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I'm Josh, a UX/UI & branding designer working with early-stage teams! I graduated from Yale with a B.S. in Environmental Studies and got my start designing for eco-startups in New Haven’s entrepreneurial scene. Today, I help new ventures ship polished, user-centered products across web and mobile. I bring a cross-functional mindset to every project, combining research, storytelling, and systems thinking to create user-centered products that educate and engage.…I'm Josh, a UX/UI & branding designer working with early-stage teams! I graduated from Yale with a B.S. in Environmental Studies and got my start designing for eco-startups in New Haven’s entrepreneurial scene. Today, I help new ventures ship polished, user-centered products across web and mobile. I bring a cross-functional mindset to every project, combining research, storytelling, and systems thinking to create user-centered products that educate and engage.

Joshua Gonzalez

Product Designer, UX Designer, UI Designer, +3

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I'm Josh, a UX/UI & branding designer working with early-stage teams! I graduated from Yale with a B.S. in Environmental Studies and got my start designing for eco-startups in New Haven’s entrepreneurial scene. Today, I help new ventures ship polished, user-centered products across web and mobile. I bring a cross-functional mindset to every project, combining research, storytelling, and systems thinking to create user-centered products that educate and engage.…I'm Josh, a UX/UI & branding designer working with early-stage teams! I graduated from Yale with a B.S. in Environmental Studies and got my start designing for eco-startups in New Haven’s entrepreneurial scene. Today, I help new ventures ship polished, user-centered products across web and mobile. I bring a cross-functional mindset to every project, combining research, storytelling, and systems thinking to create user-centered products that educate and engage.

Available to hire

I’m Josh, a UX/UI & branding designer working with early-stage teams! I graduated from Yale with a B.S. in Environmental Studies and got my start designing for eco-startups in New Haven’s entrepreneurial scene.

Today, I help new ventures ship polished, user-centered products across web and mobile. I bring a cross-functional mindset to every project, combining research, storytelling, and systems thinking to create user-centered products that educate and engage.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Japanese

Fluent

English

Fluent

Work Experience

Contract UX & Branding Designer at Leppla Capital Management

May 6, 2025 - October 24, 2025

Redesigning and building firm website to support a shift from UHNW clients to middle-income investors, surfacing new services and educational materials; writing marketing copy and creating messaging (slide decks, videos, social media) for educational and investor outreach.

UX/UI Designer at Sustentra

December 28, 2024 - March 9, 2025

Defined features through journey mapping, stakeholder interviews, and competitive analysis; translated complex backend logic into a metric-based interface; created interactive MVP demo in Figma; designed logo, branding, and marketing website.

UX/UI & Branding Designer at Freelance

December 1, 2024 - Present

Provide product design, branding, and strategic support to early-stage startups in the Yale ecosystem. Selected clients include Sustentra ESG pre-insurance SaaS startup.