitor research to identify new opportunities and inform outreach strategy.

Content Creator & Brand Collaborator at YouTube / Instagram / TikTok (Independent)

September 1, 2023 - Present

Independently planned, produced, and published bilingual (English/Chinese) content across platforms; achieved up to 201,000 views on a single video. Partnered with brands across Taiwan, Hong Kong, and the UK, including italki, WIN Education, Jollibee, Active Reality, Harvester, and Preedu, producing long-form YouTube videos and short-form promotional content. Managed full content pipeline: concept development, scripting, filming, editing, scheduling, and community management.

ESL Online Teacher at AmazingTalker / Preply (Remote)

February 1, 2025 - Present

Grew student roster by 40% through targeted self-marketing, writing optimised profile copy, SEO-driven headlines, and conversion-focused response templates. Delivered 3,000+ online lessons with a 100% positive rating, building long-term learner retention through personalised communication and consistent engagement.

Student Recruitment Event Coordinator at National Taiwan Normal University

September 1, 2019 - June 1, 2022

Led marketing, recruitment, and communications for 3 annual flagship events (60 participants each), managing end-to-end promotional strategy across social media and print. Coordinated a cross-functional team of 30 volunteers; owned stakeholder communication, task assignment, and event-day execution. Negotiated sponsorships and produced post-event stakeholder reports; achieved 100% budget compliance across all three years.

Retail Sales Associate at TK Maxx

July 1, 2018 - August 1, 2018

Designed social media content and visual assets to communicate advocacy campaigns to public audiences. Supported event coordination and liaised with international organisations and external partners.