Performance-driven social media manager and content strategist with 6+ years of experience creating data-informed social campaigns that increase engagement, website traffic, and lead generation. Experienced across TikTok, Meta, YouTube, and LinkedIn, with a strong focus on aligning content and strategy to brand identity and business goals. Creative storyteller and videographer skilled in Adobe Premiere and CapCut, producing social-first content. Proficient in analyzing KPIs, optimizing campaigns, and integrating social media initiatives into broader marketing efforts.…

Joshua J. Lalley

Performance-driven social media manager and content strategist with 6+ years of experience creating data-informed social campaigns that increase engagement, website traffic, and lead generation. Experienced across TikTok, Meta, YouTube, and LinkedIn, with a strong focus on aligning content and strategy to brand identity and business goals. Creative storyteller and videographer skilled in Adobe Premiere and CapCut, producing social-first content. Proficient in analyzing KPIs, optimizing campaigns, and integrating social media initiatives into broader marketing efforts.…

Available to hire

Performance-driven social media manager and content strategist with 6+ years of experience creating data-informed social campaigns that increase engagement, website traffic, and lead generation. Experienced across TikTok, Meta, YouTube, and LinkedIn, with a strong focus on aligning content and strategy to brand identity and business goals.

Creative storyteller and videographer skilled in Adobe Premiere and CapCut, producing social-first content. Proficient in analyzing KPIs, optimizing campaigns, and integrating social media initiatives into broader marketing efforts.

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Language

English
Fluent

Work Experience

Social Media Manager at One You Feed Podcast
January 1, 2026 - Present
I run the social media marketing and digital strategy for The One You Feed Podcast. My job is to grow our audience, promote host Eric Zimmer’s new book, and keep listeners engaged through creative content and targeted ad campaigns. Key Responsibilities: Content Planning: Created and managed a weekly social media calendar focused on mental health, mindfulness, and personal growth. Video & Photo Editing: Edited high-quality video clips (Reels and Shorts) and designed eye-catching graphics to promote new podcast episodes. Book Launch Campaigns: Developed and executed social media strategies to drive pre-orders, awareness, and sales for Eric Zimmer’s new book, How a Little Becomes a Lot. Meta Ad Campaigns: Set up, tracked, and improved Facebook and Instagram ads to reach new book readers, increase podcast listenership, and maximize our budget. Audience Growth: Tracked page performance and interacted with followers to build a strong, loyal online community.
Social Media Manager at Piper & Heath Travel (Part-time Contract)
January 1, 2024 - July 31, 2024
Created and optimized engaging content for TikTok, Instagram, and Facebook, resulting in a 377% increase in TikTok followers and 324,000+ impressions across platforms in six months. Produced micro-viral content that generated 30,000+ Facebook impressions per post by leveraging social trends and tailoring content to specific audience behaviors. Collaborated with internal teams to brainstorm and execute trend-infused content strategies aligned with brand goals and organic engagement.
Social Media Manager at Piper & Heath Travel - Remote (Part-time Contract)
January 1, 2024 - July 1, 2024
Created and optimized engaging content on TikTok, Instagram, and Facebook, leading to 377% growth in TikTok followers and over 324,000 impressions across platforms in six months. Produced micro-viral content, generating over 30,000 impressions per post on Facebook, by tapping into current social media trends and tailoring content to specific audience behaviors. Collaborated with internal teams to brainstorm and execute trend-infused content strategies, aligning with brand goals and driving organic engagement.
Social Media Manager at Piper & Heath Travel
January 1, 2024 - July 1, 2024
Created and optimized engaging content on TikTok, Instagram, and Facebook, leading to 377% growth in TikTok followers and over 324,000 impressions across platforms in six months. Produced micro-viral content, generating over 30,000 impressions per post on Facebook, by tapping into current social media trends and tailoring content to specific audience behaviors. Collaborated with internal teams to brainstorm and execute trend-infused content strategies aligned with brand goals and driving organic engagement.
Social Media Manager at Globe Machine Manufacturing
May 1, 2023 - Present
Led cross-platform social media campaigns across TikTok, Meta, YouTube, and LinkedIn, driving growth in followers and engagement. Increased YouTube subscribers by 158%, video views by 3,500%, and Facebook impressions by 187% through strategic content planning and targeted campaigns. Produced and edited high-quality social media content, coordinating with vendors for video production, post-production, and asset creation to strengthen brand storytelling. Increased LinkedIn post output by 128% compared to competitors, generating 155,715 impressions, 10,244 clicks, and an 8% engagement rate.
Marketing Director at StepStone Realty
June 1, 2022 - May 1, 2023
Strategized and executed both organic and paid growth initiatives on key social media platforms - Facebook, Instagram, YouTube, LinkedIn, and TikTok - with a focus on engagement and audience expansion. Created and edited compelling digital marketing content for live and virtual events. Optimized website performance and content strategy, leveraging Google Analytics insights to enhance agent recruitment and attendance for virtual and in-person CE classes. Planned and implemented paid social advertising campaigns, including A/B testing and budget optimization, to maximize ROI and drive lead generation.
Marketing Director at Hearts Open Wide
April 1, 2020 - April 1, 2022
Conceptualized and implemented innovative marketing campaigns focused on OKRs to drive brand growth and engagement. Led a successful YouTube growth program, attracting 2,000 subscribers and 436,000 views. Spearheaded Facebook/Instagram campaigns, achieving over 12,000 likes/followers and demonstrating expertise in engaging with virtual communities. Developed integrated promotional campaigns leveraging email marketing, social media, and Google to demonstrate a deep and current knowledge of digital platforms.
Advertising Account Manager & Team Lead at Tacoma News Tribune
April 1, 2004 - December 1, 2016
Prospected and maintained existing client relationships to meet their advertising needs. Developed strategic advertising campaigns (print and digital) for a wide range of companies. Improved revenue year-over-year while implementing new products that utilize advancing technology. Led the Recruitment Advertising team.

Education

Bachelor of Science - Communications and Media at Seattle University
January 11, 2030 - March 3, 2026
Associate of Arts - Film & Media Communications at South Puget Sound Community College
January 11, 2030 - March 3, 2026
Bachelor of Science - Communications and Media at Seattle University
January 11, 2030 - May 28, 2026
Associate of Arts - Film & Media Communications at South Puget Sound Community College
January 11, 2030 - May 28, 2026
Bachelor of Science - Communications and Media at Seattle University
January 11, 2030 - August 15, 2026
Associate of Arts - Film & Media Communications at South Puget Sound Community College
January 11, 2030 - August 15, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Travel & Hospitality, Real Estate & Construction, Media & Entertainment, Professional Services, Software & Internet, Non-Profit Organization