I’m Jon Martin, a results-driven web and digital operations professional with 26+ years of experience turning complex information into clear, actionable decisions. I analyze performance data, coordinate across cross-functional teams, and document findings so stakeholders can move confidently and consistently. Across roles from leading web design and deployment to managing enterprise web operations and running my own web design firm, I’ve focused on reliability, security, and compliance—whether that’s optimizing analytics and conversion outcomes or strengthening access controls and operational standards. I’m excited to bring my integrity, thorough research, and communication skills to federal service.…

Jon Martin

I’m Jon Martin, a results-driven web and digital operations professional with 26+ years of experience turning complex information into clear, actionable decisions. I analyze performance data, coordinate across cross-functional teams, and document findings so stakeholders can move confidently and consistently. Across roles from leading web design and deployment to managing enterprise web operations and running my own web design firm, I’ve focused on reliability, security, and compliance—whether that’s optimizing analytics and conversion outcomes or strengthening access controls and operational standards. I’m excited to bring my integrity, thorough research, and communication skills to federal service.…

Available to hire

I’m Jon Martin, a results-driven web and digital operations professional with 26+ years of experience turning complex information into clear, actionable decisions. I analyze performance data, coordinate across cross-functional teams, and document findings so stakeholders can move confidently and consistently.

Across roles from leading web design and deployment to managing enterprise web operations and running my own web design firm, I’ve focused on reliability, security, and compliance—whether that’s optimizing analytics and conversion outcomes or strengthening access controls and operational standards. I’m excited to bring my integrity, thorough research, and communication skills to federal service.

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Skills

Experience Level

SEO
Expert
WordPress
Expert
Web Design
Expert
GA4
Expert
CSS
Expert
Leadership
Expert
SEMrush
Expert
HTML5
Expert
JavaScript
Expert
Looker Studio
Expert
Zapier
Expert
Make
Expert
Data Visualization
Expert
Bootstrap
Expert
Email Marketing
Expert
Microsoft Office
Expert
MOZ
Expert
UI
Expert
ChatGPT
Expert
WooCommerce
Expert
Hotjar
Intermediate
Prompt Engineering
Intermediate
CRM
Intermediate
Branding
Intermediate
Jira
Intermediate
Brand Identity
Intermediate
React JS
Intermediate
Shopify
Intermediate
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Language

English
Fluent

Work Experience

Sr. Digital Experience Manager at HG Insights
August 1, 2024 - September 12, 2025
Member of the dedicated corporate communications team responsible for managing the corporate web presence. Redesigned the corporate WordPress website. Increased organic reach by over 14% through a strong content, SEO, and social media strategy. Produced analytics reports in Looker Studio. Fully integrated into multiple cross-functional marketing departments (Product, Customer, and Lead Generation) to improve corporate messaging and ad conversions; collaborated on corporate rebranding design.
Senior Web Experience Manager at HG Insights
February 1, 2021 - August 1, 2024
Managed corporate web properties and digital presence to improve user engagement and brand visibility. Redesigned and launched a responsive corporate WordPress site, modernizing user experience across devices. Increased organic reach by 14% through integrated content marketing and SEO optimization, generating analytics reports to guide data-driven decisions. Partnered with corporate communications, product marketing, customer marketing, and demand generation teams to strengthen messaging, expand organic reach, and improve ad conversion performance.
Head of Web Design & Deployment at AutoVitals
February 1, 2020 - September 12, 2025
Inspired and led a five-person team responsible for hosting, designing, deploying, and maintaining successful lead-generating websites to elevate brand awareness and increase customer count. Tracked analytics and conversions to make data-driven marketing decisions. Managed over 320 individual customer websites and domains. Led SEO, mobile strategy, security, and centralized DNS management.
Head of Web Design and Deployment at Autovitals
October 1, 2017 - February 1, 2020
Directed cross-functional teams designing, deploying, and maintaining high-impact lead generation websites to increase brand visibility and expand the customer acquisition pipeline. Analyzed web analytics and conversion metrics to optimize marketing strategies and improve campaign ROI. Managed a portfolio of 320+ customer websites and domains, implementing SEO best practices, mobile optimization protocols, security enhancements, and centralized DNS infrastructure.
Owner / Designer at JFM Web Design
October 1, 2000 - Present
Lead designer and developer overseeing end-to-end online business development for clients. Work spans customer marketing, lead acquisition, creative ideation, technical requirements analysis, and website construction. Provide support across a diverse client portfolio of 85+ clients, delivering web solutions aligned with marketing and conversion goals.
Owner / Lead at JFM Web Design
October 1, 2000 - Present
Primary designer and developer for the entire online business development cycle, including customer marketing lead acquisition, creative concepts, technical needs assessment, and ongoing website development—support for 45+ clients.

Education

B.A. Business Economics (award) at University of California, Santa Barbara (UCSB)
January 11, 2030 - August 4, 2026
B.A. in Business Economics at UC Santa Barbara
January 11, 2030 - September 17, 2026

Qualifications

HG Insights GEM Award (Going the Extra Mile)
July 1, 2023 - August 4, 2026
GS-07 Immigration Service Officer eligibility under specialized experience pathway (specialized experience: analysis, documentation, regulatory compliance, multi-system management)
January 11, 2030 - September 17, 2026
Eligible for Secret-level security clearance (U.S. citizen)
January 11, 2030 - September 17, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Government
    SB Tint Designs Website Refresh
    SB Tint Designs came to JFM Web Design for a full refresh that would match the quality of their automotive window tinting, paint protection film, and vinyl wrap work. We rebuilt the site from the ground up in WordPress with Elementor Pro, using their own installation photography to drive a cleaner layout and a mobile experience built for customers browsing from their phones. Gravity Forms replaced the old contact setup with streamlined quote request forms that capture vehicle details up front and route leads straight to the shop. We also migrated hosting to WP Engine, our managed WordPress partner, for faster load times, daily backups, and stronger security on the shop’s most important sales channel. The result is a site that turns browsers into buyers, driving a steady increase in quote requests from Santa Barbara drivers searching for tint, PPF, and wraps.…