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I'm Josh, a UX/UI & branding designer working with early-stage teams! I graduated from Yale with a B.S. in Environmental Studies and got my start designing for eco-startups in New Haven’s entrepreneurial scene. Today, I help new ventures ship polished, user-centered products across web and mobile. I bring a cross-functional mindset to every project, combining research, storytelling, and systems thinking to create user-centered products that educate and engage.…I'm Josh, a UX/UI & branding designer working with early-stage teams! I graduated from Yale with a B.S. in Environmental Studies and got my start designing for eco-startups in New Haven’s entrepreneurial scene. Today, I help new ventures ship polished, user-centered products across web and mobile. I bring a cross-functional mindset to every project, combining research, storytelling, and systems thinking to create user-centered products that educate and engage.

Joshua Gonzalez

Product Designer, UX Designer, UI Designer, +3

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I'm Josh, a UX/UI & branding designer working with early-stage teams! I graduated from Yale with a B.S. in Environmental Studies and got my start designing for eco-startups in New Haven’s entrepreneurial scene. Today, I help new ventures ship polished, user-centered products across web and mobile. I bring a cross-functional mindset to every project, combining research, storytelling, and systems thinking to create user-centered products that educate and engage.…I'm Josh, a UX/UI & branding designer working with early-stage teams! I graduated from Yale with a B.S. in Environmental Studies and got my start designing for eco-startups in New Haven’s entrepreneurial scene. Today, I help new ventures ship polished, user-centered products across web and mobile. I bring a cross-functional mindset to every project, combining research, storytelling, and systems thinking to create user-centered products that educate and engage.

Available to hire

I’m Josh, a UX/UI & branding designer working with early-stage teams! I graduated from Yale with a B.S. in Environmental Studies and got my start designing for eco-startups in New Haven’s entrepreneurial scene.

Today, I help new ventures ship polished, user-centered products across web and mobile. I bring a cross-functional mindset to every project, combining research, storytelling, and systems thinking to create user-centered products that educate and engage.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Japanese

Fluent

English

Fluent

Work Experience

UX/UI & Branding Designer at Freelance

December 1, 2024 - Present

Provide product design, branding, and strategic support to early-stage startups in the Yale ecosystem. Selected clients include Sustentra ESG pre-insurance SaaS startup.

UX/UI Designer at Sustentra

December 28, 2024 - March 9, 2025

Defined features through journey mapping, stakeholder interviews, and competitive analysis; translated complex backend logic into a metric-based interface; created interactive MVP demo in Figma; designed logo, branding, and marketing website.

Contract UX & Branding Designer at Leppla Capital Management

May 6, 2025 - October 24, 2025

Redesigning and building firm website to support a shift from UHNW clients to middle-income investors, surfacing new services and educational materials; writing marketing copy and creating messaging (slide decks, videos, social media) for educational and investor outreach.