I've been a creative force from the first jingle I wrote in college to the innovative cross platform strategies I implemented and created for Pepsi which went on to earn acclaim by Adweek and Mediaweek. My hunger to tell a story and find the truth and authenticity of my subjects never waivers. Throughout my career, I have led and worn many hats including videographer, editor, director, producer, and writer, producing Emmy nominated and acclaimed visual communications for diverse clients. My passion is storytelling, and I am committed to authenticity in every project I undertake.…

John Baer

I've been a creative force from the first jingle I wrote in college to the innovative cross platform strategies I implemented and created for Pepsi which went on to earn acclaim by Adweek and Mediaweek. My hunger to tell a story and find the truth and authenticity of my subjects never waivers. Throughout my career, I have led and worn many hats including videographer, editor, director, producer, and writer, producing Emmy nominated and acclaimed visual communications for diverse clients. My passion is storytelling, and I am committed to authenticity in every project I undertake.…

Available to hire

I’ve been a creative force from the first jingle I wrote in college to the innovative cross platform strategies I implemented and created for Pepsi which went on to earn acclaim by Adweek and Mediaweek. My hunger to tell a story and find the truth and authenticity of my subjects never waivers. Throughout my career, I have led and worn many hats including videographer, editor, director, producer, and writer, producing Emmy nominated and acclaimed visual communications for diverse clients. My passion is storytelling, and I am committed to authenticity in every project I undertake.

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Work Experience

Creative Director, CEO at Baer Creative
January 1, 2011 - June 5, 2024
Led teams of various sizes, performing roles such as videographer, editor, director, producer, and writer. Produced Emmy-nominated and broadly acclaimed visual communication projects for clients of all sizes and budgets.
Producer, CEO at Synergy
January 1, 2001 - December 31, 2011
Focused on creating unique multi-platform media packages centered on broadcast television. Conceptualized, shot, produced, and edited weekly programs targeting specific demographic and psychographic profiles for clients including Pepsi, Viacom, and Tribune. Achieved number one ratings in their time slots across fifteen plus programs.
Producer, CEO at JB Creative
January 1, 1989 - December 31, 2001
Produced a variety of creative projects, including custom-built TV programs and spots for various clients. Also created jingles and worked in studio producing upcoming artists.
Producer at Magic Baer Records / John Baer & Friends
January 1, 1980 - December 31, 1989
Produced ads, jingles, and records with local and national artists in Australia and Miami.
Creative Director, CEO at Baer Creative
January 1, 2011 - Present
Leading teams of various sizes, took on multiple roles such as videographer, editor, director, producer, and writer. Produced Emmy nominated and broadly acclaimed visual communication projects for clients of all sizes and budgets.
Producer, CEO at Synergy
January 1, 2011 - August 7, 2025
Focused on creating unique multi-platform media packages centered on broadcast television. Conceptualized, shot, produced, and edited weekly programs targeting specific demographic and psychographic profiles for clients including Pepsi, Viacom, and Tribune. Delivered more than fifteen programs, all reaching number one ratings during their time slots.
Producer, CEO at JB Creative
January 1, 2001 - August 7, 2025
Produced custom-built TV programs and spots for various clients. Also wrote jingles and produced music for upcoming artists in studio settings.
Producer at Magic Baer Records / John Baer & Friends
January 1, 1989 - August 7, 2025
Produced ads, jingles, and records with local and national artists in Australia and Miami.

Education

BA at SUNY Brockport
January 1, 1976 - December 31, 1976
BA at SUNY Brockport
January 1, 1972 - January 1, 1976

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Financial Services, Manufacturing, Government, Education, Media & Entertainment, Professional Services, Real Estate & Construction, Healthcare, Retail, Transportation & Logistics