Hi, I’m Jeyson Meza, a data analyst and BI professional with over seven years of experience turning raw data into actionable insights. I design scalable data models, build end-to-end ETL pipelines, and create dashboards that empower product, marketing, and technology teams. I enjoy collaborating across functions to define analytical requirements and to automate reporting, supporting decision-making with descriptive, diagnostic, and predictive analytics. In my work, I partner with engineers and stakeholders to improve data quality, migrate data sources, and monitor performance across digital and enterprise platforms. I’m passionate about sharing knowledge and helping teams leverage data to optimize marketing, operations and strategy.

Jeyson William Meza Roque

Hi, I’m Jeyson Meza, a data analyst and BI professional with over seven years of experience turning raw data into actionable insights. I design scalable data models, build end-to-end ETL pipelines, and create dashboards that empower product, marketing, and technology teams. I enjoy collaborating across functions to define analytical requirements and to automate reporting, supporting decision-making with descriptive, diagnostic, and predictive analytics. In my work, I partner with engineers and stakeholders to improve data quality, migrate data sources, and monitor performance across digital and enterprise platforms. I’m passionate about sharing knowledge and helping teams leverage data to optimize marketing, operations and strategy.

Available to hire

Hi, I’m Jeyson Meza, a data analyst and BI professional with over seven years of experience turning raw data into actionable insights. I design scalable data models, build end-to-end ETL pipelines, and create dashboards that empower product, marketing, and technology teams. I enjoy collaborating across functions to define analytical requirements and to automate reporting, supporting decision-making with descriptive, diagnostic, and predictive analytics.

In my work, I partner with engineers and stakeholders to improve data quality, migrate data sources, and monitor performance across digital and enterprise platforms. I’m passionate about sharing knowledge and helping teams leverage data to optimize marketing, operations and strategy.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Data Analysis Specialist at América TV – Digital Hub
February 1, 2022 - Present
Manage data strategy for the entire digital division, supporting Product, Commercial, and Technology teams. Build end-to-end ETLs from 10+ digital sources (GA, YouTube Studio, Admanager, Facebook, Amazon Publisher, NPAW Suite, Comscore, Kantar, etc.). Design and maintain datamarts for analytics and performance monitoring. Automate dashboards and reporting using Power BI, Looker Studio, Python, and SQL. Validate tracking events in Google Analytics + Tag Manager. Performed data migration from Google Analytics into BigQuery for centralized analysis. Deliver custom analysis using SQL, Python, and R, supporting strategic business decisions. Collaborate with engineers to maintain data processes and improve data quality. Analyzed subscription data for the América TVGO platform, integrating digital campaign data from Google Ads and other acquisition channels to monitor CPC, traffic, conversion rate, and ROI, with the goal of optimizing marketing performance and acquisition efficiency.
Data Analyst at App Squad & Admissions PAMER
October 1, 2021 - February 1, 2022
Designed a new database structure for a student registration and billing system. Conducted data needs analysis through meetings with business stakeholders. Migrated data from FOXPRO to MySQL, validating data using Python scripts. Created commercial dashboards and automated reports. Managed tasks with Jira in an agile environment.
Digital Analyst at América TV – Programmatic & Data
July 1, 2020 - September 1, 2021
Built a datamart consolidating digital advertising data (Google Analytics, Facebook, Admanager, Xandr, etc.). Developed ETLs in SQL and Python, improving automation and accuracy. Used A/B testing and analytical models to optimize revenue and pricing strategies. Delivered dashboards and automated reports in Power BI and Python.
Data Specialist at BBVA – Talent & Culture
September 1, 2019 - July 1, 2020
Built Power BI dashboards (360 Talent, Onboarding, Performance) to support HR decision-making. Automated email campaigns using Python + Gmail API. Installed and configured PostgreSQL on a RedHat server for centralized data storage. Delivered official labor and compliance reports for government agencies. Improved employee-data processes from weekly to daily updates.
Digital Analyst at América TV – Programmatic Trader
April 1, 2019 - August 1, 2019
Automated data extraction using APIs in Python. Developed dashboards and automated reports in Power BI and Python. Designed analytical methodologies for pricing and inventory segmentation.
Data Scientist at BigData Solutions
July 1, 2018 - March 1, 2019
Built a forecasting model for sales prediction. Created dashboards using Power BI and Cognos. Developed Python scripts for social media data extraction. Delivered corporate training in R, Python, and Power BI.
Data Scientist – BI Management at Cencosud Retail
February 1, 2018 - June 1, 2018
Image recognition model to detect stock-outs (Python). Text mining for survey analysis using Python + R. Worked on CLV, segmentation, and lifestyle analytics. Built a web scraping solution using Python + SQL.
Business Intelligence Assistant & Trainee at SAMCORP – Golden Palace
September 1, 2016 - June 30, 2017
Customer churn and segmentation models. Built R Shiny web applications for analytical dashboards. Developed dynamic RFM segmentation and promotional evaluation.
Business Intelligence Assistant & Trainee at SAMCORP – Golden Palace
July 1, 2017 - January 31, 2018
Customer churn and segmentation models. Built R Shiny web applications for analytical dashboards. Developed dynamic RFM segmentation and promotional evaluation.

Education

Bachelor in Computer Statistics at Universidad Nacional Agraria La Molina
March 1, 2012 - July 1, 2017
Power BI at CEDHINFO
September 1, 2018 - September 1, 2018
Python for analytics at Data Mining Consulting
September 1, 2017 - September 1, 2017
Machine Learning applied to Intelligence Commercial at UNALM - CEMEI
October 1, 2016 - October 1, 2016
Exploratory data analysis with RapidMiner at PeruStat
February 1, 2016 - February 1, 2016
Computer Vision: Deep Learning Analytics at Vidhya
January 1, 2019 - March 1, 2019
Competing with Analytics in the Context of data mining at UNALM - CEMEI
October 1, 2014 - November 1, 2014
Dynamic models, a Bayesian approach for the time series at UNALM - CEMEI
January 1, 2015 - January 1, 2015

Qualifications

Power BI
September 1, 2018 - September 1, 2018
Python for analytics
September 1, 2017 - September 1, 2017
Machine Learning applied to Intelligence Commercial
October 1, 2016 - October 1, 2016
Exploratory data analysis with RapidMiner
February 1, 2016 - February 1, 2016
Computer Vision: Deep Learning Analytics
January 1, 2019 - March 1, 2019
Competing with Analytics in the Context of data mining
October 1, 2014 - November 1, 2014
Dynamic models, a Bayesian approach for the time series
January 1, 2015 - January 1, 2015

Industry Experience

Media & Entertainment, Software & Internet, Professional Services