I’m a designer with 15+ years of experience with an international background, specialized in branding and packaging design for consumer brands.\n\nI have worked in Buenos Aires, Madrid, and London. Gaining experience in different markets have provided me with a more global mindset in the creative process of projects. Winner of a DBA Award in 2018.

Juan Manuel Fonseca Zas

I’m a designer with 15+ years of experience with an international background, specialized in branding and packaging design for consumer brands.\n\nI have worked in Buenos Aires, Madrid, and London. Gaining experience in different markets have provided me with a more global mindset in the creative process of projects. Winner of a DBA Award in 2018.

Available to hire

I’m a designer with 15+ years of experience with an international background, specialized in branding and packaging design for consumer brands.\n\nI have worked in Buenos Aires, Madrid, and London. Gaining experience in different markets have provided me with a more global mindset in the creative process of projects. Winner of a DBA Award in 2018.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Contract Design Director Consumer Brands & Packaging at Batllegroup
September 1, 2022 - November 13, 2025
Packaging studio working for consumer brands. Project supervision and leadership. Strategic contribution and creative execution of projects. Creation of project briefs and planning of project and team workflow. Mentoring and creative oversight of the design team: from seniors to juniors. Client liaison for project follow-up. Clients: ColaCao, Pascual, RNB Cosmetics, Schweppes, and Grupo Zamora (Licor 43), among others.
Contract Lead Consumer Brands & Packaging at Baud
August 1, 2022 - August 1, 2022
Brand consultancy for consumer, and retail brands. Brand Guardian for the development and implementation of Carrefour’s new packaging identity. Creation of project briefs and workflow planning for Carrefour and other clients. Creative conceptualisation for other agency projects. Creative supervision of senior to junior designers.
Lead Consumer Brands Senior Designer at Anthem Worldwide
March 1, 2019 - March 1, 2019
Content, branding, and packaging design company based in the UK & US. Full project development from conceptualisation to completion. Supervise the work of senior to junior designers, freelancers, and illustrators. Brand Guardian: ensuring that graphic and conceptual developments comply with brand guidelines. Clients: Coca-Cola, AkzoNobel, Knorr, Unilever, and Pladis.
Senior Brand & Packaging Designer at Creative Leap
August 1, 2015 - August 1, 2015
Branding and packaging design studio specializing in healthcare. Responsible for the packaging area of the studio. Full project development from conceptualisation to completion. Supervise mid to junior-level roles, layout artists, vendors, freelancers, and illustrators. Project planning: timelines, and scheduling. Clients: 3M, Johnson & Johnson, Reckitt Benckiser, and USP Zdrowie, among others.
Brand & Packaging Designer at Interbrand
January 1, 2013 - January 1, 2013
Multinational branding and strategy consultancy. Full project development from conceptualization to completion. Clients: GSK, Wrigleys, and Efes Beverage Group, among others.
Packaging Designer at BrandMe
June 1, 2011 - June 1, 2011
Design and implementation for Sainsbury’s: from food & beverages, to homecare and petcare.
Junior Print Designer at Suma 360
June 1, 2007 - June 1, 2007
Packaging Designer at Pierini Partners
October 1, 2008 - October 1, 2008
Integrated Graphic Designer at NSB
July 1, 2010 - July 1, 2010
Integrated Graphic Designer / NSB

Education

Brand Strategy (Branding Now) at Branding Now
January 11, 2030 - November 13, 2025
Brand Strategy Course at Future London Academy
May 1, 2020 - June 1, 2020
Postgraduate Diploma Corporate Identity & Branding at The Copy Club
April 1, 2009 - December 1, 2009
Graphic Design Diploma at Universidad de Buenos Aires
March 1, 2001 - December 1, 2006
Branding y Packaging Master at Universidad de diseño (Brand Bau)
November 1, 2022 - January 1, 2023
Lecturer Packaging Course at Inaem (Instituto Aragonés de Empleo)
October 1, 2019 - November 1, 2019

Qualifications

Teaching Sustainable Packaging Workshop
January 11, 2030 - November 13, 2025
DBA Design Effectiveness Award - Winner (Inovox Express for USP Zdrowie)
January 1, 2018 - November 13, 2025

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Manufacturing