Available to hire
I’m a design director with 15+ years of experience in branding and packaging for consumer brands, with an international background across Buenos Aires, Madrid, and London, now based in Barcelona. Working across markets has given me a global mindset that informs the creative process and helps teams deliver cohesive brand experiences.
I lead and mentor multidisciplinary design teams, translating strategy into creative concepts and ensuring delivery from briefs to final execution. I’m fluent in English and a native Spanish speaker, comfortable collaborating with partners across continents, and I continually seek opportunities to expand my knowledge through brand strategy and packaging courses.
Experience Level
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Contract Design Director, Consumer Brands & Packaging at Batllegroup
September 1, 2022 - PresentPackaging studio working for consumer brands; project supervision and leadership; strategic contribution and creative execution; creation of project briefs and planning of project and team workflow; mentoring and creative oversight of the design team: from seniors to juniors; client liaison for project follow-up; clients include ColaCao, Pascual, RNB Cosmetics, Schweppes, and Grupo Zamora (Licor 43), among others
Contract Design Director Consumer Brands & Packaging at Batllegroup
September 1, 2022 - November 13, 2025Packaging studio working for consumer brands. Project supervision and leadership. Strategic contribution and creative execution of projects. Creation of project briefs and planning of project and team workflow. Mentoring and creative oversight of the design team: from seniors to juniors. Client liaison for project follow-up. Clients: ColaCao, Pascual, RNB Cosmetics, Schweppes, and Grupo Zamora (Licor 43), among others.
Contract Lead Consumer Brands & Packaging at Baud
August 1, 2022 - August 1, 2022Brand consultancy for consumer, and retail brands. Brand Guardian for the development and implementation of Carrefour’s new packaging identity. Creation of project briefs and workflow planning for Carrefour and other clients. Creative conceptualisation for other agency projects. Creative supervision of senior to junior designers.
Contract Lead Consumer Brands & Packaging at Baud
February 1, 2020 - August 1, 2022Brand Guardian for the development and implementation of Carrefour’s new packaging identity; creation of project briefs and workflow planning for Carrefour and other clients; creative conceptualisation for other agency projects; creative supervision of senior to junior designers
Lead Consumer Brands Senior Designer at Anthem Worldwide
March 1, 2019 - March 1, 2019Content, branding, and packaging design company based in the UK & US. Full project development from conceptualisation to completion. Supervise the work of senior to junior designers, freelancers, and illustrators. Brand Guardian: ensuring that graphic and conceptual developments comply with brand guidelines. Clients: Coca-Cola, AkzoNobel, Knorr, Unilever, and Pladis.
Lead Consumer Brands Senior Designer at Anthem Worldwide
December 1, 2017 - March 1, 2019Full project development from conceptualisation to completion; supervise the work of senior to junior designers, freelancers, and illustrators; Brand Guardian: ensuring that graphic and conceptual developments comply with brand guidelines; Clients: Coca-Cola, AkzoNobel, Knorr, Unilever, and Pladis
Senior Brand & Packaging Designer at Creative Leap
August 1, 2015 - August 1, 2015Branding and packaging design studio specializing in healthcare. Responsible for the packaging area of the studio. Full project development from conceptualisation to completion. Supervise mid to junior-level roles, layout artists, vendors, freelancers, and illustrators. Project planning: timelines, and scheduling. Clients: 3M, Johnson & Johnson, Reckitt Benckiser, and USP Zdrowie, among others.
Senior Brand & Packaging Designer at Creative Leap
January 1, 2013 - August 1, 2015Branding and packaging design studio; responsible for the packaging area; full project development from conceptualisation to completion; supervise mid to junior-level roles, layout artists, vendors, freelancers, and illustrators; project planning: timelines, and scheduling; Clients: 3M, Johnson & Johnson, Reckitt Benckiser, and USP Zdrowie, among others
Brand & Packaging Designer at Interbrand
January 1, 2013 - January 1, 2013Multinational branding and strategy consultancy. Full project development from conceptualization to completion. Clients: GSK, Wrigleys, and Efes Beverage Group, among others.
Packaging Designer at BrandMe
June 1, 2011 - June 1, 2011Design and implementation for Sainsbury’s: from food & beverages, to homecare and petcare.
Brand & Packaging Designer at Interbrand
April 1, 2011 - January 1, 2013Full project development from conceptualization to completion; Clients: GSK, Wrigleys, and Efes Beverage Group, among others
Packaging Designer at BrandMe
September 1, 2010 - June 1, 2011Design and implementation for Sainsbury’s: from food & beverages, to homecare and petcare
Integrated Graphic Designer at NSB
July 1, 2010 - July 1, 2010Integrated Graphic Designer / NSB
Integrated Graphic Designer at NSB
October 1, 2008 - July 1, 2010Integrated graphic design work across branding and packaging
Packaging Designer at Pierini Partners
October 1, 2008 - October 1, 2008Packaging Designer at Pierini Partners
June 1, 2007 - October 1, 2008Packaging design
Junior Print Designer at Suma 360
June 1, 2007 - June 1, 2007Junior Print Designer at Suma 360
September 1, 2005 - June 1, 2007Junior print design work at Suma 360
Education
Brand Strategy (Branding Now) at Branding Now
January 11, 2030 - November 13, 2025Brand Strategy Course at Future London Academy
May 1, 2020 - June 1, 2020Postgraduate Diploma Corporate Identity & Branding at The Copy Club
April 1, 2009 - December 1, 2009Graphic Design Diploma at Universidad de Buenos Aires
March 1, 2001 - December 1, 2006Branding y Packaging Master at Universidad de diseño (Brand Bau)
November 1, 2022 - January 1, 2023Lecturer Packaging Course at Inaem (Instituto Aragonés de Empleo)
October 1, 2019 - November 1, 2019Branding & Packaging Master Bau at Universidad de Diseño
November 1, 2022 - January 1, 2023Brand Strategy Course at Branding Now
January 11, 2030 - June 16, 2026Brand Strategy Course at Future London Academy
May 1, 2020 - June 1, 2020Postgraduate Diploma Corporate Identity & Branding at The Copy Club
April 1, 2009 - December 1, 2009Graphic Design Diploma at Universidad de Buenos Aires
March 1, 2001 - December 1, 2006Lecturer Packaging Course at Inaem
October 1, 2019 - November 1, 2019Qualifications
Teaching Sustainable Packaging Workshop
January 11, 2030 - November 13, 2025DBA Design Effectiveness Award - Winner (Inovox Express for USP Zdrowie)
January 1, 2018 - November 13, 2025DBA Design Effectiveness Award (Inovox Express)
January 1, 2018 - June 16, 2026Industry Experience
Consumer Goods, Retail, Media & Entertainment, Professional Services, Manufacturing, Software & Internet
Experience Level
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