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I'm Joanna Gęsicka, a B2B digital marketing leader with 15+ years of experience scaling SaaS and e-commerce businesses. I design scalable lead-generation strategies for international markets and blend executive leadership with hands-on technical know-how in AI-driven automation and Agentic AI to optimize growth processes. I focus on delivering measurable outcomes (KPI, CAC, MQL/SQL), building modern brands, and leading cross-functional teams and external agencies. I’m fluent in English and German and enjoy turning data into growth, especially across EU and US markets.…I'm Joanna Gęsicka, a B2B digital marketing leader with 15+ years of experience scaling SaaS and e-commerce businesses. I design scalable lead-generation strategies for international markets and blend executive leadership with hands-on technical know-how in AI-driven automation and Agentic AI to optimize growth processes. I focus on delivering measurable outcomes (KPI, CAC, MQL/SQL), building modern brands, and leading cross-functional teams and external agencies. I’m fluent in English and German and enjoy turning data into growth, especially across EU and US markets.

Joanna Gęsicka

Marketing Strategist, Growth Marketer, Product Marketer, +2

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I'm Joanna Gęsicka, a B2B digital marketing leader with 15+ years of experience scaling SaaS and e-commerce businesses. I design scalable lead-generation strategies for international markets and blend executive leadership with hands-on technical know-how in AI-driven automation and Agentic AI to optimize growth processes. I focus on delivering measurable outcomes (KPI, CAC, MQL/SQL), building modern brands, and leading cross-functional teams and external agencies. I’m fluent in English and German and enjoy turning data into growth, especially across EU and US markets.…I'm Joanna Gęsicka, a B2B digital marketing leader with 15+ years of experience scaling SaaS and e-commerce businesses. I design scalable lead-generation strategies for international markets and blend executive leadership with hands-on technical know-how in AI-driven automation and Agentic AI to optimize growth processes. I focus on delivering measurable outcomes (KPI, CAC, MQL/SQL), building modern brands, and leading cross-functional teams and external agencies. I’m fluent in English and German and enjoy turning data into growth, especially across EU and US markets.

Available to hire

I’m Joanna Gęsicka, a B2B digital marketing leader with 15+ years of experience scaling SaaS and e-commerce businesses. I design scalable lead-generation strategies for international markets and blend executive leadership with hands-on technical know-how in AI-driven automation and Agentic AI to optimize growth processes.

I focus on delivering measurable outcomes (KPI, CAC, MQL/SQL), building modern brands, and leading cross-functional teams and external agencies. I’m fluent in English and German and enjoy turning data into growth, especially across EU and US markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Fluent

Work Experience

Growth Lead & Product Marketing Manager at NAIS (B2B SaaS / HR Tech)

January 1, 2021 - Present

Growth-focused leadership overseeing visibility growth, lead generation, and AI-driven initiatives. Achievements include increasing domain visibility by 67% YoY (keywords in TOP 50 rising from 1,511 to 2,526), a 40% rise in MQLs through automated nurturing funnels and content optimization, and the design of an autonomous events website (Agentic AI) that aggregates and updates industry data daily with no manual input. Led Digital PR to elevate visibility in Large Language Models (LLMs) and AI overviews.

Owner / Strategic Consultant at ONYX MARKETING & E-COMMERCE ADVISORY

January 1, 2019 - Present

Consulting for B2B companies on CRO and CRM implementation (Pipedrive, HubSpot). Designing outreach and marketing-automation campaigns using AI-driven tools.

Head of Marketing at RAVELO (PWN GROUP)

January 1, 2015 - January 1, 2019

Led the marketing strategy for a top-tier e-commerce platform in Poland. Managed multi-million media budgets and a multidisciplinary team (SEO, SEM, Social, Content). Optimized retargeting processes and ecommerce analytics, driving significant ROAS improvements.

Head of Sales & Promotion / Merchandiser at MERLIN.PL

January 1, 2008 - January 1, 2013

Managed Sales & Promotion department; defined pricing policy and executed large-scale promotional campaigns for a vast product portfolio in one of Poland's largest online stores.