James Edwards
I am a Senior SEO & Content Marketing Manager with 8 years of experience driving organic growth and revenue across fintech, investing and B2C/B2B SaaS.
About
I am a Senior SEO & Content Marketing Manager with 8 years of experience driving organic growth and revenue across fintech, investing and B2C/B2B SaaS. I specialize in multi-channel organic acquisition—SEO, AI-search, content, social, CRO and email—and I’ve led content and SEO strategy at fast-growing fintechs and publishers, collaborating with product, growth and performance marketing to turn search and content into a predictable revenue engine.
Most recently, I delivered a +22% YoY organic revenue increase via a four-month US tax season campaign, and achieved a 350%+ revenue lift from organic search content, despite a -11% dip in traffic due to changing search behavior from AI Overviews/LLMs. I’ve shifted focus to AI-search optimization (LLMs, AI Overviews, GEO) with outputs that increased AI and SERP visibility, restructured content hubs, and scaled editorial to support go-to-market campaigns. Since mid-2025, I’ve been leveraging agile workflows to scale publishing output, automate social activity, and reduce freelancer costs while maintaining high editorial quality.
- 8 years' experience
- Joined April 2026
Industry experience
- Financial Services
- Software & Internet
- Media & Entertainment
- Professional Services
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Work experience· 6 roles
Lead the global SEO and content strategy for crypto tax and compliance across US, EU and APAC. Manage a small distributed team of writers, editors and contractors in a fully remote, async environment. Align content with product and growth goals; set quarterly OKRs and channel targets for organic traffic, sign-ups and revenue. Drove a US tax season campaign with strong YoY revenue uplift and executed a multi-channel content program (long-form guides, comparison pages, and educational resources) mapped to high-value tax and crypto queries. Re-focused on AI-search optimization, including structuring content hubs for better semantic coverage and leveraging LLM outputs for structured answers, citations and FAQ pages. Implemented AI-powered social listening and content planning, and collaborated with product, growth, and partnerships to improve go-to-market efforts. Led cross-functional efforts to build scalable editorial workflows and publishing pipelines in an async, remote setup.
Own revenue-focused content strategy, growing revenue via SEO, affiliate content, newsletters, sponsor content and social media. Manage a distributed editorial and SEO team; plan and oversee production of news, evergreen and comparison content optimized for search; collaborate with sales and partnerships on sponsored content and branded campaigns ensuring editorial quality and measurable outcomes.
Led end-to-end organic growth for a fintech/crypto tax SaaS across US, EU, APAC; defined global SEO and content strategy; managed a distributed team of writers, agencies, and contractors in a remote setup; set quarterly OKRs and channel targets for organic traffic, sign-ups and revenue. Delivered a US tax season 2025 YoY revenue uplift of 350% with a multi-channel content program (SEO-optimized landing pages, programmatic content, comparison pages, and educational guides) and a 22% YoY increase in organic revenue, while navigating a -11% traffic dip after AI-driven search behavior shifts. Drove AI-seo initiatives (LLMs, geo, structured data) and restructured content hubs to boost topic authority and semantic coverage. Aligned with product and growth to optimize pricing, onboarding, and in-app messaging; led content planning for feature launches and lifecycle journeys; conducted expert interviews to strengthen brand authority.
Education· 8
Certifications and awards
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