Led strategy and production of the CEO's social media content, creating short-form videos and carousels to improve channel consistency and audience engagement. Drove end-to-end planning and production of the channel’s first video to reach 1M views, contributing to follower growth. Leveraged performance data and AI-supported workflows to optimize content.

Senior Digital Media Specialist at TELUS

Developed and executed visual design concepts for marketing campaigns, from storyboarding to final delivery. Created branded digital assets including explainer videos, infographics, and training materials. Collaborated with cross-functional teams (research, sales, production) to align collateral with brand guidelines. Streamlined time-consuming production tasks by creating design templates and training creative team members, improving workflow efficiency.

Managed seasonal campaigns from concept to post-production, including storyboarding and final edits. Optimized content for LinkedIn, Instagram, and YouTube, increasing LinkedIn engagement by 21%. Produced corporate marketing content including promotional, explainer, and tutorial videos, webinars, and training materials with motion graphics. Collaborated with research, sales, and production teams to align marketing collateral with brand guidelines. Created design templates and trained creative staff to streamline workflows and boost efficiency.

Motion Graphic Designer at STEMCELL Technologies

Produced the design package for the re-branding of SBS 8 O’Clock News, including color themes, opening and ending titles, lower-thirds, and related graphics. Created visuals and infographics to support articles and improve viewer understanding of broadcast content.

Motion Graphic Designer at SBS Seoul Broadcasting System

Produced the design package for the re-branding of SBS 8 O’Clock News, including colour themes, opening and ending titles, lower-thirds, and other graphics. Created visuals and infographics that complemented the articles, making it easier for news viewers to understand the content and enhancing the broadcast.

Content Creator at SBS Seoul Broadcasting System

Planned and wrote scripts for promotional videos, while also supporting shoot preparation through location scouting, casting, and equipment setup to enhance storytelling and impact.