Jodie Hughes

Available to hire

I'm a deeply creative person with a passion for producing compelling content and a razor-sharp eye for detail.

About

I’m a deeply creative person with a passion for producing compelling content and a razor-sharp eye for detail. My specialisms include finding the perfect voice for any audience or purpose, adapting seamlessly to different writing styles and tones, and bringing empathy and authenticity to my writing. This has been instrumental in the campaigns I’ve designed, managed, and created content for—such as a year-long mental health initiative, the launch of a global employee survey, and an overhaul of a company website. I’m excited to continue shaping engaging content that resonates with diverse audiences.

Beyond storytelling, I blend research, metrics, and SEO best practices with creative instincts to craft content that resonates across digital platforms—intrant, blogs, newsletters, social media and websites. I enjoy collaborating with cross-functional teams to meet briefs on time and with impact.

  • 10 years' experience
  • Joined December 2025

Languages

  • EnglishFluent
  • FrenchFluent
  • ItalianIntermediate
  • JapaneseBeginner
  • IrishBeginner

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Travel & Hospitality
  • Education

Work experience· 6 roles

Digital Content Lead, Communications · CWTJan 2019 – Present · 7 yrs 11 mos

Building & running company-wide campaigns, from inception to completion. Developed & pitched creative concepts, wrote long- and short-form copy for global audiences, created & commissioned images & videos, stakeholder management. Researched, created, editing & curating content for digital platforms (intranet, blogs, emails, newsletters, social media & website). Implemented & developed brand identity, guidelines and standards. Developed content strategies & managed content calendars. Drove engagement and built an online community. Collaborated with cross-functional teams to meet briefs & deadlines. Community and FAQ management on global intranet.

Digital Content Lead · CWT (Carlson Wagonlit Travel)Jan 2019 – Jan 2025 · 6 yrs 1 mo

Building & running company-wide campaigns, from concept to completion. Developing & pitching creative concepts, writing long- & short-form copy for global audiences, creating and commissioning images & videos, stakeholder management. Researching, creating, editing & curating content for digital platforms (intranet, blogs, email, newsletters, social media & website). Implementing & developing brand identity, guidelines and standards. Developing content strategies & managing content calendars. Driving engagement, and building an online community. Collaborating with cross-functional teams to meet briefs & deadlines. Community and FAQ management on global intranet.

Paralegal · DAC BeachcroftOct 2017 – Feb 2019 · 1 yr 5 mos

* Creating and reviewing contracts for the global legal department * Managing digital databases and legal platforms * Developing a library of teaching materials to improve engagement and competence with online tools * Delivering in-person and live video training on a range of topics

Paralegal · Green Umbrella MarketingJan 2017 – Dec 2019 · 3 yrs
ParalegalJan 2017 – Dec 2019 · 3 yrs
Social Media Manager · Green Umbrella MarketingJan 2016 – Jan 2017 · 1 yr 1 mo

Education· 6

Graduate Diploma in Law (GDL) · BPP Law School, Birmingham2018 – 2019
Bachelor of Arts (Hons) · University of Birmingham2012 – 2015
Graduate Diploma in Law (GDL) · BPP Law School, Birmingham2030 – 2025
Editorial Courses · London School of Publishing2030 – 2025

Certifications and awards

Graduate Diploma in Law (GDL)2030 – 2025
Editorial Courses – London School of Publishing2030 – 2025
Editorial Courses – Publishing Training Centre2030 – 2025

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