Jonathan Kaler
Copywriter and content strategist with 20+ years of experience creating high-performing B2B/SaaS, healthcare, and higher-education marketing content across formats—from white papers and emails to web copy, social, and…
About
Copywriter and content strategist with 20+ years of experience creating high-performing B2B/SaaS, healthcare, and higher-education marketing content across formats—from white papers and emails to web copy, social, and video scripts. I translate complex technical and regulatory topics into audience-appropriate messaging that drives engagement and response.
- 18 years' experience
- Joined July 2025
Industry experience
- Software & Internet
- Healthcare
- Financial Services
- Manufacturing
- Professional Services
- Education
- Media & Entertainment
- Non-Profit Organization
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Work experience· 12 roles
Deliver marketing copy and content strategy for tech/SaaS companies, healthcare providers, universities, associations, and financial services firms. Collaborate with marketing teams, designers, and subject-matter experts to develop emails, blogs, social content, web copy, video scripts, eBooks, and sales collateral. Translate complex technical and regulatory topics into audience-appropriate messaging.
Full-time marketing writer for Chicago-based AI provider; produced white papers, blogs, emails, social posts, and event invitations; interviewed SMEs, conducted internal/external research, published monthly social posts via Hootsuite, and managed the content calendar.
Freelance copywriter and collaborator delivering enrollment emails, editorial content, blogs, social posts, and collateral for universities, AI/data platforms, and manufacturing/insurance clients. Recent projects include Purdue University, Miami University, BettrData, Ingram Micro, Molex, Physicians Insurance, ASSP, NAN, Yotascale, ZS/3M, Penn Mutual, and more.
Education
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