JH
JJ Hurstinen
I'm a builder at heart. It took data and turned it into growth systems that actually work for people.
About
I’m a builder at heart. It took data and turned it into growth systems that actually work for people. I’m at my best when turning a good insight into real action. I believe marketing should connect and simplify — it should build lasting relationships and reliable revenue, not just leads.
- 2 years' experience
- Joined February 2026
Industry experience
- Software & Internet
- Professional Services
- Other
More experts in Helsinki, Finland
Work experience
Product Growth Hacker · Zapflow OyJan 2020 – Jan 2022 · 2 yrs 1 mo
Developed resources, workflows, and CRM ownership which increased user satisfaction by 54% in Q1 2021 and 122% in Q2. Created data-backed market entry strategies, supporting to capture untapped revenue in adjacent verticals (e.g., continuous services, asset-as-a-service).
Education
Bachelor of Business Administration · Metropolia University of Applied Sciences2030 – 2026
MBA, International Business Relations & Asia Trade Program · Sun Yat-sen University (Lingnan College)2030 – 2026
Business Administration & Management · Langara College2014 – 2026
Certifications and awards
Growth Hacking Program2020 – 2026
Marketing Analytics: Setting & Measuring KPIs2020 – 2026
Fundamentals of IT2021 – 2026
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