Jimena Guzmán

I’m a Product and Digital Designer with experience in marketing, branding, and community management.

Over the past few years, I’ve led marketing strategies and content creation for fashion and lifestyle brands such as Tía Mía and Mayoral Guatemala. My work blends creative design with digital strategy, and I’m passionate about building meaningful visual identities that connect with audiences.

I’m currently moving to Madrid to pursue a Master’s in Marketing and Commercial Management at EAE Business School, looking to expand my expertise and take on new challenges in the world of branding and design.