I'm Jovana Kacar, a Senior SEO/GEO Manager focused on driving enterprise-level growth for ecommerce, SaaS, and high-growth brands. I build data-backed SEO frameworks and AI-enabled workflows that consistently outperform benchmarks and scale across teams and products. My work blends technical SEO, content strategy, and performance marketing to generate measurable impact for complex, multi-brand portfolios. Over the past 7+ years, I’ve delivered substantial wins: 200%+ organic traffic growth and a 50% lift in organic-driven revenue for major brands; 22x YoY growth in AI-powered traffic; and a growing share of inbound leads driven by AI-enabled discovery. I’ve led cross-functional teams through migrations, M&As, and GEO adoption, always leaning into experimentation, automation, and robust reporting to inform senior leadership and stakeholders.

Jovana Kacar

I'm Jovana Kacar, a Senior SEO/GEO Manager focused on driving enterprise-level growth for ecommerce, SaaS, and high-growth brands. I build data-backed SEO frameworks and AI-enabled workflows that consistently outperform benchmarks and scale across teams and products. My work blends technical SEO, content strategy, and performance marketing to generate measurable impact for complex, multi-brand portfolios. Over the past 7+ years, I’ve delivered substantial wins: 200%+ organic traffic growth and a 50% lift in organic-driven revenue for major brands; 22x YoY growth in AI-powered traffic; and a growing share of inbound leads driven by AI-enabled discovery. I’ve led cross-functional teams through migrations, M&As, and GEO adoption, always leaning into experimentation, automation, and robust reporting to inform senior leadership and stakeholders.

Available to hire

I’m Jovana Kacar, a Senior SEO/GEO Manager focused on driving enterprise-level growth for ecommerce, SaaS, and high-growth brands. I build data-backed SEO frameworks and AI-enabled workflows that consistently outperform benchmarks and scale across teams and products. My work blends technical SEO, content strategy, and performance marketing to generate measurable impact for complex, multi-brand portfolios.

Over the past 7+ years, I’ve delivered substantial wins: 200%+ organic traffic growth and a 50% lift in organic-driven revenue for major brands; 22x YoY growth in AI-powered traffic; and a growing share of inbound leads driven by AI-enabled discovery. I’ve led cross-functional teams through migrations, M&As, and GEO adoption, always leaning into experimentation, automation, and robust reporting to inform senior leadership and stakeholders.

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Experience Level

Expert
Expert
Expert

Language

English
Fluent

Work Experience

Senior SEO/GEO Manager at BWM
November 1, 2022 - Present
Owns and executes the SEO strategy for enterprise-level beauty and lifestyle brands (including Bluemercury, Restful Nights, Vivier, Skin Spa), delivering 200%+ organic traffic growth and a 50% lift in organic-driven revenue. Built and led inbound SEO engines generating 32% of company leads in 2023, 47% in 2024, and 57% in 2025, producing $9.6M in pipeline (93K closed in 2024) and $18M in pipeline in 2025. Achieved an average 19% website-to-meeting conversion rate, outperforming top B2B benchmarks. Guided SEO through a major merger and site launch, achieving ranking gains where merged sites typically lose visibility. Reached #2 organic rankings for key agency service pages and drove 22x YoY growth in AI (LLM-surfaced) traffic, now contributing 15%+ of all inbound leads via AI-driven discovery. Mentored cross-functional teams on AI workflows, technical audits, and GEO adoption.
SEO Strategist at JHMG
May 1, 2022 - November 1, 2022
Directed SEO migrations and rebrands, preserving 90%+ ranking equity. Partnered with development teams to optimize on-page SEO and site architecture during migrations and brand changes.
SEO Manager at 3-BG (Amazon Consulting, USA)
April 1, 2021 - April 1, 2022
Developed and implemented keyword/content strategies, improving category visibility by 41%. Led implementation of schema, mobile UX improvements, and internal linking architecture, boosting organic CTR by 18%.
SEO Content Strategist at SEO Brothers (White Label SEO)
December 1, 2018 - April 1, 2021
Led the design and rollout of scalable keyword research systems that reduced turnaround time by 40% and improved team productivity.

Education

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Qualifications

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Industry Experience

Retail, Software & Internet, Consumer Goods, Media & Entertainment, Professional Services