JG

Joanna Gęsicka

Available to hire

I'm Joanna Gęsicka, a B2B digital marketing leader with 15+ years of experience scaling SaaS and e-commerce businesses.

About

I’m Joanna Gęsicka, a B2B digital marketing leader with 15+ years of experience scaling SaaS and e-commerce businesses. I design scalable lead-generation strategies for international markets and blend executive leadership with hands-on technical know-how in AI-driven automation and Agentic AI to optimize growth processes.

I focus on delivering measurable outcomes (KPI, CAC, MQL/SQL), building modern brands, and leading cross-functional teams and external agencies. I’m fluent in English and German and enjoy turning data into growth, especially across EU and US markets.

  • 16 years' experience
  • Joined January 2026

Languages

  • EnglishFluent
  • GermanFluent

Industry experience

  • Software & Internet
  • Professional Services
  • Media & Entertainment

More experts in Warsaw, Poland

Work experience· 4 roles

Growth Lead & Product Marketing Manager · NAIS (B2B SaaS / HR Tech)Jan 2021 – Present · 5 yrs 11 mos

Growth-focused leadership overseeing visibility growth, lead generation, and AI-driven initiatives. Achievements include increasing domain visibility by 67% YoY (keywords in TOP 50 rising from 1,511 to 2,526), a 40% rise in MQLs through automated nurturing funnels and content optimization, and the design of an autonomous events website (Agentic AI) that aggregates and updates industry data daily with no manual input. Led Digital PR to elevate visibility in Large Language Models (LLMs) and AI overviews.

Owner / Strategic Consultant · ONYX MARKETING & E-COMMERCE ADVISORYJan 2019 – Present · 7 yrs 11 mos

Consulting for B2B companies on CRO and CRM implementation (Pipedrive, HubSpot). Designing outreach and marketing-automation campaigns using AI-driven tools.

Head of Marketing · RAVELO (PWN GROUP)Jan 2015 – Jan 2019 · 4 yrs 1 mo

Led the marketing strategy for a top-tier e-commerce platform in Poland. Managed multi-million media budgets and a multidisciplinary team (SEO, SEM, Social, Content). Optimized retargeting processes and ecommerce analytics, driving significant ROAS improvements.

Head of Sales & Promotion / Merchandiser · MERLIN.PLJan 2008 – Jan 2013 · 5 yrs 1 mo

Education

BA in German Philology · Adam Mickiewicz University in Poznań2030 – 2026

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