Available to hire
I’m a designer with 15+ years of experience with an international background, specialized in branding and packaging design for consumer brands.\n\nI have worked in Buenos Aires, Madrid, and London. Gaining experience in different markets have provided me with a more global mindset in the creative process of projects. Winner of a DBA Award in 2018.
Experience Level
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Contract Design Director Consumer Brands & Packaging at Batllegroup
September 1, 2022 - November 13, 2025Packaging studio working for consumer brands. Project supervision and leadership. Strategic contribution and creative execution of projects. Creation of project briefs and planning of project and team workflow. Mentoring and creative oversight of the design team: from seniors to juniors. Client liaison for project follow-up. Clients: ColaCao, Pascual, RNB Cosmetics, Schweppes, and Grupo Zamora (Licor 43), among others.
Contract Lead Consumer Brands & Packaging at Baud
August 1, 2022 - August 1, 2022Brand consultancy for consumer, and retail brands. Brand Guardian for the development and implementation of Carrefour’s new packaging identity. Creation of project briefs and workflow planning for Carrefour and other clients. Creative conceptualisation for other agency projects. Creative supervision of senior to junior designers.
Lead Consumer Brands Senior Designer at Anthem Worldwide
March 1, 2019 - March 1, 2019Content, branding, and packaging design company based in the UK & US. Full project development from conceptualisation to completion. Supervise the work of senior to junior designers, freelancers, and illustrators. Brand Guardian: ensuring that graphic and conceptual developments comply with brand guidelines. Clients: Coca-Cola, AkzoNobel, Knorr, Unilever, and Pladis.
Senior Brand & Packaging Designer at Creative Leap
August 1, 2015 - August 1, 2015Branding and packaging design studio specializing in healthcare. Responsible for the packaging area of the studio. Full project development from conceptualisation to completion. Supervise mid to junior-level roles, layout artists, vendors, freelancers, and illustrators. Project planning: timelines, and scheduling. Clients: 3M, Johnson & Johnson, Reckitt Benckiser, and USP Zdrowie, among others.
Brand & Packaging Designer at Interbrand
January 1, 2013 - January 1, 2013Multinational branding and strategy consultancy. Full project development from conceptualization to completion. Clients: GSK, Wrigleys, and Efes Beverage Group, among others.
Packaging Designer at BrandMe
June 1, 2011 - June 1, 2011Design and implementation for Sainsbury’s: from food & beverages, to homecare and petcare.
Junior Print Designer at Suma 360
June 1, 2007 - June 1, 2007Packaging Designer at Pierini Partners
October 1, 2008 - October 1, 2008Integrated Graphic Designer at NSB
July 1, 2010 - July 1, 2010Integrated Graphic Designer / NSB
Education
Brand Strategy (Branding Now) at Branding Now
January 11, 2030 - November 13, 2025Brand Strategy Course at Future London Academy
May 1, 2020 - June 1, 2020Postgraduate Diploma Corporate Identity & Branding at The Copy Club
April 1, 2009 - December 1, 2009Graphic Design Diploma at Universidad de Buenos Aires
March 1, 2001 - December 1, 2006Branding y Packaging Master at Universidad de diseño (Brand Bau)
November 1, 2022 - January 1, 2023Lecturer Packaging Course at Inaem (Instituto Aragonés de Empleo)
October 1, 2019 - November 1, 2019Qualifications
Teaching Sustainable Packaging Workshop
January 11, 2030 - November 13, 2025DBA Design Effectiveness Award - Winner (Inovox Express for USP Zdrowie)
January 1, 2018 - November 13, 2025Industry Experience
Consumer Goods, Retail, Media & Entertainment, Professional Services, Manufacturing
Experience Level
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