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Copywriter and content strategist with 20+ years of experience creating high-performing B2B/SaaS, healthcare, and higher-education marketing content across formats—from white papers and emails to web copy, social, and video scripts. I translate complex technical and regulatory topics into audience-appropriate messaging that drives engagement and response.…

Jonathan Kaler

Copywriter, Writer, Content Producer, +6

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Copywriter and content strategist with 20+ years of experience creating high-performing B2B/SaaS, healthcare, and higher-education marketing content across formats—from white papers and emails to web copy, social, and video scripts. I translate complex technical and regulatory topics into audience-appropriate messaging that drives engagement and response.…

Available to hire

Copywriter and content strategist with 20+ years of experience creating high-performing B2B/SaaS, healthcare, and higher-education marketing content across formats—from white papers and emails to web copy, social, and video scripts. I translate complex technical and regulatory topics into audience-appropriate messaging that drives engagement and response.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Freelance Copywriter & Content Strategist

January 1, 2024 - Present

Deliver marketing copy and content strategy for tech/SaaS companies, healthcare providers, universities, associations, and financial services firms. Collaborate with marketing teams, designers, and subject-matter experts to develop emails, blogs, social content, web copy, video scripts, eBooks, and sales collateral. Translate complex technical and regulatory topics into audience-appropriate messaging.

Marketing Copywriter at InRule Technology

January 1, 2024 - October 17, 2025

Full-time marketing writer for Chicago-based AI provider; produced white papers, blogs, emails, social posts, and event invitations; interviewed SMEs, conducted internal/external research, published monthly social posts via Hootsuite, and managed the content calendar.

Freelance Copywriter + Collaborator at Freelance

January 1, 2024 - Present

Freelance copywriter and collaborator delivering enrollment emails, editorial content, blogs, social posts, and collateral for universities, AI/data platforms, and manufacturing/insurance clients. Recent projects include Purdue University, Miami University, BettrData, Ingram Micro, Molex, Physicians Insurance, ASSP, NAN, Yotascale, ZS/3M, Penn Mutual, and more.

Marketing Copywriter at InRule Technology

January 1, 2024 - July 31, 2025

Served as full-time marketing writer for an AI technology firm, developing white papers, blogs, emails, social posts, and event invitations. Conducted interviews with subject matter experts and performed research to produce authoritative content. Managed a monthly content calendar and published social posts via Hootsuite, ensuring consistent and engaging messaging across platforms.

Copywriter + Collaborator, freelance at Freelance

January 1, 2024 - Present

Created a variety of content including emails, social posts, blogs, web copy, video scripts, sales-support media, and marketing materials for clients across AI, healthcare, IT security, manufacturing, financial services, and insurance industries. Key projects included content creation for BettrData's AI platform, Ingram Micro's social ads, and extensive communications rewriting for Anthem Blue Cross. Collaborated closely with clients to deliver content calendars and marketing communications that support brand messaging and engagement.

Marketing Copywriter at InRule Technology

January 1, 2022 - January 1, 2024

Led content development for an AI and automation software provider. Produced white papers, eBooks, blogs, email campaigns, social content, event invitations, fact sheets, and sales materials. Interviewed internal and external SMEs and researched AI markets and benefits. Owned editorial planning, writing, and publishing of a monthly content calendar and managed scheduling/publishing of social media using Hootsuite.

Copywriter + Collaborator at Freelance

January 1, 2022 - October 17, 2025

Primary onsite engagements included Microsoft, Intel-GE, Marchex, Premera Blue Cross, AIG and AAA. Other engagements featured production companies, marketing agencies, and healthcare organizations in the Seattle area; wrote and produced radio spots and promotional material for Cal State Monterey Bay and Nichols College (MA).

Copywriter + Collaborator, freelance at Freelance

January 1, 2022 - July 31, 2025

Engaged primarily onsite with technology and healthcare clients such as Microsoft, Intel-GE, Premera Blue Cross, and AAA. Produced promotional radio spots and marketing materials for educational institutions like Cal State Monterey Bay and Nichols College. Delivered client-focused copy that supported campaigns and brand initiatives throughout the Seattle/Puget Sound region.

Senior Writer at White Space Healthcare Marketing

July 1, 2010 - October 17, 2025

Primary writer exploring the concept of personal medical records for HealthVault; authored direct mail and collateral promoting LifeScan Diabetes Meters; produced radio spots promoting physician-referral services.

Senior Writer at White Space Healthcare Marketing

July 1, 2010 - July 31, 2025

Led writing efforts to introduce personal medical record concepts for Microsoft HealthVault. Developed direct mail and collateral to promote medical devices such as LifeScan Diabetes Meters. Produced radio spots for physician-referral services, effectively supporting healthcare marketing campaigns through creative communication strategies.

Freelance Copywriter & Creative Collaborator

June 1, 2010 - January 1, 2022

Served as writer (onsite and remote) for enterprise clients and agencies, producing integrated marketing campaigns across radio, digital, web, and print. Wrote and produced radio and promotional campaigns for higher education institutions and other clients.

Senior Writer at White Space Healthcare Marketing

June 1, 2008 - July 1, 2010

Lead writer for launch of Microsoft HealthVault, introducing personal electronic health records to healthcare providers and consumers. Developed direct mail and marketing collateral for LifeScan diabetes monitoring products and produced radio advertising for physician-referral services.