I’m a Senior Designer specialising in consumer brands and packaging, with 15+ years of experience leading projects from strategic challenge and creative concept through to brand identity, packaging systems, and roll-out. I connect brand thinking with strong visual craft—developing distinctive identities and packaging solutions across FMCG and household portfolios, from concept and guidelines to implementation across SKUs and formats. Based in Barcelona (and previously working across London and Madrid), I’ve partnered with clients and multidisciplinary teams to align creative ambition with production and commercial requirements. I’m also invested in sharing knowledge through teaching and mentoring roles, including lectures on branding and sustainable packaging, and I’ve complemented my practice with brand strategy education and ongoing learning.…

Juan Fonseca

I’m a Senior Designer specialising in consumer brands and packaging, with 15+ years of experience leading projects from strategic challenge and creative concept through to brand identity, packaging systems, and roll-out. I connect brand thinking with strong visual craft—developing distinctive identities and packaging solutions across FMCG and household portfolios, from concept and guidelines to implementation across SKUs and formats. Based in Barcelona (and previously working across London and Madrid), I’ve partnered with clients and multidisciplinary teams to align creative ambition with production and commercial requirements. I’m also invested in sharing knowledge through teaching and mentoring roles, including lectures on branding and sustainable packaging, and I’ve complemented my practice with brand strategy education and ongoing learning.…

Available to hire

I’m a Senior Designer specialising in consumer brands and packaging, with 15+ years of experience leading projects from strategic challenge and creative concept through to brand identity, packaging systems, and roll-out. I connect brand thinking with strong visual craft—developing distinctive identities and packaging solutions across FMCG and household portfolios, from concept and guidelines to implementation across SKUs and formats.

Based in Barcelona (and previously working across London and Madrid), I’ve partnered with clients and multidisciplinary teams to align creative ambition with production and commercial requirements. I’m also invested in sharing knowledge through teaching and mentoring roles, including lectures on branding and sustainable packaging, and I’ve complemented my practice with brand strategy education and ongoing learning.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Educator (Teaching Sustainable Packaging Workshop)
November 1, 2022 - January 1, 2023
Taught a sustainable packaging workshop as part of a branding and packaging teaching activity.
Contract Design Director – Consumer Brands & Packaging at Batllegroup
September 1, 2022 - Present
Led branding and packaging projects from strategic challenge and concept through to implementation. Developed creative concepts, brand identities, and visual systems across FMCG portfolios, translating brand strategy and market context into distinctive packaging and communication solutions. Supervised project development across SKUs, formats, and product lines, ensuring consistency and quality through implementation. Partnered with clients and multidisciplinary teams to align creative ambition with production and commercial requirements for brands including ColaCao, Pascual, Schweppes, and Grupo Zamora.
Contract Design Director, Consumer Brands & Packaging at Batllegroup
September 1, 2022 - Present
Packaging studio working for consumer brands; project supervision and leadership; strategic contribution and creative execution; creation of project briefs and planning of project and team workflow; mentoring and creative oversight of the design team: from seniors to juniors; client liaison for project follow-up; clients include ColaCao, Pascual, RNB Cosmetics, Schweppes, and Grupo Zamora (Licor 43), among others
Contract Design Director Consumer Brands & Packaging at Batllegroup
September 1, 2022 - November 13, 2025
Packaging studio working for consumer brands. Project supervision and leadership. Strategic contribution and creative execution of projects. Creation of project briefs and planning of project and team workflow. Mentoring and creative oversight of the design team: from seniors to juniors. Client liaison for project follow-up. Clients: ColaCao, Pascual, RNB Cosmetics, Schweppes, and Grupo Zamora (Licor 43), among others.
Contract Lead Consumer Brands & Packaging at Baud
August 1, 2022 - August 1, 2022
Brand consultancy for consumer, and retail brands. Brand Guardian for the development and implementation of Carrefour’s new packaging identity. Creation of project briefs and workflow planning for Carrefour and other clients. Creative conceptualisation for other agency projects. Creative supervision of senior to junior designers.
Contract Lead Consumer Brands & Packaging at Baud
February 1, 2020 - August 1, 2022
Brand Guardian for the development and implementation of Carrefour’s new packaging identity; creation of project briefs and workflow planning for Carrefour and other clients; creative conceptualisation for other agency projects; creative supervision of senior to junior designers
Lecturer at Inaem (Instituto Aragonés de Empleo)
October 1, 2019 - November 30, 2019
Lectured in branding and packaging contexts as part of professional training activities.
Lead Consumer Brands Senior Designer at Anthem Worldwide
March 1, 2019 - March 1, 2019
Content, branding, and packaging design company based in the UK & US. Full project development from conceptualisation to completion. Supervise the work of senior to junior designers, freelancers, and illustrators. Brand Guardian: ensuring that graphic and conceptual developments comply with brand guidelines. Clients: Coca-Cola, AkzoNobel, Knorr, Unilever, and Pladis.
Lead Consumer Brands / Senior Designer at SKG (sgkinc.com)
December 1, 2017 - March 31, 2019
Delivered branding and packaging projects for global FMCG brands across multiple markets, working across the full lifecycle from concept to implementation. Collaborated with multidisciplinary teams and external partners to ensure coherent, applicable solutions. Clients included Coca-Cola, AkzoNobel, Knorr, and Pladis.
Lead Consumer Brands Senior Designer at Anthem Worldwide
December 1, 2017 - March 1, 2019
Full project development from conceptualisation to completion; supervise the work of senior to junior designers, freelancers, and illustrators; Brand Guardian: ensuring that graphic and conceptual developments comply with brand guidelines; Clients: Coca-Cola, AkzoNobel, Knorr, Unilever, and Pladis
Senior Brand & Packaging Designer at Creative Leap (creativeleap.com)
September 1, 2015 - November 30, 2017
Responsible for the packaging area of the studio and led full project development from conceptualization to completion. Supervised mid- to junior-level roles, layout artists, vendors, freelancers, and illustrators, while also managing project planning and scheduling. Clients included 3M, Johnson & Johnson, Reckitt Benckiser, and USP Zdrowie, among others.
Senior Brand & Packaging Designer at Creative Leap
August 1, 2015 - August 1, 2015
Branding and packaging design studio specializing in healthcare. Responsible for the packaging area of the studio. Full project development from conceptualisation to completion. Supervise mid to junior-level roles, layout artists, vendors, freelancers, and illustrators. Project planning: timelines, and scheduling. Clients: 3M, Johnson & Johnson, Reckitt Benckiser, and USP Zdrowie, among others.
Senior Brand & Packaging Designer at Creative Leap
January 1, 2013 - August 1, 2015
Branding and packaging design studio; responsible for the packaging area; full project development from conceptualisation to completion; supervise mid to junior-level roles, layout artists, vendors, freelancers, and illustrators; project planning: timelines, and scheduling; Clients: 3M, Johnson & Johnson, Reckitt Benckiser, and USP Zdrowie, among others
Brand & Packaging Designer at Interbrand
January 1, 2013 - January 1, 2013
Multinational branding and strategy consultancy. Full project development from conceptualization to completion. Clients: GSK, Wrigleys, and Efes Beverage Group, among others.
Packaging Designer at BrandMe
June 1, 2011 - June 1, 2011
Design and implementation for Sainsbury’s: from food & beverages, to homecare and petcare.
Brand & Packaging Designer at Interbrand (interbrand.com)
April 1, 2011 - January 31, 2013
Handled full project development from conceptualization to completion for healthcare and personal care clients. Worked with brands including GSK, Wrigleys, and Efes Beverage Group, among others.
Brand & Packaging Designer at Interbrand
April 1, 2011 - January 1, 2013
Full project development from conceptualization to completion; Clients: GSK, Wrigleys, and Efes Beverage Group, among others
Packaging Designer at BrandMe (brandme.co.uk)
September 1, 2010 - June 30, 2011
Designed and implemented packaging for Sainsbury’s across food & beverages, homecare, and petcare categories.
Packaging Designer at BrandMe
September 1, 2010 - June 1, 2011
Design and implementation for Sainsbury’s: from food & beverages, to homecare and petcare
Integrated Graphic Designer at NSB
July 1, 2010 - July 1, 2010
Integrated Graphic Designer / NSB
Integrated Graphic Designer at NSB
October 1, 2008 - July 1, 2010
Integrated graphic design work across branding and packaging
Packaging Designer at Pierini Partners
October 1, 2008 - October 1, 2008
Packaging Designer at Pierini Partners
June 1, 2007 - October 1, 2008
Packaging design
Junior Print Designer at Suma 360
June 1, 2007 - June 1, 2007
Junior Print Designer at Suma 360
September 1, 2005 - June 1, 2007
Junior print design work at Suma 360
Freelance Packaging Designer
January 1, 2003 - Present
Freelance packaging design across multiple studios including Tjarks & Tjarks, Webb deVlam, Futurebrand, Slice Design, Dragon Rouge, and Biles Henry, supporting concepting through production-ready design.

Education

Brand Strategy (Branding Now) at Branding Now
January 11, 2030 - November 13, 2025
Brand Strategy Course at Future London Academy
May 1, 2020 - June 1, 2020
Postgraduate Diploma Corporate Identity & Branding at The Copy Club
April 1, 2009 - December 1, 2009
Graphic Design Diploma at Universidad de Buenos Aires
March 1, 2001 - December 1, 2006
Branding y Packaging Master at Universidad de diseño (Brand Bau)
November 1, 2022 - January 1, 2023
Lecturer Packaging Course at Inaem (Instituto Aragonés de Empleo)
October 1, 2019 - November 1, 2019
Branding & Packaging Master Bau at Universidad de Diseño
November 1, 2022 - January 1, 2023
Brand Strategy Course at Branding Now
January 11, 2030 - June 16, 2026
Brand Strategy Course at Future London Academy
May 1, 2020 - June 1, 2020
Postgraduate Diploma Corporate Identity & Branding at The Copy Club
April 1, 2009 - December 1, 2009
Graphic Design Diploma at Universidad de Buenos Aires
March 1, 2001 - December 1, 2006
Lecturer Packaging Course at Inaem
October 1, 2019 - November 1, 2019
Graphic Design Diploma at Universidad de Buenos Aires
March 1, 2001 - December 1, 2006
Postgraduate Diploma Corporate Identity & Branding at The Copy Club
April 1, 2009 - December 1, 2009
Branding y Packaging Master (Lecturer/teaching context) at Bau, Universidad de diseño
November 1, 2022 - January 1, 2023

Qualifications

Teaching Sustainable Packaging Workshop
January 11, 2030 - November 13, 2025
DBA Design Effectiveness Award - Winner (Inovox Express for USP Zdrowie)
January 1, 2018 - November 13, 2025
DBA Design Effectiveness Award (Inovox Express)
January 1, 2018 - June 16, 2026
Juan Fonseca Consumer Brands & Packaging Design Awards (DBA Design Effectiveness Award) — Inovox (brand)
January 1, 2018 - October 13, 2026

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Manufacturing, Software & Internet, Education

Skills

Experience Level