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Hi, I’m Jia Yan Wu. I’m a marketing strategist with four years of experience in marketing strategy and digital communication, focused on turning data into growth. I excel at cross-cultural storytelling and customer engagement, with hands-on experience across tourism, brand campaigns, and social platforms. I love collaborating with creative, PR, and media teams to craft messaging that resonates in multiple languages. I’m fluent in Chinese and English, with Spanish basics, and I enjoy building data-driven, culturally aware campaigns that drive brand loyalty and business growth.…Hi, I’m Jia Yan Wu. I’m a marketing strategist with four years of experience in marketing strategy and digital communication, focused on turning data into growth. I excel at cross-cultural storytelling and customer engagement, with hands-on experience across tourism, brand campaigns, and social platforms. I love collaborating with creative, PR, and media teams to craft messaging that resonates in multiple languages. I’m fluent in Chinese and English, with Spanish basics, and I enjoy building data-driven, culturally aware campaigns that drive brand loyalty and business growth.

Jia Yan Wu

Content Creator, Marketing Strategist, Brand Strategist, +5

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Hi, I’m Jia Yan Wu. I’m a marketing strategist with four years of experience in marketing strategy and digital communication, focused on turning data into growth. I excel at cross-cultural storytelling and customer engagement, with hands-on experience across tourism, brand campaigns, and social platforms. I love collaborating with creative, PR, and media teams to craft messaging that resonates in multiple languages. I’m fluent in Chinese and English, with Spanish basics, and I enjoy building data-driven, culturally aware campaigns that drive brand loyalty and business growth.…Hi, I’m Jia Yan Wu. I’m a marketing strategist with four years of experience in marketing strategy and digital communication, focused on turning data into growth. I excel at cross-cultural storytelling and customer engagement, with hands-on experience across tourism, brand campaigns, and social platforms. I love collaborating with creative, PR, and media teams to craft messaging that resonates in multiple languages. I’m fluent in Chinese and English, with Spanish basics, and I enjoy building data-driven, culturally aware campaigns that drive brand loyalty and business growth.

Available to hire

Hi, I’m Jia Yan Wu. I’m a marketing strategist with four years of experience in marketing strategy and digital communication, focused on turning data into growth. I excel at cross-cultural storytelling and customer engagement, with hands-on experience across tourism, brand campaigns, and social platforms.

I love collaborating with creative, PR, and media teams to craft messaging that resonates in multiple languages. I’m fluent in Chinese and English, with Spanish basics, and I enjoy building data-driven, culturally aware campaigns that drive brand loyalty and business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Chinese

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Creative Planner at Shanghai Publicis Groupe

January 1, 2023 - October 24, 2025

Created strategic content and owner Story Challenge for Chevrolet Douyin (TikTok), generating over 10M+ impressions. Managed media platforms, including media planning, agency coordination, and KOL partnerships.

Assistant Account Manager at Dentsu Aegis Network

January 1, 2021 - October 24, 2025

Executed nationwide campaigns for KFC China, covering celebrity collaborations and product launches. Worked with creative, PR, and media teams to maintain consistent brand messaging and customer engagement.

Cross-Cultural Experience Guide at New Ves Ping Group

January 1, 2025 - Present

Linked cultural storytelling with sales, earning 20+ five-star Google reviews. Designed and hosted Iberian ham tasting class for tourists, sharing Spanish food culture and history in Chinese and English.

Assistant Account Manager at Dentsu Aegis Network

January 1, 2021 - October 25, 2025

Executed nationwide campaigns for KFC China, covering celebrity collaborations and product launches. Collaborated with creative, PR, and media teams to maintain consistent brand messaging and customer engagement.

Creative Planner at Publicis Groupe

January 1, 2023 - October 25, 2025

Created strategic content; Owner Story Challenge for Chevy Car on Douyin (TikTok); generated over 10M impressions. Managed media platforms, including media planning, agency coordination, and KOL partnerships.

Cross-Cultural Experience Guide at New VesPing Group

January 1, 2025 - Present

Designed and hosted Iberian ham tasting class for tourists, sharing Spanish food culture and history in both Chinese and English.