I spearheaded the comprehensive art direction for the Randolph Engineering x W’menswear campaign, focusing on the Limited Edition C-9 Capsule. This exclusive collection featured pieces meticulously handcrafted from vintage nylon C-9 parachute material sourced from military collections worldwide. Guided by a female-led team, the collaboration’s apparel, accessories, and eyewear drew inspiration from the pioneering women aviators who courageously challenged gender norms throughout history.
My role involved overseeing the entire customer-facing e-commerce campaign, which encompassed paid media, image render creations, email communications, homepage design, landing page creation, blog page content, and social media strategy and posts. From conceptualization to execution, I led the creative direction, coordinating with teams spanning from Boston to Vietnam. Additionally, I managed the scheduling and collaborated with editors for both video and photo shoots, ensuring a cohesive and visually compelling campaign that highlighted the unique essence of the Limited Edition C-9 Capsule.…I spearheaded the comprehensive art direction for the Randolph Engineering x W’menswear campaign, focusing on the Limited Edition C-9 Capsule. This exclusive collection featured pieces meticulously handcrafted from vintage nylon C-9 parachute material sourced from military collections worldwide. Guided by a female-led team, the collaboration’s apparel, accessories, and eyewear drew inspiration from the pioneering women aviators who courageously challenged gender norms throughout history.
My role involved overseeing the entire customer-facing e-commerce campaign, which encompassed paid media, image render creations, email communications, homepage design, landing page creation, blog page content, and social media strategy and posts. From conceptualization to execution, I led the creative direction, coordinating with teams spanning from Boston to Vietnam. Additionally, I managed the scheduling and collaborated with editors for both video and photo shoots, ensuring a cohesive and visually compelling campaign that highlighted the unique essence of the Limited Edition C-9 Capsule.WW…