Built a flexible key art template from a studio brand package for the BET Awards 2024, designed around talent photography, and rolled out across a nationwide OOH campaign anchored by a New York City subway takeover. Served as the team’s most versatile designer on cross-brand and one-off projects with fast turnarounds. Versioned hundreds of key art layouts across OOH, social, and digital; created about a dozen original key art concepts from scratch. Trusted to deliver high-stakes work under tight network deadlines.

Designer at HangarFour (DKC)

January 1, 2017 - January 1, 2020

Designed the rebrand and relaunch of the Caboodles brand as part of a small design team, delivering across product packaging, retail hangtags for Walmart, and branded merchandise. Created digital advertising, web content, and social assets for the Barbie x Caboodles revival. Developed two to three new-business pitch decks per week, contributing to new client wins.

Packaging Designer at Kikkerland

January 1, 2016 - January 1, 2017

Designed packaging for the Kikkerland line and custom retail packaging for Bed Bath & Beyond, Michaels, Anthropologie, Target, and Urban Outfitters.

Graphic Designer at Martha & Marley Spoon

January 1, 2015 - January 1, 2016

Lead designer for the U.S. launch, establishing the brand’s visual identity across branding, packaging, labels, OOH, and social. Redesigned the recipe card system to lead with photography, enlarging the hero image and building reusable templates for the front and back’s step-by-step grid; the design remains in use today. Worked with photographers, developers, and marketing to build out the brand; promoted to Designer of Global Marketing within four months.