Jeyson William Meza Roque

Available to hire

Hi, I’m Jeyson Meza, a data analyst and BI professional with over seven years of experience turning raw data into actionable insights.

About

Hi, I’m Jeyson Meza, a data analyst and BI professional with over seven years of experience turning raw data into actionable insights. I design scalable data models, build end-to-end ETL pipelines, and create dashboards that empower product, marketing, and technology teams. I enjoy collaborating across functions to define analytical requirements and to automate reporting, supporting decision-making with descriptive, diagnostic, and predictive analytics.

In my work, I partner with engineers and stakeholders to improve data quality, migrate data sources, and monitor performance across digital and enterprise platforms. I’m passionate about sharing knowledge and helping teams leverage data to optimize marketing, operations and strategy.

  • 9 years' experience
  • Joined January 2026

Languages

  • Spanish; CastilianFluent
  • EnglishAdvanced

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services

More experts in Swieqi, Malta

Work experience· 9 roles

Data Analysis Specialist · América TV – Digital HubFeb 2022 – Present · 4 yrs 10 mos

Manage data strategy for the entire digital division, supporting Product, Commercial, and Technology teams. Build end-to-end ETLs from 10+ digital sources (GA, YouTube Studio, Admanager, Facebook, Amazon Publisher, NPAW Suite, Comscore, Kantar, etc.). Design and maintain datamarts for analytics and performance monitoring. Automate dashboards and reporting using Power BI, Looker Studio, Python, and SQL. Validate tracking events in Google Analytics + Tag Manager. Performed data migration from Google Analytics into BigQuery for centralized analysis. Deliver custom analysis using SQL, Python, and R, supporting strategic business decisions. Collaborate with engineers to maintain data processes and improve data quality. Analyzed subscription data for the América TVGO platform, integrating digital campaign data from Google Ads and other acquisition channels to monitor CPC, traffic, conversion rate, and ROI, with the goal of optimizing marketing performance and acquisition efficiency.

Data Analyst · App Squad & Admissions PAMEROct 2021 – Feb 2022 · 5 mos

Designed a new database structure for a student registration and billing system. Conducted data needs analysis through meetings with business stakeholders. Migrated data from FOXPRO to MySQL, validating data using Python scripts. Created commercial dashboards and automated reports. Managed tasks with Jira in an agile environment.

Digital Analyst · América TV – Programmatic & DataJul 2020 – Sep 2021 · 1 yr 3 mos

Built a datamart consolidating digital advertising data (Google Analytics, Facebook, Admanager, Xandr, etc.). Developed ETLs in SQL and Python, improving automation and accuracy. Used A/B testing and analytical models to optimize revenue and pricing strategies. Delivered dashboards and automated reports in Power BI and Python.

Data Specialist · BBVA – Talent & CultureSep 2019 – Jul 2020 · 11 mos
Digital Analyst · América TV – Programmatic TraderApr 2019 – Aug 2019 · 5 mos
Data Scientist · BigData SolutionsJul 2018 – Mar 2019 · 9 mos
Data Scientist – BI Management · Cencosud RetailFeb 2018 – Jun 2018 · 5 mos
Business Intelligence Assistant & Trainee · SAMCORP – Golden PalaceJul 2017 – Jan 2018 · 7 mos

Education· 8

Bachelor in Computer Statistics · Universidad Nacional Agraria La Molina2012 – 2017
Power BI · CEDHINFO2018
Python for analytics · Data Mining Consulting2017
Machine Learning applied to Intelligence Commercial · UNALM - CEMEI2016

Certifications and awards· 7

Power BI2018
Python for analytics2017
Machine Learning applied to Intelligence Commercial2016
Exploratory data analysis with RapidMiner2016

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