Available to hire
Senior Digital Marketing Manager with 10+ years of international experience in digital strategy, performance marketing, and multi-channel acquisition across complex sectors (healthcare, NGOs, consumer goods, retail).
• 7+ years leading global budgets, strategies, and teams with a strong focus on ROI, growth, and digital innovation.
• Proven expertise in SEO/SEM, paid media, email marketing, CRO, and website optimization across multilingual, multi-market ecosystems.
• Recognized for autonomy and resilience, consistently turning strategic challenges into measurable business results.
• Collaborative leader valued for creativity, prioritization, and strong human values in team and stakeholder management.
• Native French, fluent English; experienced in matrix organizations and cross-cultural environments.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
French
Fluent
Work Experience
Senior Global Digital Marketing Manager at MEDAIR
July 1, 2025 - September 27, 2025Global digital strategy and execution to develop online donations; manage 1 FTE; oversee SEA, Display, SEM, Social, Email Marketing; manage website in 4 languages with backlog and CRO; contributed to +81% donations in Q3 2024; improved ROI to CHF 23 per CHF 1 spent (vs CHF 9 YoY).
Global Digital Manager at NEAUVIA Medical Device
April 1, 2024 - September 27, 2025Global digital strategy and execution to develop brand awareness, customer engagement and business across 80 countries; led multi-channel paid campaigns; coordinated with internal stakeholders and agencies.
Global Digital Manager at NEAUVIA Medical Device, Aesthetics
March 1, 2023 - September 27, 2025Global digital leadership across multiple markets, focusing on B2B/B2C growth, digital ads, and analytics to support sales and brand objectives.
Global Digital Advertising Manager at KOHLER, Kitchen & Bath
August 1, 2020 - September 27, 2025Led global digital advertising strategy; managed a team of 2 FTE; oversaw paid media campaigns (SEA, Display, Social); defined and executed SEO for 4 countries; supported B2C/B2B retailers; launched Amazon brand store with ROAS milestones and high 6+ ROAS on Amazon Ads; SEO drove +79% unique visitors in Year 1.
Analytics & Conversion Marketing Lead at SOLOCAL
August 1, 2016 - September 27, 2025Analytics and conversion strategy/execution for pagesjaunes.fr; created measurement plans; implemented AB testing to boost conversions and generated leads by 10%.
Digital Marketing Specialist at E.LECLERC
March 1, 2015 - September 27, 2025Digital execution to develop sales of 2 e-commerce sites; led paid, SEO, CRM initiatives; managed CRM and website conversion campaigns; trained teams on analytics tool adoption and data collection.
Assets Creation & Localization Specialist at UBISOFT EMEA
July 1, 2012 - September 27, 2025Asset creation & localization for marketing campaigns; contributed to offline/online marketing initiatives and cross-channel campaigns.
Digital Marketing Junior at CANAL+ INTERNATIONAL
January 1, 2012 - September 27, 2025Execution of paid campaigns, SEO, emailing; managed audience reporting across 5 sites; supported marketing initiatives.
Salesman at PHOX TOULON
July 1, 2018 - September 27, 2025Managed digital camera range; result-driven selling; launched a new Photo service; supported in-store and digital initiatives.
Senior Global Digital Marketing Manager at MEDAIR
July 1, 2025 - September 27, 2025Global B2B and B2C - Digital strategy and execution to develop online donations; management 1 FTE; lead the digital full strategy and its execution; oversee all digital activations (Paid Search, Display, SEM, Social Media, Email Marketing); manage the website in 4 languages: backlog and conversion rate optimisation.
Career Break
April 1, 2024 - September 27, 2025Full-time home caring; career break taking place in Toronto and Geneva.
Global Digital Manager at NEAUVIA
March 1, 2023 - September 27, 2025Global B2B digital strategy and execution to develop brand awareness, customer engagement and business. Managed 1 FTE; defined and executed the brand's global digital strategy; budget management; planned and executed all paid media campaigns (Google Ads, Display, Social ads); measured and reported ROI; reported to the executive board; coordinated C-levels, internal stakeholders, agencies, and vendors.
Global Digital Marketing Manager at KOHLER, Kitchen & Bath
August 1, 2020 - September 27, 2025Global B2B – B2B2C digital strategy to develop customer acquisition and online sales. Managed 2 FTE; led global digital advertising strategy; oversaw budget; planned and executed paid media campaigns; measured and reported digital advertising performance; reported to the executive board; coordinated with C-levels, internal stakeholders, agencies and vendors; led AB testing campaigns and launched an Amazon brand store with ads to drive digital sales.
Digital Analytics Manager at SOLOCAL
August 1, 2016 - September 27, 2025Analytics and conversion strategy for pagesjaunes.fr; 1 FTE; created measurement plan and strategy, coordinated SCRUM projects; dashboards and advanced reports; trained internal teams on analytics tools; advanced analysis and management of conversion strategy and AB testing.
E-commerce Specialist at E.LECLERC
March 1, 2015 - September 27, 2025Local B2C - Digital execution to develop sales of 2 e-commerce sites; drove digital marketing strategy and execution (paid campaigns, SEO, CRM), offline (POS - A); led all website conversion campaigns through data (CRO, revamping, client testing); internal data advocate and trained product teams on primary analytic tool; automated data collection.
Brand Manager Assistant at UBISOFT EMEA
July 1, 2012 - September 27, 2025Assets creation and localization: PRINT (collectors, disc cover, t-shirts), OFFLINE (TV, cinema).
Digital Marketing Junior at CANAL+ INTERNATIONAL
January 1, 2012 - September 27, 2025Execution of marketing initiatives: Paid campaigns, SEO, emailing; manage the audience report (5 sites).
Salesman at PHOX TOULON
July 1, 2018 - September 27, 2025Managed the digital camera range, result-driven selling, and launch of a new Photo service.
Education
Master’s Degree at IAE CAEN Graduate School of Management
January 11, 2030 - January 1, 2012Bachelor of Science: Engineering and Management at Coventry University
January 11, 2030 - January 1, 2009College Diploma: Sales Practices & Negotiation at Toulon University
January 11, 2030 - January 1, 2008Master’s Degree in Business Management at IAE Caen Graduate School of Management
January 11, 2030 - January 1, 2012Bachelor of Science in Engineering and Management at COVENTRY University
January 11, 2030 - January 1, 2009College Diploma in Sales Practices & Negotiation at TOULON University
January 11, 2030 - January 1, 2008Qualifications
Growth Marketing Specialist
January 11, 2030 - September 27, 2025Customer Acquisition Specialist Certification
January 11, 2030 - September 27, 2025Digital Leadership
January 11, 2030 - September 27, 2025BULATS
January 11, 2030 - January 1, 2018Growth Marketing Specialist
January 11, 2030 - September 27, 2025Customer Acquisition Specialist certification
January 11, 2030 - September 27, 2025Digital Leadership
January 11, 2030 - September 27, 2025BULATS 2018
January 11, 2030 - January 1, 2018Industry Experience
Non-Profit Organization, Software & Internet, Retail, Media & Entertainment, Professional Services, Healthcare, Life Sciences
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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