Hi, I'm James Whitley, a versatile digital media professional with over two decades of experience building and promoting brands online. I specialize in webmastering, content creation, photography, videography, and digital marketing for automotive groups and beyond. I love turning complex inventories into engaging online experiences and capturing moments through a professional lens. I also teach and mentor through my ICBC motorcycle instruction work, helping students gain confidence on the road. When I'm not behind the camera or a computer, I enjoy exploring new technologies, crafting campaigns and visuals that drive engagement, leads, and sales across social platforms. I thrive in retail and sub-prime markets and enjoy collaborating with teams to deliver polished, measurable results.

James Whitley

Hi, I'm James Whitley, a versatile digital media professional with over two decades of experience building and promoting brands online. I specialize in webmastering, content creation, photography, videography, and digital marketing for automotive groups and beyond. I love turning complex inventories into engaging online experiences and capturing moments through a professional lens. I also teach and mentor through my ICBC motorcycle instruction work, helping students gain confidence on the road. When I'm not behind the camera or a computer, I enjoy exploring new technologies, crafting campaigns and visuals that drive engagement, leads, and sales across social platforms. I thrive in retail and sub-prime markets and enjoy collaborating with teams to deliver polished, measurable results.

Available to hire

Hi, I’m James Whitley, a versatile digital media professional with over two decades of experience building and promoting brands online. I specialize in webmastering, content creation, photography, videography, and digital marketing for automotive groups and beyond. I love turning complex inventories into engaging online experiences and capturing moments through a professional lens. I also teach and mentor through my ICBC motorcycle instruction work, helping students gain confidence on the road.

When I’m not behind the camera or a computer, I enjoy exploring new technologies, crafting campaigns and visuals that drive engagement, leads, and sales across social platforms. I thrive in retail and sub-prime markets and enjoy collaborating with teams to deliver polished, measurable results.

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Language

Work Experience

Digital Webmaster / Content Creator / Videographer / Photographer at Pioneer Auto Group
May 30, 2014 - October 31, 2025
Still Employed. (no end date) Oversees the web presence and automotive inventory for 14 stores and 13 websites. Responsibilities include inventory management, print and digital media, social media marketing (Facebook, Instagram, YouTube), and Craigslist/Kijiji. Professional photographer and videographer producing photos, videos, and commercials; renews domains; creates and maintains websites; signage and graphics; generates sales leads; builds responsive websites; promotes stores via social media; skilled in Google Adwords and Facebook Advertising.
Interactive Web / Sales Consultant at Evolio
May 31, 2011 - May 31, 2014
Sold and consulted on automotive website strategies for dealers; managed online presence; implemented Google Adwords, remarketing and banner advertising; assisted in website design and structure; created/modified graphics using Photoshop; produced advertising banners; handled SEO/SEM; managed dealer advertising budgets; trained users on CRM/back-end tools; supported dealers with social media (blogs, Facebook, Twitter); territory from Lower Mainland to BC.
Motorcycle Instructor at Vtwin Motorcycle School
May 27, 2023 - June 13, 2025
ICBC-certified motorcycle instructor teaching students to ride from parking lot to street riding; 20 hours of instruction; preparation for MSA; every other weekend in Chilliwack.

Education

College Diploma at Foundation Imaging (Star Trek Special Effects House)
May 1, 2001 - August 1, 2001
Certification at Vancouver Film School - Lightwave
May 1, 1999 - July 1, 1999
College Diploma at Columbia Academy of Television Arts
September 1, 1994 - April 1, 1995

Qualifications

ICBC Certified Motorcycle Instructor
September 1, 2023 - June 1, 2025
Canon CPS Member
July 2, 2020 - November 2, 2025
No End Date - Still Canon Professional Member

Industry Experience

Retail, Media & Entertainment, Software & Internet, Professional Services, Education