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I help organizations understand and activate their audiences by combining strategic thinking with digital marketing execution. My work typically starts with audience research and segmentation, identifying key customer groups and the insights that drive their behavior. From there, I support the development of brand positioning and messaging tailored to different stakeholders, including HR teams, business leaders and end users. I work on optimizing the sales funnel end to end, identifying opportunities to improve lead generation and conversion. This includes designing and implementing LinkedIn outreach and advertising campaigns, as well as supporting content strategies aligned with broader marketing objectives. I also rely on data and performance tracking to generate actionable insights, continuously refining strategies and ensuring measurable impact over time.…I help organizations understand and activate their audiences by combining strategic thinking with digital marketing execution. My work typically starts with audience research and segmentation, identifying key customer groups and the insights that drive their behavior. From there, I support the development of brand positioning and messaging tailored to different stakeholders, including HR teams, business leaders and end users. I work on optimizing the sales funnel end to end, identifying opportunities to improve lead generation and conversion. This includes designing and implementing LinkedIn outreach and advertising campaigns, as well as supporting content strategies aligned with broader marketing objectives. I also rely on data and performance tracking to generate actionable insights, continuously refining strategies and ensuring measurable impact over time.

Jon Farina

Brand Strategist, Growth Marketer, Marketing Strategist, +2

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I help organizations understand and activate their audiences by combining strategic thinking with digital marketing execution. My work typically starts with audience research and segmentation, identifying key customer groups and the insights that drive their behavior. From there, I support the development of brand positioning and messaging tailored to different stakeholders, including HR teams, business leaders and end users. I work on optimizing the sales funnel end to end, identifying opportunities to improve lead generation and conversion. This includes designing and implementing LinkedIn outreach and advertising campaigns, as well as supporting content strategies aligned with broader marketing objectives. I also rely on data and performance tracking to generate actionable insights, continuously refining strategies and ensuring measurable impact over time.…I help organizations understand and activate their audiences by combining strategic thinking with digital marketing execution. My work typically starts with audience research and segmentation, identifying key customer groups and the insights that drive their behavior. From there, I support the development of brand positioning and messaging tailored to different stakeholders, including HR teams, business leaders and end users. I work on optimizing the sales funnel end to end, identifying opportunities to improve lead generation and conversion. This includes designing and implementing LinkedIn outreach and advertising campaigns, as well as supporting content strategies aligned with broader marketing objectives. I also rely on data and performance tracking to generate actionable insights, continuously refining strategies and ensuring measurable impact over time.

Available to hire

I help organizations understand and activate their audiences by combining strategic thinking with digital marketing execution.

My work typically starts with audience research and segmentation, identifying key customer groups and the insights that drive their behavior. From there, I support the development of brand positioning and messaging tailored to different stakeholders, including HR teams, business leaders and end users.

I work on optimizing the sales funnel end to end, identifying opportunities to improve lead generation and conversion. This includes designing and implementing LinkedIn outreach and advertising campaigns, as well as supporting content strategies aligned with broader marketing objectives.

I also rely on data and performance tracking to generate actionable insights, continuously refining strategies and ensuring measurable impact over time.

Skills

Brand Identity

Experience Level

Brand Identity

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Independent Strategy Consultant at Self-employed

October 1, 2019 - Present

Founded and led growth strategy and portfolio transformation engagements for FMCG, premium and tech-driven businesses; translated strategy into actionable roadmaps; led workshops with senior stakeholders across organizations; partnered with clients on value creation.

Strategic Consulting Associate at BMC Strategic Innovation

October 1, 2017 - March 31, 2019

Led complex international engagements for global organizations (The Coca-Cola Company, LVMH, BBVA, Diageo), connecting business strategy, innovation and operational execution; translated strategy into concrete initiatives and rolled out across regions.

Head of Strategy at La Despensa Creative Agency

March 1, 2020 - October 31, 2020

Led the strategy function, aligned with senior stakeholders, and translated strategy into concrete initiatives for campaigns; built operating frameworks and playbooks for innovation and transformation across projects.

Strategic Consultant - Business, Culture and Innovation

October 1, 2019 - Present

Led cross-functional engagements integrating business, culture and technology to define where to play and how to win; translated strategy into actionable roadmaps and execution plans across organizations.

Strategic Consultant - Business, Culture and Innovation at Independent / Freelance

October 1, 2019 - Present

Led growth strategy, portfolio transformation and cross-functional roadmaps for FMCG, premium and tech-driven businesses; translated strategy into actionable plans and governance across organizations.

Strategic Consulting Associate (IMEA & ASIA)

October 1, 2017 - March 1, 2019

Led complex international engagements for global organizations (The Coca-Cola Company, LVMH, BBVA, Diageo), connecting business strategy, innovation and operational execution.