JJ RASKIN

Built a flexible key art template from a studio brand package for the BET Awards 2024, designed around talent photography, and rolled out across a nationwide OOH campaign anchored by a New York City subway takeover. Served as the team’s most versatile designer on cross-brand and one-off projects with fast turnarounds. Versioned hundreds of key art layouts across OOH, social, and digital; created about a dozen original key art concepts from scratch. Trusted to deliver high-stakes work under tight network deadlines.

Designed the rebrand and relaunch of the Caboodles brand as part of a small design team, delivering across product packaging, retail hangtags for Walmart, and branded merchandise. Created digital advertising, web content, and social assets for the Barbie x Caboodles revival. Developed two to three new-business pitch decks per week, contributing to new client wins.

Designed packaging for the Kikkerland line and custom retail packaging for Bed Bath & Beyond, Michaels, Anthropologie, Target, and Urban Outfitters.