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Hi, I’m Joshua J. Lalley. I’m a Creative Social Media Manager and Content Strategist with over five years of experience leading social media campaigns across TikTok, Meta, YouTube, and LinkedIn. I love turning data into actionable content, building data-driven strategies that boost engagement and reach, and delivering high-quality video assets across multiple platforms. I’m a videographer and editor proficient in Adobe Premiere, FCP, CapCut, and growing AI tools like Higgsfield. A knack for crafting compelling social-first content. I excel at coordinating cross-functional teams in fast-paced, high-impact environments and translating brand goals into authentic storytelling that resonates with audiences. I have experience working in entertainment, real estate, manufacturing, and travel.…Hi, I’m Joshua J. Lalley. I’m a Creative Social Media Manager and Content Strategist with over five years of experience leading social media campaigns across TikTok, Meta, YouTube, and LinkedIn. I love turning data into actionable content, building data-driven strategies that boost engagement and reach, and delivering high-quality video assets across multiple platforms. I’m a videographer and editor proficient in Adobe Premiere, FCP, CapCut, and growing AI tools like Higgsfield. A knack for crafting compelling social-first content. I excel at coordinating cross-functional teams in fast-paced, high-impact environments and translating brand goals into authentic storytelling that resonates with audiences. I have experience working in entertainment, real estate, manufacturing, and travel.

Joshua J. Lalley

Video Editor, Content Producer, Social Media Manager, +1

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Hi, I’m Joshua J. Lalley. I’m a Creative Social Media Manager and Content Strategist with over five years of experience leading social media campaigns across TikTok, Meta, YouTube, and LinkedIn. I love turning data into actionable content, building data-driven strategies that boost engagement and reach, and delivering high-quality video assets across multiple platforms. I’m a videographer and editor proficient in Adobe Premiere, FCP, CapCut, and growing AI tools like Higgsfield. A knack for crafting compelling social-first content. I excel at coordinating cross-functional teams in fast-paced, high-impact environments and translating brand goals into authentic storytelling that resonates with audiences. I have experience working in entertainment, real estate, manufacturing, and travel.…Hi, I’m Joshua J. Lalley. I’m a Creative Social Media Manager and Content Strategist with over five years of experience leading social media campaigns across TikTok, Meta, YouTube, and LinkedIn. I love turning data into actionable content, building data-driven strategies that boost engagement and reach, and delivering high-quality video assets across multiple platforms. I’m a videographer and editor proficient in Adobe Premiere, FCP, CapCut, and growing AI tools like Higgsfield. A knack for crafting compelling social-first content. I excel at coordinating cross-functional teams in fast-paced, high-impact environments and translating brand goals into authentic storytelling that resonates with audiences. I have experience working in entertainment, real estate, manufacturing, and travel.

Available to hire

Hi, I’m Joshua J. Lalley. I’m a Creative Social Media Manager and Content Strategist with over five years of experience leading social media campaigns across TikTok, Meta, YouTube, and LinkedIn. I love turning data into actionable content, building data-driven strategies that boost engagement and reach, and delivering high-quality video assets across multiple platforms.

I’m a videographer and editor proficient in Adobe Premiere, FCP, CapCut, and growing AI tools like Higgsfield. A knack for crafting compelling social-first content. I excel at coordinating cross-functional teams in fast-paced, high-impact environments and translating brand goals into authentic storytelling that resonates with audiences.

I have experience working in entertainment, real estate, manufacturing, and travel.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Manager at Globe Machine Manufacturing

May 1, 2023 - Present

Led cross-platform social media campaigns across TikTok, Meta, YouTube, and LinkedIn, driving growth in followers and engagement. Increased YouTube subscribers by 158%, video views by 3,500%, and Facebook impressions by 187% through strategic content planning and targeted campaigns. Produced and edited high-quality social media content, coordinating with vendors for video production, post-production, and asset creation to strengthen brand storytelling. Increased LinkedIn post output by 128% compared to competitors, generating 155,715 impressions, 10,244 clicks, and an 8% engagement rate.

Social Media Manager at Piper & Heath Travel

January 1, 2024 - July 1, 2024

Created and optimized engaging content on TikTok, Instagram, and Facebook, leading to 377% growth in TikTok followers and over 324,000 impressions across platforms in six months. Produced micro-viral content, generating over 30,000 impressions per post on Facebook, by tapping into current social media trends and tailoring content to specific audience behaviors. Collaborated with internal teams to brainstorm and execute trend-infused content strategies aligned with brand goals and driving organic engagement.

Marketing Director at StepStone Realty

June 1, 2022 - May 1, 2023

Strategized and executed both organic and paid growth initiatives on key social media platforms - Facebook, Instagram, YouTube, LinkedIn, and TikTok - with a focus on engagement and audience expansion. Created and edited compelling digital marketing content for live and virtual events. Optimized website performance and content strategy, leveraging Google Analytics insights to enhance agent recruitment and attendance for virtual and in-person CE classes. Planned and implemented paid social advertising campaigns, including A/B testing and budget optimization, to maximize ROI and drive lead generation.

Marketing Director at Hearts Open Wide

April 1, 2020 - April 1, 2022

Conceptualized and implemented innovative marketing campaigns focused on OKRs to drive brand growth and engagement. Led a successful YouTube growth program, attracting 2,000 subscribers and 436,000 views. Spearheaded Facebook/Instagram campaigns, achieving over 12,000 likes/followers and demonstrating expertise in engaging with virtual communities. Developed integrated promotional campaigns leveraging email marketing, social media, and Google to demonstrate a deep and current knowledge of digital platforms.

Advertising Account Manager & Team Lead at Tacoma News Tribune

April 1, 2004 - December 1, 2016

Prospected and maintained existing client relationships to meet their advertising needs. Developed strategic advertising campaigns (print and digital) for a wide range of companies. Improved revenue year-over-year while implementing new products that utilize advancing technology. Led the Recruitment Advertising team.