Photographer at Jasmine Gainous Photography

Developed and directed visual concepts for models and brands, shaping lighting, mood, and styling direction for editorial and commercial shoots. Reviewed and edited high volumes of imagery (1,000–5,000+ images per shoot) to identify the strongest poses, garment representation, and expressions. Provided detailed retouching markups and direction to ensure consistent skin tones, garment integrity, and color accuracy. Prepared images for final output across digital, print, and promotional materials. Curated and delivered final selects for client review. Maintained asset libraries using Adobe Bridge and Lightroom. Covered New York Fashion Week runway shows, selecting from 1,000–3,000+ images per show and delivering polished edits within 6–24 hour turnarounds.

Art Director at NEON | IPG Health

Designed and prepared layouts for both print and digital deliverables, ensuring visual clarity, brand consistency, and regulatory accuracy across campaign materials. Presented creative concepts and layout solutions to internal teams and client stakeholders, incorporating feedback into final approved executions. Led visual development across high-volume campaign asset workflows, maintaining quality and consistency under accelerated timelines. Direct retouching and design refinements by providing detailed visual feedback to internal and external creative partners. Collaborated cross-functionally with creative, production, and account teams to adapt to shifting priorities while maintaining strategic integrity.

Art Director at Deutsch NY

Developed and presented campaign concepts using creative decks and visual assets. Worked closely with production teams to review and approve final imagery before launch, ensuring it accurately reflected product representation and brand standards. Managed creative asset tracking across multiple campaign phases to ensure consistency from concept through launch. Helped create highly engaging campaigns for PNC Bank that increased national awareness by 8% year over year and grew ad awareness by 20%.

Art Director Intern at Fitzgerald & Co. (FitzCo)

Partnered with creative directors and the production team to bring ideas to life. Demonstrated a strong work ethic by consistently meeting project deadlines, ensuring quality work for each client—both visually and through written communication. Designed content for Pillsbury that showed the versatility of their food, resulting in a 21% increase in impressions and a 244% increase in website traffic on Facebook, Instagram, and Pinterest within 90 days in market.