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E-commerce specialist with 4+ years of experience in D2C and B2B operations within the beauty and fashion industry. Leads end-to-end web merchandising, promotions, and product/landing page activations, partnering cross-functionally to deliver on KPIs and launch smoothly. Specializes in KPI reporting and measurement (GA4, Google Search Console, SalesForce commerce reporting, Microsoft Clarity/heatmaps), accessibility-first D2C launches, and data-driven optimization of UX/UI and SEO to improve conversion and brand visibility.…E-commerce specialist with 4+ years of experience in D2C and B2B operations within the beauty and fashion industry. Leads end-to-end web merchandising, promotions, and product/landing page activations, partnering cross-functionally to deliver on KPIs and launch smoothly. Specializes in KPI reporting and measurement (GA4, Google Search Console, SalesForce commerce reporting, Microsoft Clarity/heatmaps), accessibility-first D2C launches, and data-driven optimization of UX/UI and SEO to improve conversion and brand visibility.

Jhesyl Bangasan

Digital Marketer, UX Designer, Product Marketer, +1

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E-commerce specialist with 4+ years of experience in D2C and B2B operations within the beauty and fashion industry. Leads end-to-end web merchandising, promotions, and product/landing page activations, partnering cross-functionally to deliver on KPIs and launch smoothly. Specializes in KPI reporting and measurement (GA4, Google Search Console, SalesForce commerce reporting, Microsoft Clarity/heatmaps), accessibility-first D2C launches, and data-driven optimization of UX/UI and SEO to improve conversion and brand visibility.…E-commerce specialist with 4+ years of experience in D2C and B2B operations within the beauty and fashion industry. Leads end-to-end web merchandising, promotions, and product/landing page activations, partnering cross-functionally to deliver on KPIs and launch smoothly. Specializes in KPI reporting and measurement (GA4, Google Search Console, SalesForce commerce reporting, Microsoft Clarity/heatmaps), accessibility-first D2C launches, and data-driven optimization of UX/UI and SEO to improve conversion and brand visibility.

Available to hire

E-commerce specialist with 4+ years of experience in D2C and B2B operations within the beauty and fashion industry. Leads end-to-end web merchandising, promotions, and product/landing page activations, partnering cross-functionally to deliver on KPIs and launch smoothly.

Specializes in KPI reporting and measurement (GA4, Google Search Console, SalesForce commerce reporting, Microsoft Clarity/heatmaps), accessibility-first D2C launches, and data-driven optimization of UX/UI and SEO to improve conversion and brand visibility.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Advanced

French

Advanced

Work Experience

D2C e-Commerce Specialist at Yogaj Jeans

December 1, 2025 - Present

L’Oréal Dermatological Beauty Partnershop - e-Commerce Specialist at L’Oréal / Lancôme ecosystem

August 1, 2023 - February 1, 2025

Assisted in launching an innovative B2B platform with complete website merchandising and seamless user experience. Leveraged global platform features to enhance UX and improve clinic-side usability. Monitored IT support tickets, identified risks proactively, and implemented mitigations. Led cross-functional teams to ensure on-time promotional and platform launch activations, onboarded and trained clinic sales representatives on platform features and best practices.

D2C & B2B e-Commerce Specialist at DSKC SKIN BETTER SCIENCE

August 1, 2023 - February 1, 2025

Managed digital marketing for three key accounts: Skinbetter Science, L’Oréal Dermatological Beauty Partnershop, and Lancôme. Delivered weekly KPI reports using Google Analytics and SFCC access reports to track performance and inform promo and product launch planning, strategy, and activation across the D2C platform. Drove an accessible D2C website launch (100% site accessibility), recognized as one of the fastest and smoothest launches in L’Oréal history. Improved performance through data-backed web solutions and UX changes grounded in KPI analysis. Created high-impact landing pages that resulted in improved brand awareness and A+ SEO score gains.

D2C e-Commerce Specialist at LANÇÔME - Web Merchandiser

December 1, 2022 - August 1, 2023

Produced weekly KPI reports and monitored daily sales to identify trends and flag performance issues. Managed full website run including marketing animations, promotional activations, and content updates. Coordinated cross-functional teams to ensure timely asset submission to e-retailers. Planned and executed promotional launches and product activations while improving operations with analytics, SEO support, and merchandising planning. Partnered with IT and web development teams on UX/UI feature activation and testing initiatives to boost site conversion.