Jingyi Peng
Hi there! I'm Jingyi (Luna) Peng, a growth-focused marketer based in New York.
About
Hi there! I’m Jingyi (Luna) Peng, a growth-focused marketer based in New York. I specialize in paid acquisition, funnel optimization, and turning performance data into actionable insights that drive user acquisition, activation, and campaign efficiency.
In my current role as Branding Manager (Growth Marketing & Paid Acquisition) for Shall See Theater, I lead go-to-market strategy for off-off-Broadway productions, manage multi-channel campaigns, and run experiments to improve reach and engagement. I enjoy translating data into repeatable optimization frameworks and collaborating with creative teams to deliver assets that perform.
- 1 year's experience
- Joined June 2026
Industry experience
- Media & Entertainment
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Work experience
Led digital go-to-market strategy for an off-off-Broadway production, driving audience acquisition and engagement. Increased short-form video impressions 6-7x to 7,000+ through iterative content testing and cross-platform distribution. Managed and optimized multi-channel campaigns (Instagram, Xiaohongshu), analyzed engagement and performance metrics, and refined targeting and messaging. Launched and optimized paid acquisition campaigns (Meta Ads) using performance data to improve creative and audience targeting. Analyzed funnel performance to identify drop-offs and friction points, adjusting messaging and distribution to boost activation and engagement. Translated performance data into repeatable optimization frameworks for content and audience targeting. Coordinated production and delivery of marketing assets to align creative output with performance insights and channel requirements.
Education
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