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I am a UX designer, with over 10 years of experience designing interfaces. I specialize in Information Architecture and Usability. To me, designing is essentially a problem-solving activity. I use design to define, explore and solve problems. Lately I’ve been adding OOUX to my practice to tackle complex problem spaces with more clarity. OOUX, and its framework ORCA, helps me untangle complexity and apply system-thinking to reveal what a product or interface is actually made of before moving into UI design. I combine hands-on UX work with research, prototyping and iterative design to deliver usable, clear solutions.…I am a UX designer, with over 10 years of experience designing interfaces. I specialize in Information Architecture and Usability. To me, designing is essentially a problem-solving activity. I use design to define, explore and solve problems. Lately I’ve been adding OOUX to my practice to tackle complex problem spaces with more clarity. OOUX, and its framework ORCA, helps me untangle complexity and apply system-thinking to reveal what a product or interface is actually made of before moving into UI design. I combine hands-on UX work with research, prototyping and iterative design to deliver usable, clear solutions.

Jip Asveld

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I am a UX designer, with over 10 years of experience designing interfaces. I specialize in Information Architecture and Usability. To me, designing is essentially a problem-solving activity. I use design to define, explore and solve problems. Lately I’ve been adding OOUX to my practice to tackle complex problem spaces with more clarity. OOUX, and its framework ORCA, helps me untangle complexity and apply system-thinking to reveal what a product or interface is actually made of before moving into UI design. I combine hands-on UX work with research, prototyping and iterative design to deliver usable, clear solutions.…I am a UX designer, with over 10 years of experience designing interfaces. I specialize in Information Architecture and Usability. To me, designing is essentially a problem-solving activity. I use design to define, explore and solve problems. Lately I’ve been adding OOUX to my practice to tackle complex problem spaces with more clarity. OOUX, and its framework ORCA, helps me untangle complexity and apply system-thinking to reveal what a product or interface is actually made of before moving into UI design. I combine hands-on UX work with research, prototyping and iterative design to deliver usable, clear solutions.

Available to hire

I am a UX designer, with over 10 years of experience designing interfaces. I specialize in Information Architecture and Usability.

To me, designing is essentially a problem-solving activity. I use design to define, explore and solve problems.

Lately I’ve been adding OOUX to my practice to tackle complex problem spaces with more clarity. OOUX, and its framework ORCA, helps me untangle complexity and apply system-thinking to reveal what a product or interface is actually made of before moving into UI design.

I combine hands-on UX work with research, prototyping and iterative design to deliver usable, clear solutions.

Skills

Figma

Wordpress

Experience Level

Figma

Expert

Wordpress

Expert

Language

English

Advanced

Dutch

Fluent

German

Intermediate

Work Experience

UX & Web Designer at Jip Asveld Digital Design

November 1, 2019 - Present

Lead UX and web design projects, focusing on information architecture, usability and UI design. Responsible for defining technical requirements for development.

UX / UI Designer (Freelance) at Kulicke & Soffa

April 1, 2021 - April 1, 2025

Designed UX and UI, translating requirements into design artefacts and specifying development requirements.

UX Designer at In the Plus (Freelance)

October 1, 2021 - October 1, 2022

Delivered UX design and information architecture for freelance projects.

UX Designer / Researcher at Foodpairing (Freelance)

May 1, 2020 - June 1, 2020

Performed UX research and contributed to product design.

Intern at Invisua Lighting

February 1, 2013 - June 1, 2013

Supported design tasks and research during internship.