I’m a brand-focused designer who loves building visual identities that resonate across markets. I thrive on developing brand systems, logos, and marketing assets for digital and print, collaborating with marketing teams to ensure consistency and cultural adaptability. I’m passionate about creating impactful campaigns, events, and multi-market initiatives, and I enjoy nurturing meaningful connections through strong interpersonal skills. In my work, I combine meticulous attention to detail with a collaborative mindset, delivering thoughtful design solutions that align with strategic goals and elevate brand presence across Europe, Latin America, and the US.…

Rebeca J. Fernandez

I’m a brand-focused designer who loves building visual identities that resonate across markets. I thrive on developing brand systems, logos, and marketing assets for digital and print, collaborating with marketing teams to ensure consistency and cultural adaptability. I’m passionate about creating impactful campaigns, events, and multi-market initiatives, and I enjoy nurturing meaningful connections through strong interpersonal skills. In my work, I combine meticulous attention to detail with a collaborative mindset, delivering thoughtful design solutions that align with strategic goals and elevate brand presence across Europe, Latin America, and the US.…

Available to hire

I’m a brand-focused designer who loves building visual identities that resonate across markets. I thrive on developing brand systems, logos, and marketing assets for digital and print, collaborating with marketing teams to ensure consistency and cultural adaptability. I’m passionate about creating impactful campaigns, events, and multi-market initiatives, and I enjoy nurturing meaningful connections through strong interpersonal skills.

In my work, I combine meticulous attention to detail with a collaborative mindset, delivering thoughtful design solutions that align with strategic goals and elevate brand presence across Europe, Latin America, and the US.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Quality Expert Review/AI Annotator at Meta
January 1, 2024 - Present
Reviewed digital content against platform guidelines to ensure consistency, accuracy, and high standards. Annotated data to support AI training, focusing on clarity, structure, and quality. Contributed to QA processes and cross-functional feedback in a fast-paced environment.
Marketing Intern at AUNUA Global
January 1, 2023 - Present
Supported brand communication through print and digital assets for campaigns and fundraising initiatives. Designed interactive printed materials to engage diverse audiences. Assisted with social media content and general marketing tasks, contributing to a 20% increase in website audience.
Freelance Graphic Designer at Various international clients
January 1, 2020 - December 31, 2021
Developed brand identities, logos, and visual systems for clients across Europe, Latin America, and the US. Maintained and evolved brand consistency across digital and print assets, adapting visuals for different cultural and regional markets.
Graphic Designer (Project-based Contract) at Hyundai Technology
January 1, 2019 - December 31, 2019
Developed digital and printed marketing materials for product promotion; designed branded assets aligned with corporate identity guidelines; created consistent visuals across e-commerce, social media, and email campaigns.
Graphic Designer & Photographer at Ingenes Fertility Clinic
January 1, 2017 - December 31, 2018
Produced brand-aligned visual communication materials across digital, print, and video; ensured consistency with brand guidelines while supporting marketing goals; designed professional PowerPoint and Keynote presentations for stakeholders.
Junior Graphic Designer at Imagogenia Advertising Agency
January 1, 2016 - December 31, 2017
Designed social media content, print materials, and email newsletters for clients including Marriott Hotels Group; assisted with campaign copywriting and collaborated with external stakeholders; delivered creative designs for SMEs and financial sector clients.

Education

Master Degree in Digital Marketing and Analytics at Dublin Business School
September 1, 2022 - September 1, 2022
Bachelor in Graphic Design at University La Salle
August 1, 2012 - May 1, 2016

Qualifications

Google Analytics
March 1, 2022 - June 4, 2026
Editorial Fashion Photography
September 1, 2017 - June 4, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Software & Internet
    Venus

    The Challenge

    Many menstrual care brands focus on functionality while overlooking emotional connection, inclusivity, and education.

    The Solution

    Venus was created as a feminine care brand that promotes sustainable menstrual products while empowering women through positive representation, accessible education, and a strong visual identity rooted in self-acceptance.

    Deliverables
    Brand Identity
    Logo Design
    Packaging Design
    Illustration System
    Social Media Design
    Product Education Assets
    Art Direction
    Outcome

    A cohesive and memorable brand experience that positions menstrual care as an act of empowerment rather than a taboo topic.

    Branding & Art Direction: Rebeca Jimenez
    Illustration: Collaborator Sara L. Fernandez
    Packaging Design: Rebeca Jimenez
    Social Media Design: Rebeca Jimenez

    The chatty Table

    The Chatty Table is a café branding concept created to encourage meaningful human connection in a world increasingly dominated by screens and digital distractions.

    The brand was built around the idea that cafés should be spaces where conversations happen naturally. The visual identity combines playful illustrated characters, warm earthy colours, and conversational elements that reinforce the message of connecting people through shared experiences.

    The project included:

    • Brand strategy and concept development
    • Logo design
    • Custom illustration system
    • Colour palette and typography
    • Packaging design
    • Signage and environmental graphics
    • Social media assets
    • Brand applications across print and digital touchpoints

    The result is a welcoming and memorable café brand that celebrates community, conversation, and authentic social interaction.